Darbo aktualumas. 2000 m. Europos Taryba patvirtino Lisabonos strategiją, kuria nustatė Europos Sąjungos strateginius tikslus, siekiant žiniomis grindžiamoje ekonomikoje padidinti užimtumą, stiprinti ekonomines reformas ir socialinę sanglaudą. Per pirmuosius penkerius Lisabonos strategijos įgyvendinimo metus ES mastu norimų rezultatų nebuvo pasiekta, todėl buvo priimtas sprendimas orientuotis į nacionalinių Lisabonos strategijos įgyvendinimo programų kūrimą. Šiame darbe analizuojamos Lisabonos strategijos ir 4 pagrindinių Lietuvos ilgalaikių strategijų sąsajos. Šios strategijos dėl bendros kilmės, panašių vizijų ir siekių, Lisabonos procese turėtų būti įgyvendinamos kartu su Nacionaline Lisabonos strategijos įgyvendinimo programa, atsižvelgiant į bendrus prioritetus, koordinuojant veiksmus ir planuojant tikslingą projektų bei reformų finansavimą. Darbo objektas – Lisabonos strategija. Darbo tikslas – sukurti Nacionalinės Lisabonos strategijos įgyvendinimo sinergetinį modelį, kuris užtikrintų efektyvesnį Lisabonos strategijos įgyvendinimą atsižvelgiant į Lietuvos strateginius prioritetus. Praktinė darbo reikšmė grindžiama Lisabonos strategijos įgyvendinimo Lietuvoje sinergetinio modelio sukūrimu bei jo analize. Teorinė darbo reikšmė orientuota į tinkamą Lisabonos strategijos ir 4 pagrindinių Lietuvos ilgalaikių strategijų įgyvendinimo koordinavimą bei makroekonominės politikos suderinamumą siekiant sinergijos efekto. / The relevance of the study. European Council has confirmed Lisbon strategy in year 2000, according to this strategy European‘s Council strategical aims were set, by way of increasing business in economy, grounded by knowledge, consolidate economical reforms and social cohesion. There wasn‘t obtained desirable results in the degree of EU during the first five years of realization of Lisbon strategy, thus there was accepted a decision oriented around creation of programs of nacional Lisbon strategy realization. There are analized connections between Lisbon strategies and 4 general permanent Lithuania‘s strategies in this issue. In Lisbon process these strategies should be realized together with Nacional Lisbon‘s strategy realization program, because of their common origin, similar visions and objects. This should be realized considering to common priorities, cordinating actions and planning purposeful sponsorship to projects and reforms. The object of the study – Lisbon strategy. The aim of the study – to create a synergy model of realization of Nacional Lisbon strategy, whick will make the realization of Lisbon strategy more effetive, considering to Lithuania‘s strategical priorities. Practical import of this issue is going entirely by realization of Lisbon strategy in Lithuania, creation of synergy model and it‘s analyse. Theorical import of this issue is oriented to suitable cordination of Lisbon‘s strategy and 4 general permanent Lithuania‘s strategies realization and... [to full text]

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Manufacturing performance measures the extent to which the manufacturing plant has built capabilities like low cost, high quality, delivery, and flexibility. The importance of identifying drivers of these capabilities has been underscored by many scholars although limited evidence exists so far regarding this issue. The available evidence is also primarily based on data obtained from manufacturing firms operating in developed and emerging economies and not from firms in developing economies. This study, therefore, bridges this gap by exploring key internal and external drivers of manufacturing performance taking evidence from the manufacturing sector of a developing economy - Ethiopia. A quant-emphasis mixed method approach was used along with cross-sectional survey design to gather data and answer the research questions in the study. The unit of analysis is the manufacturing plant, and hence primary data was collected using multidimensional questionnaires at plant level from 197 medium and large scale firms from Addis Ababa and its periphery. Secondary data was obtained from census reports, the country’s Growth and Transformation Plan (GTP), and report on the performance of the Ethiopian economy, which were analyzed qualitatively and the implications to manufacturing performance drawn in the study. A series of scale checks and analyses were made to test unidimensionality, reliability, and validity of measures and then structural equation modeling (SEM) was used to analyze hypothesized relationships. The main finding is that environmental dynamism significantly influences competitive priorities and firm’s strategic orientation, which in turn significantly influence manufacturing decisions. Structural and infrastructural manufacturing decisions eventually significantly influence manufacturing performance when firms place increased emphasis on quality or delivery. The competitive priorities also significantly influence external learning capability of the manufacturing plant, although the influence of strategic orientation on this variable was not significant even at the 0.1 level except in the delivery priority model. Both the competitive priorities and strategic orientation, however, play little role in guiding leadership practices of manufacturing managers. The study further indicates that government support directly influences manufacturing performance, though it does not significantly influence external learning capability. Based on the findings, it is suggested that manufacturing firms should give due attention to what is going on in their external environment and accordingly align their competitive priorities, strategic orientation, and investments in structural and infrastructural resources to enhance plant performance. They should exhaustively utilize the supports provided by government as well. / Business Management / D.B.L.

