The main aim of the thesis was to expand the portfolio of services offered TK Orel Telnice and these proposed services to create the marketing mix. Thesis includes analysis of the external and internal environment and resulting proposals for new services. The proposed services are composed of two parts and each is treated the marketing mix, which includes defining services, pricing, promotion and distribution. This thesis also includes calculation of the costs and income connected with the implementation of new services.

This diploma thesis deals with the improvement of communication mix of the Nitara Company Ltd. The theoretical part explains basic concepts, describes marketing and focuses on competitive analysis, marketing mix and tools of communication mix. In the analytical part we are acquainted with Nitara Ltd. and its activities. This part of the work includes the analysis of the marketing environment of the company and its marketing mix. In the last part I propose a new communication mix which should result in the improvement of financial situation and also increase sales in new business areas.

The thesis is focused on the suggestion of using suitable tools of marketing mix for the car dealer and service Alcor Motors, s.r.o. It specifies concepts needed for understanding this issue. It analyzes recent situation on the market and in the surrounding of an organization. It evaluates an actual condition of Alcor Motors and present usage of marketing tools. Suggestions are also analyzed from the financial point of view.

The master´s thesis is focused on evaluation of the actual state of the marketing mix of the company DATO-FOREST s.r.o. with using the selected analysis. Based on the results of these analysis specific solutions are proposed aimed at improving the actual marketing mix.

This diploma work is engaged in the issue of the life assurance. It includes the proposal of the product from the life assurance branch for the start of the chosen business subjekt that the best corresponds with the dedicated requirements.

The thesis is focused on the analysis of communication mix of the product of selected company and the subsequent proposal for its improvement. The theoretical part mainly contains basic principles, important concepts and knowledge that relate to the communication mix, but also to current issues in tourism marketing. The theoretical part was the necessary starting point for processing the analytical part of this work. The last part of the thesis is created from analysis and it contains proposals for a new or improve existing communication mix of selected product of selected company.

Ausgehend von den Erfordernissen zur Einführung eines Produktkonfigurators wird ein ganzheitlicher Einführungsprozess skizziert und durch einen Pattern-Ansatz unterstützt.

The Diploma thesis researches the existence of relationship between the age of vehicle park and the level of economy. The research is based on the influence of the age of the vehicle park and its impact on the economy growth and development in the countries of European Union. The impact is examined by one-dimensional regression analysis and by panel analysis. The independent variable is the age of vehicle park and the dependent variable is GDP, HDI, Ecological footprint and carbon dioxide emissions. The European Union countries are divided into groups by using cluster analysis.

Denna rapport utvärderar företag och verksamheter med telemedicinska produkter som finns på den svenska marknaden inom hemsjukvård för områdena Kronisk Obstruktiv Lungsjukdom, neonatalsjukvård samt hjärtsvikt. Även säkerhetsaspekter, verifierad nytta samt områdeskvantifiering för funna produkter behandlas. Detta genomfördes genom en avsökning av marknaden där säkerhetsaspekter och underlag för verifierad nytta undersöktes. Med telemedicin kan sjukhus och patienter trådlöst kommunicera och överföra mätdata, trots långa avstånd. Detta ger vinster för samhälle, miljö och patient. Avsökningen av marknaden erhöll resultatet: sju verksamma företag med telemedicinska lösningar och fem verksamheter med forsknings- och utvecklingsprojekt.   Sammanfattningsvis blir det tydligt att många telemedicinska projekt fortfarande är i utvecklingsstadiet. Orsaker till detta är att teknikutveckling är dyrt och kräver utbildning, något som kan bortprioriteras om det redan finns fungerande och implementerade system i samhället. Slutsatsen är att telemedicin har stor potential att minska antalet sjukhusbesök per patient och att majoriteten av produkterna på den svenska marknaden finns i norra delen av landet, där glesbygden är som störst. / This report investigates companies and businesses with telemedicine products on the Swedish market within home care regarding Chronical Obstructive Pulmonary Disease (COPD), neonatal care and heart failure. Safety issues, verified benefits and classification of the products were focus points for the investigation. Key components investigated were safety aspects and if the products had proven benefits. With the use of telemedicine, hospitals and patients can wirelessly communicate and transfer data, despite long distances. Benefits can be seen for the society, the environment and the patient. Seven companies with solutions in telemedicine and five businesses with projects in research and development within the telemedicine market, were found from the investigation.   Many of the telemedicine products are still in the development phase. Development is expensive and requires education and might therefore be unprioritized due to already existing solutions in the society. The conclusion of this report is that telemedicine has a big potential to reduce the need to stay at the hospital and that the majority of the products on the Swedish market are located in the northern part of the country, due to the sparsely populated area.

