The master thesis is focused on strategy of development of family business company Ing. Ján Buchanec Technik, which is trading company. In the first part of the master thesis there are theoretical notes. In the second part there are introduced characteristic of company, individual parts of strategic analysis and evaluation of the results of these analysis. The last part concern recommendation, which should have a positive impact on the further development of the family company.

The diploma thesis deals with an assessment of the economic situation of the selected limited liability company (hereinafter referred to as “PODNIK”) and introduces a number of proposals for its improvement. The company operates in the field of industrial filtration and manufactures custom technological complexes. Strategic analysis was used to evaluate external and internal factors that have an impact on the company. This evaluation reveals the strengths and weaknesses of the company and what opportunities and threats the company faces. The results put forward the proposals on the basis of which the economic situation of the company can improve.

Following thesis deals with development of business activities of company ZETOR TRACTORS, a. s. on Australian market. First part of the thesis is focused on theory, basic terms, methods and tools used for planning of development of business activities. Current situation of the company and market environment is analyzed after that. Major goal of the thesis is proposal of recommended option for development of current business activities on Australian market.

This thesis is aimed at business plan of further development of the company XY, s.r.o. The theoretical basis for the work include basic concepts related to the focusing on the main idea of the company´s development plan. The analysis section deals with the evaluation of the current problém and includes the identification of key factors in the wider context of the environment, the summary of which is then followed by a suitable strategy for the implementation of future development. In this part, analyzes of External and internal factors are used. The proposals are based on a performer SWOT analysis. This section lists appropriate measures to eliminate risks in the field.

The main goal of the diploma thesis is to create a realictic business plan for the establishment of a company providing lessons for children in the field of digital technology. The diploma thesis is divided into three parts, theoretical, analytical and draft. The theoretical part contains the basic concepts of the problém. The second part analyzes the macoeconomic and the microeconomic environment of the market through strategic analysis. The last, draft part is the actual design of the business plan based on the previous information obtainded.

Every production unit must have a clearly determined production strategy based on the given business strategy. Today’s competitive environment is very tough and demanding and that is why each producer’s success or failure is determined by the correctly chosen productive orientation, technically advanced products and provided services, range of supply and their quality and mostly price as well. What makes firms to improve and optimize their supplies continuously is just dynamic development of the society and continuously growing consumers and users’ requirements. The keen competition on one hand makes the business more demanding, but on the other hand it brings lots of new opportunities. Looking for new ways, new procedures and management methods and especially niches in the given products and services market will bring the coveted strategy advantage. This master’s thesis deals with a change of the current production strategy in a building company, individual production aspects and improving the quality of the production process functionality itself following the objective of the firm competitiveness and business performance improvement. Within the solution I count on an ability to adapt promptly to new market requirements, I suppose that the continuing differentiation strategy will contribute to building a position of a preferential supplier of the chosen narrow market segment for large building firms in the market. Improving every production process component is the prerequisite for further development of the company.

This Master´s thesis analyses the economic and financial situation of VEBA, the textile company, Plc in years 2002 – 2006. It includes also proposals and disposals for improvement of the present statue with consideration of the company possibilities.

This master´s thesis deals with evaluating the financial situation of Kverneland Group Czech, s. r. o. The aim of this work is to analyze the financial situation of the company and propose options for improving the financial situation. The first part of work is contains basic information about the company Kverneland Group Czech, s. r. o., the second part focuses on theoretical analysis. In the third part is the company analyzed mainly by using financial analysis. Last part contains recommendations for improving the economic and financial situation.

The thesis titled Marketing planning construction firm engaged in design marketing plan construction company Mlatek. Based on marketing analysis determines the present situation of the company, analyzing its strengths and weaknesses and also detects threats and opportunities near future. By defining the marketing strategy determines how the achievement of corporate goals.

For my thesis I chose the topic "Marketing planning in the construction business." The work is divided into theoretical and practical part. In the first part I focused on theoretical information about marketing mix, SLEPT analysis, marketing strategy and budget. The practical part describes the characteristics of company ALPINE Bau CZ as and a marketing plan for this company.