Made available in DSpace on 2014-07-29T16:23:34Z (GMT). No. of bitstreams: 1 Tese Ricardo Dobrovolski.pdf: 1981880 bytes, checksum: 8c60352c3d999171ab957f065b32a9db (MD5) Previous issue date: 2012-04-10 / Agriculture is the human activity with the greatest impact on the environment. Specifically, it represents the greatest threat to biodiversity. In the future, this activity should expand due to population growth, increased consumption and production of biofuels from food. To understand the possible impacts of this expansion on biodiversity, we used scenarios of land use change between 1970 and 2100 from IMAGE (Integrated Model to Access Global Environment) to test the following hypotheses: (i) areas considered as global priorities for conservation by international NGOs will be preferentially impacted by agricultural expansion in the XXI century, (ii) there is a conflict between the priority areas for carnivores conservation and agricultural expansion, and this conflict can be reduced by incorporating information on agricultural expansion in the prioritization process, (iii) the integration among countries for conservation planning may benefit both biodiversity and agricultural productivity, (iv) Brazilian protected areas will be impacted by agricultural expansion in the future and this impact will differ between protected areas of integral protection and those of sustainable use. We found that: (i) the impact on priority areas for conservation depends on the criteria by which they were set, so that areas defined by its high vulnerability are currently most affected than those of low vulnerability. Throughout the XXI century this impact is expected to increase, although the difference between the two types of priorities remains, except for High Biodiversity Wilderness Areas, defined by their low vulnerability in current time, but for which most pessimistic scenarios forecast an impact similar to priority areas of high vulnerability, (ii) there is a high spatial congruence between areas with high agricultural use in the future and priority areas for conservation of carnivores. This conflict can be reduced if the prioritization process include information on agricultural expansion; this incorporation, however, causes a profound change in the distribution of priority areas and reduces the number of protected carnivore populations, (iii) the integration of countries to create a set of priority areas for conservation that represents 17% of the land surface can protect 19% more mammal populations without reducing food production, compared to a strategy in which each country seeks to protect its territory independently, and (iv) the impact of agriculture in Brazil is expected to increase until the end of the century, threatening even the protected areas and their surroundings. This impact, however, should not be different between areas of sustainable use and those of integral protection. We conclude that agricultural expansion should remain a major threat to biodiversity in the future, even in areas of special interest for conservation. Conservation actions should be planned taking into account this threat in order to reduce their potential impacts. For this, countries like Brazil should strengthen its surveillance on agricultural expansion and on how this activity is developed. Furthermore, the integration of international conservation efforts should be pursued, given its benefits for biodiversity and food production. Finally, humanity must choose methods of agricultural production that reduce its impacts, including avoiding its future expansion, so as to meet the increasing needs of a human population globally. / A agricultura é a atividade humana com maior impacto sobre o ambiente. Particularmente, ela representa a maior ameaça à biodiversidade. No futuro, essa atividade deve expandir-se com o aumento populacional humano, o aumento do consumo e a produção de biocombustíveis a partir dos alimentos. Para entender os possíveis impactos dessa expansão sobre a biodiversidade, nós utilizamos cenários de mudança de uso do solo entre 2000 e 2100 do IMAGE (Integrated Model to Access Global Environment) para testar as seguintes hipóteses: (i) as áreas consideradas como prioridades globais de conservação pelas ONGs internacionais serão preferencialmente impactadas pela expansão agrícola no século XXI; (ii) há um conflito entre áreas prioritárias para a conservação de carnívoros e a expansão agrícola e esse conflito pode ser reduzido com a incorporação da informação sobre expansão agrícola no processo de priorização; (iii) a integração entre os países para o planejamento da conservação pode ser favorável à proteção da biodiversidade e à produção agrícola; (iv) no Brasil, as áreas protegidas serão impactadas pela expansão agrícola no futuro e esse impacto será diferente entre áreas de proteção integral e áreas de uso sustentável. Nós encontramos os seguintes resultados: (i) o impacto sobre as áreas