471 |
Návrh marketingové strategie zvoleného podniku / Marketing Strategy of the Selected CompanyHudcová, Ivana January 2017 (has links)
The objective of this thesis is to increase the competitiveness of the company “Wine and other goodies” by creating new marketing strategies. For development of a new strategy I will start from analyzing of the current strategy. The work is divided into three main parts. The first part deals with the theoretical background, the second part focuses on the presentation and analysis of the current situation and the last so called „recommendation part” - formulates a draft of the marketing strategy to increase profits, gain new clients but also retain existing customers.
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472 |
Strategie rozvoje rodinného podniku / Development Strategy for Family Owned CompanyLigurský, Ivo January 2017 (has links)
The diploma thesis is focused on development strategy for family owned company. The first part of the thesis describes the theoretical knowledge, based on which analytical part is performed, which assesses the current situation and defines the problems that revealed the analysis of the internal and external environment. The last chapter proposes a solution to the current situation. The proces of change takes place using Lewin's change model and an implementation schedule is compiled.
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473 |
Analýza vybraného podnikatelského subjektu pomocí vybraných metod / Analysis of the Selected Company by Using the Selective MethodsLucký, Jakub January 2017 (has links)
Cílem diplomové práce je analýza podnikatelského subjektu Moravia IT s.r.o., která se zabývá především lokalizací softwaru, testováním a příbuzné inženýrské činnosti. Pro zhodnocení společnosti jsou vybrány externí a interní analýzy podniku. V poslední části diplomové práce jsou uvedeny návrhy pro zlepšení současného stavu.
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474 |
Podnikatelský záměr - založení prodejny s módním zbožím / Business Plan - foundation of a new fashion storeBonomová, Nella January 2018 (has links)
The diploma thesis deals with the creation of a business plan for the establishment of a shop with trendy clothing and accessories Shopaholic Fashion in Brno-Bystrc in Kamechách is part of the internet shop. The thesis consists of theoretical knowledge, analytical bases of the internal and external environment, and part of the marketing research is the discovery of buying preferences. Based on this knowledge, the design part of the diploma thesis, including economic evaluation, is created.
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475 |
Expanze českého výrobce modulových dřevostaveb na intrakomunitární trh / Expansion of a Czech Producer of Modular Wood Buildings on the Intra-community MarketKočařík, David January 2018 (has links)
The diploma thesis deals with a proposal of business development of the company DOMESTAV PLUS s.r.o., which deals with the production of modular wooden buildings. The theoretical part contains defining the terms connected with the intra-community market, the conditions for entering this market and description of selected analyses of company’s external and internal environment. These analyses are applied in the practical part as basis for the proposal of an appropriate strategy for the development, consisting in the expansion of the company into the intra-community market. On the basis of the results of the analyzes is made the proposal of changes, which leads to increased competitiveness and improvement of the company's economic situation. The proposal part also deals with identification of the risks associated with the implementation of this change.
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476 |
Návrh marketingové strategie / Marketing Strategy ProposalHladík, Tomáš January 2018 (has links)
This diploma thesis deals with the marketing strategy of ROS.BR s.r.o. The work is divided into three units. The first theoretical part describes general problems of marketing strategy development, market development characteristics, segmentation and marketing situational analysis. The second analytical part deals with the analysis of the internal factors of the company, the general and the business environment, the interpretation of the conclusion from the questionnaire survey and the analysis of the web marketing tools. In the third final part is elaborated a proposal of marketing strategy, individual goals and paths to achieve the stated goals.
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477 |
Podnikatelský záměr rozvoje společnosti GREEN SPEDITION s.r.o. / Business Development Plan for GREEN SPEDITION s.r.o.Gryč, Matěj January 2018 (has links)
The aim of this work is to evaluate the current situation of Green Spedition s.r.o. and to formulate the business plan for further development. The theoretical basis forms the basis for further exploration. The current state has been assessed by using strategic and financial analysis methods and other indicators used to manage the company. The results are the basis for the formulation of recommendations to ensure the future development of the company.
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478 |
Strategie rozvoje rodinného podniku / Development Strategy of Family BusinessBuchanec, Adam January 2020 (has links)
The master thesis is focused on strategy of development of family business company Ing. Ján Buchanec Technik, which is trading company. In the first part of the master thesis there are theoretical notes. In the second part there are introduced characteristic of company, individual parts of strategic analysis and evaluation of the results of these analysis. The last part concern recommendation, which should have a positive impact on the further development of the family company.
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479 |
Rozvoj obchodních aktivit společnosti ZETOR TRACTORS a. s. / Development of Business Activities of Company ZETOR TRACTORS a. s.Špaček, Daniel January 2018 (has links)
Following thesis deals with development of business activities of company ZETOR TRACTORS, a. s. on Australian market. First part of the thesis is focused on theory, basic terms, methods and tools used for planning of development of business activities. Current situation of the company and market environment is analyzed after that. Major goal of the thesis is proposal of recommended option for development of current business activities on Australian market.
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480 |
Strategie rozvoje podniku / Strategy of Business DevelopmentNováková, Libuše January 2021 (has links)
This thesis is aimed at business plan of further development of the company XY, s.r.o. The theoretical basis for the work include basic concepts related to the focusing on the main idea of the company´s development plan. The analysis section deals with the evaluation of the current problém and includes the identification of key factors in the wider context of the environment, the summary of which is then followed by a suitable strategy for the implementation of future development. In this part, analyzes of External and internal factors are used. The proposals are based on a performer SWOT analysis. This section lists appropriate measures to eliminate risks in the field.
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