The work is focused on management style and behavior. The theoretical part discusses the classification of management styles, its processes and procedures. Chapter leadership describes the various theories of management styles. The practical part is focused on research in the company FGInvest Ltd., used to evaluate the management style and leadership meetings. Subsequently, the author explains a specific proposal, designed to streamline the complex process of managing and conducting meetings in the community.

The thesis deals with the issues of communication in the context of organization functioning. It explains the distinction between external and internal communication. The focus is on the internal communication, its types and means. Further we identify the competencies and roles of the line manager in the hierarchy of an organization and also the specific features of his performance in the area of internal communication. At the same time, we stress the role of the line manager in using the means of formal oral communication, such as a department meeting, a company-wide conference and a teleconference. The empirical analysis of the thesis focuses on the role of line managers at meetings, company-wide conferences and teleconferences in a particular company. Semi- structured interviews with line managers and enquiry questionnaires among subordinate employees offer an insight and assessment of the role of the line manager at the above mentioned formal meetings in this company.

Abstract The thesis deals with effective interpersonal communication and communication with customers, which is one of the most important parts of marketing. The thesis is divided into three main sections – theoretical, analytical and practical. The theoretical part describes external and internal communication in corporate management. The analytical section describes the company Videoklinik Ltd. from perspective of its activities and by means of analysis identifies weaknesses in communication. In the practical part elements of communication are drawn and recommended to streamline system of communication within and outside the company thus to secure not only prosperity of the company but mainly its maintenance on the market.

Master´s thesis analyses modern methods of communication in company management. The objective is to discover out the crucial defects of this issue and to outline possible solutions which would improve the weaknesses – of internal communication. The master´s thesis consists of three parts: The theoretical part is concerned about communicational instruments which have been used by the operational company ČEPRO, a.s. The analytical part describes implementation of communicational instruments in the company. (external communication, internal communication, crisis communication and communication during the new product implementation) The proposal part recommends appropriate elements for efficient communication within the current communication system in the company.