prioritárias para a conservação depende dos critérios pelos quais elas foram definidas, assim, as áreas definidas por sua alta vulnerabilidade estão atualmente mais impactadas do que áreas de baixa vulnerabilidade. Ao longo do século XXI, o impacto geral da agricultura deve aumentar, mas a diferença entre os dois tipos de prioridades se mantém, exceto para as High Biodiversity Wilderness Areas, definidas por sua baixa vulnerabilidade, mas que nos cenários mais pessimistas podem ter um impacto agrícola semelhante ao das áreas de alta vulnerabilidade; (ii) há uma alta congruência espacial entre áreas com elevado uso agrícola no futuro e áreas prioritárias para a conservação de carnívoros; esse conflito pode ser reduzido se o processo de priorização incluir as informações sobre a expansão agrícola; a incorporação dessa informação, entretanto, provoca uma profunda alteração na distribuição das áreas prioritárias e reduz o número de populações de carnívoros protegidas; (iii) a integração entre os países para a criação de um conjunto de áreas prioritárias para conservação que represente 17% da superfície terrestre pode proteger 19% mais populações de mamíferos sem reduzir a produção de alimentos, se comparada a uma estratégia em que cada país busque proteger seu território independentemente; (iv) o impacto da agricultura no Brasil deve aumentar até o fim do século XXI, ameaçando inclusive as áreas protegidas e o seu entorno. Esse impacto, porém, não deve ser diferente entre as áreas de uso sustentável e aquelas de proteção integral. Assim, a expansão agrícola deve continuar a ser uma importante ameaça à biodiversidade no futuro, atingindo inclusive áreas de especial interesse para a conservação. As ações de conservação devem ser planejadas levando em consideração essa ameaça, a fim de reduzir seus impactos potenciais. Para isso, países como o Brasil devem reforçar sua vigilância sobre a expansão agrícola e a maneira como essa atividade é desenvolvida. Além disso, a integração internacional dos esforços de conservação deve ser buscada, dados seus benefícios para a biodiversidade e para a produção de alimentos. E por fim, a humanidade deve optar por formas de produção agrícola que reduzam seus impactos, inclusive evitando sua expansão futura, mas que possam satisfazer as necessidades da população humana globalmente.

Mellanchefer inom socialtjänstens sektion för barn och unga arbetar i en motstridig organisation. Mellancheferna blir länken som fogar samman politiskt fattade beslut med förvaltningens krav och förväntningar, personalgruppens behov och klienternas rätt till hjälp och stöd. Studiens syfte är att undersöka hur mellanchefernas ledarskap skapas utifrån de förutsättningar som ges och den komplexitet som rollen innebär. Sex kvalitativa intervjuer med mellanchefer inom sektionen för barn och unga i fem mellanstora kommuner har genomförts. Genom att undersöka hur mellancheferna navigerar mellan domänerna politik, förvaltning och profession och med hjälp av begreppet parallellprocesser kan mekanismer som utgör viktiga faktorer för ledarskapandet synliggöras. Tydligt är att socionomernas starka professionsidentitet präglar ledarskapet i alla led och att prioriteringar och val många gånger motiveras mot bakgrund av den starka professionstillhörigheten. Resultatet visar också att mellancheferna i studien främst ser sig som socionomer och identifierar sig mer med sin profession än med sin funktion som chef. Professionsidentifikationen utgör många gånger en legitimerande grund för hur ledarskapet bedrivs i sin operativa form. / Middle-managers leaders in the social services´ department for children and young people work in a conflicting organisation. These middle-managers become the link which joins together political decisions with requirements and expectations from the management, the needs of personnel and the clients´ right to aid and support. The aim of this study has been to investigate how middle-management leadership is created within given conditions and the complexity that their role entails. Six qualitative interviews with middle- managers in the department for children and young people in five intermediate municipalities have been realized. By investigating how these middle-managers navigate between the political, management and professional domains and, with the aid of the concept of parallel processes, mechanisms, which can constitute important factors for leadership, have been made visible. It is clear that the professions identity of social workers influence their leadership at all levels and that priorities and choices are often motivated because of this strong professions identity. The result also shows that the middle-managers in this study regard themselves as social workers and identify themselves more with their profession than with their function as managers. Professions identification often constitutes a legitimizing basis for how leadership is conducted in its operative form.

