Köln, University, Diss., 2008.

Univ., Diss.--Linz, 1999.

Zugl.: Leipzig, Universiẗat, Diss., 2008.

The thesis is focused on analyzing the current state of tourism in Novohradsko region. The work deals with evaluating the sustainability of tourism. Part of the work is a comparison previously established state of tourism, which was monitored in previous work deals with the analysis of conditions for the development of tourism in the Novohradsko region. Another part of the work product is designed to ensure sustainability of tourism. The product is a tourist book. In this work are formulated proposals and recommendations for improving the existing situation. To find the necessary information was used situational analysis and field survey.

Daná diplomová práce řeší analýzu produktů na českém trhu týkajících se důchodového zajištění v porovnání s produktem Eventus společnosti Hamburg ? Mannheimer. Konkrétně porovnává produkt penzijní připojištění s produktem Eventus. Odbytová organizace HMI působí na českém trhu od roku 2000. Exkluzivním partnerem je společnost VICTORIA VOLKSBANKEN pojišťovna a. s., člen koncernu ERGO. Porovnání produktů je řešeno jednak vlastním výzkumem a dále swot analýzou daných produktů. Na základě zjištěných skutečností navrhuje opatření, která povedou ke zvýšení počtu klientů společnosti Hamburg ? Mannheimer. Nezbytné je posílit povědomí o produktu Eventus vhodnou marketingovou komunikací. Z výsledků analýzy vyplynulo množství nedostatků penzijního připojištění, kterými trpí současný dobrovolný systém penzijního připojištění v ČR, oproti produktu Eventus, který je nejsilnější produkt na českém trhu. Ovšem není masivně rozšířen. Daná problematika je aktuálním tématem.

The topic of this thesis was the development of the services in the selected hotel. The aim of this thesis was to analyze the market conditions, the internal environment and a proposal to improve the management and ensure the competitiveness of Residence at the Black Tower. Using a questionnaire survey among guests and employees, guided interview with a manager and through additional analyzes were prepared design solutions.

This diploma thesis investigates the impact of monetary policy upon economic performance in the Eurozone, the Czech Republic and Poland. The research focuses on differences in sensitivity of output on money supply in form of monetary aggre-gates M1 and broader M2 and Real Interest Rate calculated from the EURIBOR, PRIBOR and WIBOR. The sensitivity is examined using Granger causality. The the-sis proves whether money supply and real interest rate granger causes real output in the Eurozone, the Czech Republic and Poland. Also monetary policies of the se-lected central banks are described and compared using Taylor monetary rule.

The thesis aims to identify the risks associated with conducting business School Farm Žabčice and the list of risks to assess and evaluate the effectiveness of the method and their coverage in terms of agricultural insurance. The operational objective is to analyse the situation of agricultural insurance in the Czech Republic and European Union.

The thesis describes the influence of the brand on the consumer buying behavior. The aim of the thesis is to qualify the influence of the brand on a selected segment on the smart phone market. The theoretical part explains the basic terms of marketing management, marketing mix, brand, consumer buying behavior and buying decision process. In the practical part the world market of smart phones and the biggest companies of this market are characterized. Then these companies are analysed and compared according to their marketing strategy. The end of the thesis is finished by questionable. The aim of the questionable is to qualify the marketing stimuli and to find the influence of the brand on the consumer buying behaviour. In the conclusion are summarized the most important detections. According to these detections references are proposed.

This thesis on the topic of perfomance the Maastricht criteria in the Czech Republic is paid to the analysis of the fulfillment of the Maastricht criteria by the Czech Republic for the period 2001 - 2014 and analysis of pairwise correlation and regression relationship between long-term interest rates and growth of the gross domestic product in the Czech Republic for various periods at different models. This thesis first deals with theoretical as regards economic and monetary union, the Eurosystem, the euro area and the Maastricht criteria. Within the theoretical basis thesis explains the advantages and disadvantages of monetary union for the Czech Republic. Analytical part is divided into two blocks. The first block analyzes the performance of individual Maastricht criteria by the Czech Republic in the period 2001 -2014 and outlines possible performance in future years. The second block of the analytical part focuses on the pair correlation and regression analysis between long-term interest rates and growth of the gross domestic product in the Czech Republic for various periods at different models. Chapter Results and discussion, together with the conclusion of the thesis summarizes the individual results and findings.