Cílem práce je analyzovat současný vzájemný obchod mezi Českou republikou a Švédským královstvím a popsat kvantitativní a kvalitativní vztahy, které mezi oběma zeměmi panují, a možnosti, které se otevírají českým exportérům. Zároveň také naznačuje postoje Švédů k České republice, které vyplynuly z výsledků výzkumu.

No description available.

No description available.

No description available.

Práce je zaměřená na segmentaci zákazníků v podniku. V teoretické části vymezuje postavení segmentace v marketingové strategii, zabývá se výhodami, nevýhodami, předpoklady, kritérii a postupem při segmentaci. Zvláštní pozornost je věnována postojům, jakožto jednomu z důležitých a často uplatňovaných kritérií segmentace. Praktická část práce analyzuje trh vymezený pro produkt a na základě analýz stanovuje cílové segmenty zákazníků, jejich potenciál a základní charakteristiky.

Employee engagement is a recent work attitude that was introduced among practitioners in the 90's of last century. Academic researchers accepted this new concept reservedly and discuss the actual contribution of the term to the work motivation theory. There can be identified several different approaches toward defining the term in the academic literature. Yet there is no general agreement on one single approach. At the same time the concept is a subject to objections, that it brings nothing new and extra above the existing work concepts, especially work satisfaction and organizational commitment. In my thesis I set myself an objective to answer a question whether the concept of employee engagement introduces new aspects of strong identification and activation to the work motivation theory. In the second chapter I compare employee engagement to the established work attitudes, namely to work satisfaction, organizational commitment, job involvement and organizational citizenship behaviour. By compilation of theoretical resources I demonstrate that employee engagement is distinct from the other work attitudes by its strong degree of employee identification and activation. Afterwards I define engagement on its own and strive for systematic classification of its concepts. Via compilation of theoretical...

This thesis focuses on the factors that may affect the young people's attitudes towards marriage and parenthood. The theoretical part focuses on the developmental period of young adulthood in relation to marriage and parenthood, introduces demographic trends, alternative forms of marriage, parenthood and attitudes of the young generation to enter into marriage and start a family. The aim of the research study was by using the results of research to determine the factors that influenced attitudes towards marriage and parenthood among a selected group of respondents between the ages 20-35 years. To determine these effects was chosen qualitative research, method of semi-structured interview. Parenthood was planned by all participants of the research. However, the marriage wanted to join women in particular. Research has not shown the dominance of a single factor that could have a major impact on the attitudes of respondents. The most important factors were the partner's personality, family and peers. An important role was also played by finance, housing and study or employment. Key worlds: Marriage, parenthood, faktors, attitude.

The presented diploma thesis deals with issues of interest spheres of university students in the Czech Republic as motivations of their attitudes and relations to European Union. The thesis aim is survey and evaluation of the above mentioned spheres in motivation structure and relation on attitudes to EU, Czech membership, area of prejudices and visions of students about their own employment in European space. Parallelly, the opinions of the Czech experts in EU on these attitudes are followed. As to the method, the thesis is based on the comparative questionnaire survey. The results of confrontations are the proof of differences between the experts opinions about the students, and real interests, motives and attitudes of student community. As to the experts, the main motives of students relationship to EU are the spheres of interests, that are practical for future life's and proffesional self-realization. By their real attitudes however, the students prefer the interests of self-satisfaction, motives of life's and proffesional employment within the EU framework are not actual. The future of EU lies in educated, young people. Recommedations to positive motivation influence of family, university, society and European Union environment, as well, are presented.

Epilepsy, a paroxysmal brain illness, is not a disease that would prevent patients from living their lives fully and from achieving aims they set themselves. Even these days there is a great deal of prejudice and negative feeling when it comes to epilepsy. The present diploma thesis deals with the problem of prejudice and general public opinions towards people suffering from epilepsy in the region of České Budějovice (Budweis), Czechia. The thesis also handles the problem of respondents{\crq} awareness of epilepsy in that region. In the theoretical part of the thesis the author summed up all important knowledge about epilepsy from the medical point of view, focusing on the impact of the illness on each person{\crq}s social life. The objective of the present diploma thesis was to ascertain general public opinions on epileptics in the region of České Budějovice. A sub-goal was to ascertain general public awareness of epilepsy in the aforementioned region. In accordance with the set goals, the following hypotheses were formulated: ``The general public feel negative prejudice against epileptics.{\crq}q ``The general public does not have correct information on epilepsy.{\crq}q Both hypotheses have been confirmed. The research was a quantitative one. The author used the method of questioning, the questionnaire and semantic deferential techniques. Respondents were chosen from general population, aged 18 and older, living in the region of České Budějovice. The research has shown that ordinary people feel negative prejudice and have negative opinions in terms of epileptics. They often assume that epileptics are mentally ill, and not capable of working on a regular basis. Furthermore, the research has proved that the general public do not have correct information on epilepsy, particularly in the field of epileptic fits, first aid and the treatment. Public education ought to be oriented to primary and secondary school pupils and students because only thus young people can adopt positive thinking and opinions on epilepsy, and this may well survive when they grow older and be passed down to other generations.

No description available.