Summary in English and Afrikaans / Crime is unwanted in any society because it brings about fear, anger and hatred. As people living in a world of constant change, we tend to strive for innovation which this research endeavours. The South African Police Service (SAPS) and all relevant role-players become partners in the fight against not only crime, but also community problems that threaten the well-being of inhabitants. Local Government is attempting to develop communities in municipal areas and SAPS primary function is to reduce crime. If crime is one of the main obstacles in improving the quality of life, then surely government authorities must take responsibility for local safety, and who better than these two key organisations taking the lead. This study investigates the roles of SAPS and Local Government in crime prevention in the Cape Winelands District Municipality; also whether their co-operation brings about fruitful results and what interventions are actively in place. It further explores whether their integrated approach has an impact on the safety and security of local communities. Lastly, it determines whether their collaboration is effective or not; and what additional improvements can be implemented, seeking new insights for future reference. Three hundred (300) questionnaires were distributed to senior management members of the SAPS and Local Government, as well as other relative stakeholders who contribute to increasing safety. Crime reduction influences all spheres of society, for example our economy, businesses, tourism etc. Reducing crime and building safer communities must be a priority for all South Africans. To achieve this, crime prevention programmes should be initiated at community level, since crime prevention involves responding to a few priority problems, using multi-agency approaches. Government legislation and policies urge both organisations to take the lead in implementing crime prevention projects which this study discovered. This analysis is not to re-invent the wheel but to find effective ways in strengthening partnership which leads to new knowledge in the field of crime prevention at local level. One of the basic needs of any community is the need for safety and security and this study aims to assist and contribute to increase safety using an integrated approach. / Enige samelewing het „n afkeur aan misdaad omdat dit angs, haat en negatiewe emosies aanwakker. Omdat die mensdom gedurig verandering in die gesig staar, poog hierdie navorsing om nuwe idees. Die Suid Afrikaanse Polisie Diens (SAPD) en ander rolspelers is vennote in die bekamping van misdaad, asook probleme wat die welstand van elke gemeenskap bedreig. Plaaslike owerhede beywer hulle om gemeenskappe te vestig terwyl misdaadbekamping die SAPD se primêre doel is. Hierdie studie ondersoek die rolle van die SAPD en plaaslike owerhede in die bekamping van misdaad binne die grense van die Wynland Distrikte Munisipailteit. Ook ondersoek hierdie studie of daar vrugbare uitslae en aktiewe maatreëls in plek is om misdaad hok te slaan. Verder ondersoek die studie of gesamentlike aksies enige impak op die gemeenskap se veiligheid en sekuriteit het. Ten laaste bepaal hierdie studie of die samewerking vrugte afwerp of nie; en watter nuwe metodes aangewend kan word ter verbetering in die lig van toekomstige vraagstukke rondom misdaad. Tydens hierdie studie is 300 vraelyste versprei onder senior lede van die SAPD en plaaslike regering sowel as ander gemeenskap rolspelers. Misdaadbekamping speel „n belangrike rol in enige gemeenskap aangesien dit „n impak het op die ekonomie, handel, toerisme, ens. Dus is die verlaging van die misdaad syfer en die bou van veilige gemeenskappe elke Suid-Afrikaner se plig. Om hierdie doel te bereik, verg samemerking tussen elke vennoot, aangesien misdaadbekamping elke persoon, organisasie en regerings department se prioriteit behoort te wees. Wetgewing moedig alle rolspelers aan en in hierdie geval, SAPD en plaaslike owerhede, om die voortou te neem tydens die implementering van projekte ter bekamping van misdaad. Hierdie studie se mikpunt is om effektiewe maniere te vind om die vennootskap in misdaadbekamping op plaaslike vlak te versterk. Die uiteindelike doel is om „n positiewe bydrae te maak in die basiese behoeftes van elke gemeenskap; om veiligheid en sekuriteit deur „n standpunt van vennootskap te ondersoek en te implementeer; en sodoende „n omgee kultuur in dié Distrik te verseker. / Police Practice / D. Litt. et Phil. (Police Science)

Summary in English and Afrikaans / Crime is unwanted in any society because it brings about fear, anger and hatred. As people living in a world of constant change, we tend to strive for innovation which this research endeavours. The South African Police Service (SAPS) and all relevant role-players become partners in the fight against not only crime, but also community problems that threaten the well-being of inhabitants. Local Government is attempting to develop communities in municipal areas and SAPS primary function is to reduce crime. If crime is one of the main obstacles in improving the quality of life, then surely government authorities must take responsibility for local safety, and who better than these two key organisations taking the lead. This study investigates the roles of SAPS and Local Government in crime prevention in the Cape Winelands District Municipality; also whether their co-operation brings about fruitful results and what interventions are actively in place. It further explores whether their integrated approach has an impact on the safety and security of local communities. Lastly, it determines whether their collaboration is effective or not; and what additional improvements can be implemented, seeking new insights for future reference. Three hundred (300) questionnaires were distributed to senior management members of the SAPS and Local Government, as well as other relative stakeholders who contribute to increasing safety. Crime reduction influences all spheres of society, for example our economy, businesses, tourism etc. Reducing crime and building safer communities must be a priority for all South Africans. To achieve this, crime prevention programmes should be initiated at community level, since crime prevention involves responding to a few priority problems, using multi-agency approaches. Government legislation and policies urge both organisations to take the lead in implementing crime prevention projects which this study discovered. This analysis is not to re-invent the wheel but to find effective ways in strengthening partnership which leads to new knowledge in the field of crime prevention at local level. One of the basic needs of any community is the need for safety and security and this study aims to assist and contribute to increase safety using an integrated approach. / Enige samelewing het „n afkeur aan misdaad omdat dit angs, haat en negatiewe emosies aanwakker. Omdat die mensdom gedurig verandering in die gesig staar, poog hierdie navorsing om nuwe idees. Die Suid Afrikaanse Polisie Diens (SAPD) en ander rolspelers is vennote in die bekamping van misdaad, asook probleme wat die welstand van elke gemeenskap bedreig. Plaaslike owerhede beywer hulle om gemeenskappe te vestig terwyl misdaadbekamping die SAPD se primêre doel is. Hierdie studie ondersoek die rolle van die SAPD en plaaslike owerhede in die bekamping van misdaad binne die grense van die Wynland Distrikte Munisipailteit. Ook ondersoek hierdie studie of daar vrugbare uitslae en aktiewe maatreëls in plek is om misdaad hok te slaan. Verder ondersoek die studie of gesamentlike aksies enige impak op die gemeenskap se veiligheid en sekuriteit het. Ten laaste bepaal hierdie studie of die samewerking vrugte afwerp of nie; en watter nuwe metodes aangewend kan word ter verbetering in die lig van toekomstige vraagstukke rondom misdaad. Tydens hierdie studie is 300 vraelyste versprei onder senior lede van die SAPD en plaaslike regering sowel as ander gemeenskap rolspelers. Misdaadbekamping speel „n belangrike rol in enige gemeenskap aangesien dit „n impak het op die ekonomie, handel, toerisme, ens. Dus is die verlaging van die misdaad syfer en die bou van veilige gemeenskappe elke Suid-Afrikaner se plig. Om hierdie doel te bereik, verg samemerking tussen elke vennoot, aangesien misdaadbekamping elke persoon, organisasie en regerings department se prioriteit behoort te wees. Wetgewing moedig alle rolspelers aan en in hierdie geval, SAPD en plaaslike owerhede, om die voortou te neem tydens die implementering van projekte ter bekamping van misdaad. Hierdie studie se mikpunt is om effektiewe maniere te vind om die vennootskap in misdaadbekamping op plaaslike vlak te versterk. Die uiteindelike doel is om „n positiewe bydrae te maak in die basiese behoeftes van elke gemeenskap; om veiligheid en sekuriteit deur „n standpunt van vennootskap te ondersoek en te implementeer; en sodoende „n omgee kultuur in dié Distrik te verseker. / Police Practice / D. Litt. et Phil. (Police Science)

The aim of my thesis on the topic „Regional and structural EU policy – economic and legislative aspect“ is a description of all important aspects of Regional policy EU and the performance of regional policy in the context of a specific project.

Background: We live in a world where not everyone is employed; numerous people havelost their jobs due to several factors where one of them is the economic crisis. This has hada huge impact on Sweden and the unemployment rate. Previous research has shown thatinflation, unemployment, and high interest rates represent risks to consumer welfare. We all consume daily, or on occasions, but how do unemployed consumers consume, what do they consume and why? In this area, the authors have found a knowledge gap in literature; therefore exploring this phenomenon is of interest.   Purpose: The purpose of this study is to explore and illustrate how consumers who have experienced a life transition, from employment to unemployment, are affected by this and how it has an impact on their consumption.   Method: This is an exploratory study performed with a qualitative and an abductive approach, where the authors used primary data collection through semi-structured in-depth interviews in Swedish with 16 unemployed consumers. These unemployed consumers were selected at Arbetsförmedlingen, the public employment service, in Jönköping.   Results: By living in unemployment the consumers have been affected psychologically, physically, financially and socially. Their identity has changed for each of them since they have to adapt to the new circumstances in their life. The new life situation has had an impact on the consumer’s well-being where depression, anxiety, and a feeling of being the underdog in the society is present. Their new life situation has implied a change in their consumption behavior since they nowadays have to prioritize the basic needs. Many of the respondents used explicit and implicit shopping-list in order to reduce their impulse buying. The contribution that the authors have done to the theory of resistance is a fourth category called ‘Everyday life resistance’ which explains the behavior of people who live in unemployment, i.e. they always have to think about resisting temptations, wants, desires, and avoiding situations where the result may be unnecessary consumption. The consumers in this study are highly involved in their consumption behavior, which the authors have chosen to call ‘reversed habitual decision making’. This kind of involvement is very high despite the high- or low risk category of the product. Their new life situation has made them more aware of product alternatives, market supply, prices, and also knowledge about their own resistance in the marketplace. / Bakgrund: Vi lever i en värld där inte alla har en anställning, en omfattande andel av befolkningen har förlorat sitt jobb på grund av flera faktorer, där en av dem är den ekonomiska krisen. Detta har haft en stor påverkan på Sverige och dess arbetslöshet. Föregående studier har visat att inflation, arbetslöshet och hög räntesats representerar risk för konsumentens välbefinnande. Vi alla konsumerar dagligen eller vid speciella tillfällen, men hur konsumerar en arbetslös konsument, vad konsumerar dem och varför? Inom detta område har författarna funnit ett kunskaps gap i litteraturen, därav är en undersökning av detta fenomen av intresse.   Syfte: Syftet med denna studie är att utforska och illustrera hur konsumenter som har genomgått en livsförändring, från att ha varit anställd till att vara arbetslös, är påverkade av detta och hur detta har inverkat på deras konsumtion.   Metod: Detta är en explorativ studie genomförd med en kvalitativ och abduktiv tillvägagångssätt där författarna har använt sig av primär information samlad genom, till viss del, strukturerade djupgående intervjuer på svenska med 16 arbetslösa konsumenter. Dessa var utvalda vid Arbetsförmedlingen i Jönköping.   Resultat: Att leva som arbetslös har påverkat konsumenterna psykologiskt, fysiskt, finansiellt och socialt. Deras identitet har förändrats då de måste anpassa sig till den nya livssituationen. Den nya situationen har påverkat konsumenternas hälsa då de känner av depression, ängslan och känner sig mindre värda i samhället. Deras nya livssituation har inneburit en det förändringar i deras konsument beteende eftersom de numera måste prioritera sina primära behov. Många av studiens deltagare använde sig av explicita och implicita inköpslistor för att minimera spontanköp. Författarnas bidrag till teorin om motstånd är en fjärde kategori kallad ‘Vardagligt motstånd’ vilket förklarar beteendet hos arbetslösa personer dvs. de måste hela tiden tänka på att motstå frestelser, begär och försöka undvika situationer där onödiga inköp kan uppstå. Konsumenterna i denna studie är synnerligen involverade i sitt konsument beteende, detta har författarna valt att benämna ’omvänt rutin besluts genomförande’. Denna typ av involvering är väldigt hög oavsett om produktkategorin innebär hög- eller låg risk. Deras nya livssituation har gjort dem mer medvetna om alternativa produkter, marknadens utbud, priser och ny kunskap om deras egna motstånd inom konsumtionssamhället.

<p><strong>Background:</strong> We live in a world where not everyone is employed; numerous people havelost their jobs due to several factors where one of them is the economic crisis. This has hada huge impact on Sweden and the unemployment rate. Previous research has shown thatinflation, unemployment, and high interest rates represent risks to consumer welfare. We all consume daily, or on occasions, but how do unemployed consumers consume, what do they consume and why? In this area, the authors have found a knowledge gap in literature; therefore exploring this phenomenon is of interest.</p><p> </p><p><strong>Purpose:</strong> The purpose of this study is to explore and illustrate how consumers who have experienced a life transition, from employment to unemployment, are affected by this and how it has an impact on their consumption.</p><p> </p><p><strong>Method:</strong> This is an exploratory study performed with a qualitative and an abductive approach, where the authors used primary data collection through semi-structured in-depth interviews in Swedish with 16 unemployed consumers. These unemployed consumers were selected at Arbetsförmedlingen, the public employment service, in Jönköping.</p><p> </p><p><strong>Results:</strong> By living in unemployment the consumers have been affected psychologically, physically, financially and socially. Their identity has changed for each of them since they have to adapt to the new circumstances in their life. The new life situation has had an impact on the consumer’s well-being where depression, anxiety, and a feeling of being the underdog in the society is present. Their new life situation has implied a change in their consumption behavior since they nowadays have to prioritize the basic needs. Many of the respondents used explicit and implicit shopping-list in order to reduce their impulse buying. The contribution that the authors have done to the theory of resistance is a fourth category called ‘Everyday life resistance’ which explains the behavior of people who live in unemployment, i.e. they always have to think about resisting temptations, wants, desires, and avoiding situations where the result may be unnecessary consumption. The consumers in this study are highly involved in their consumption behavior, which the authors have chosen to call ‘reversed habitual decision making’. This kind of involvement is very high despite the high- or low risk category of the product. Their new life situation has made them more aware of product alternatives, market supply, prices, and also knowledge about their own resistance in the marketplace.</p> / <p><strong>Bakgrund:</strong> Vi lever i en värld där inte alla har en anställning, en omfattande andel av befolkningen har förlorat sitt jobb på grund av flera faktorer, där en av dem är den ekonomiska krisen. Detta har haft en stor påverkan på Sverige och dess arbetslöshet. Föregående studier har visat att inflation, arbetslöshet och hög räntesats representerar risk för konsumentens välbefinnande. Vi alla konsumerar dagligen eller vid speciella tillfällen, men hur konsumerar en arbetslös konsument, vad konsumerar dem och varför? Inom detta område har författarna funnit ett kunskaps gap i litteraturen, därav är en undersökning av detta fenomen av intresse.</p><p> </p><p><strong>Syfte:</strong> Syftet med denna studie är att utforska och illustrera hur konsumenter som har genomgått en livsförändring, från att ha varit anställd till att vara arbetslös, är påverkade av detta och hur detta har inverkat på deras konsumtion.</p><p> </p><p><strong>Metod:</strong> Detta är en explorativ studie genomförd med en kvalitativ och abduktiv tillvägagångssätt där författarna har använt sig av primär information samlad genom, till viss del, strukturerade djupgående intervjuer på svenska med 16 arbetslösa konsumenter. Dessa var utvalda vid Arbetsförmedlingen i Jönköping.</p><p> </p><p><strong>Resultat:</strong> Att leva som arbetslös har påverkat konsumenterna psykologiskt, fysiskt, finansiellt och socialt. Deras identitet har förändrats då de måste anpassa sig till den nya livssituationen. Den nya situationen har påverkat konsumenternas hälsa då de känner av depression, ängslan och känner sig mindre värda i samhället. Deras nya livssituation har inneburit en det förändringar i deras konsument beteende eftersom de numera måste prioritera sina primära behov. Många av studiens deltagare använde sig av explicita och implicita inköpslistor för att minimera spontanköp. Författarnas bidrag till teorin om motstånd är en fjärde kategori kallad ‘Vardagligt motstånd’ vilket förklarar beteendet hos arbetslösa personer dvs. de måste hela tiden tänka på att motstå frestelser, begär och försöka undvika situationer där onödiga inköp kan uppstå. Konsumenterna i denna studie är synnerligen involverade i sitt konsument beteende, detta har författarna valt att benämna ’omvänt rutin besluts genomförande’. Denna typ av involvering är väldigt hög oavsett om produktkategorin innebär hög- eller låg risk. Deras nya livssituation har gjort dem mer medvetna om alternativa produkter, marknadens utbud, priser och ny kunskap om deras egna motstånd inom konsumtionssamhället.</p>