The project was carried out for Semcon’s product development department. The aim of the project was to develop a concept that illustrates Semcon’s competences in their Total Design Office offer. The concept was to be developed within the medical device sector, with the purpose to self-monitor the user's health. The concept should also emphasize Semcon’s focus of being futuristic by analyzing and implementing emerging trends in health care and the medical device industry. At the start of the project a study of Semcon and its competitors was preformed to clarify the development goals. During the development process the Swedish health care system was investigated in order to identify openings for a self-monitoring device for private use. Applications were identified and evaluated according to societal importance and the result was a focus on heartmonitoring devices. The findings shows that heart disease is the most common cause of death and that a large portion of the population suffer from heart-related complications during their lives. The idea was to develop a concept that helped people discover heart problems and to motivate them to improve their lifestyle. Preventive treatment of diseases was identified as a future trend in the healthcare, due to the constant need for cost efficiency and improvements towards patient treatment. The development process was influenced by user involvement to strive for high usability in the concept. Users were identified and invited in two focus groups where their needs and ideas on thetopic of self-monitoring were discussed. By generating ideas from the user’s needs, concepts were formed and developed in several iterations of ideation methods to improved the early ideas of clearly formulated concepts. A workshop was conducted at Semcon were employees shared their expertise to verify and refine the concepts. After a selection process a final concept was chosen, the result was a wristband with an accelerometer and an ECG to provide the user with a quick evaluation of their heart and health condition. A key feature of the concept is the link it provides between user and the physician. The user will get feedback on their collected data and the physician has the ability to monitor patient condition from a distance. A user interface was developed to give the user an easy way to assimilate data without interpret medicinal values. / Examensarbetet genomfördes för Semcons produktutvecklingsavdelning i Göteborg. Syftet med projektet var att utveckla ett koncept som visar på Semcons in-house kompetenser i deras Total Design Office. Konceptet skulle utvecklas inom den medicinska sektorn och ha funktioner riktade mot privatpersoner för att göra egenkontroller av sin hälsa. Konceptet skulle också framhäva Semcons framtidsnisch genom att ligga i tiden och följa etablerade trender. Vid starten av projektet studerades Semcon och deras konkurrenter för att klargöra utvecklingsmålen för produkten. I utvecklingsprocessen undersöktes det svenska sjukvårdssystemet efter eventuella öppningar för ett egenkontrollskoncept riktat mot privat bruk. Öppningar identifierades genom läkarintervjuer på Sahlgrenska och Solna ASiH. Öppningarna utvärderades utefter samhällsnyttig betydelse och resultatet blev att inrikta sig vidare mot hjärtövervakning. Grundtanken var att utveckla ett koncept för att hjälpa människor att upptäcka hjärtproblem i tid och motivera till en förbättrad livsstil. Preventiv vård av sjukdomar hade identifierats som en framtida trend inom vården, på grund av vården konstanta behov av kostnadseffektivisering och förbättra patientnyttan inom vården. Utvecklingsprocessen var influerad av brukarmedverkan då en hög användarvänlighet var eftersträvad i konceptet. Användare var identifierade och inbjudna till två fokusgrupper där användarbehoven och idéer inom egenkontrollen av hälsa diskuterades. Insikterna från förstudien och fokusgrupperna användes i en idégenereringsprocess för att ta fram lösningar på användarnasproblem. Genom flera iterationer av idegenereringsmetoder utvecklades och förbättrades de tidiga idéerna till tydligt formulerade koncept. I denna process anordnades en workshop på Semcons däranställda bidrog med sin egen expertis för att verifiera och utveckla koncepten. Efter en urvalsprocess kunde ett slutkoncept identifieras, det blev ett armband med en inbyggd accelerometer och EKG för att utvärdera användarens hjärta och allmänna hälsotillstånd. En centralfunktion i armbandet var att kunna skicka information mellan användaren och läkare. Användaren får då möjlighet till feedback på sina insamlade data och läkaren får möjligheten att övervaka patientens tillstånd från ett avstånd. Ett användargränssnitt utvecklades för att ge användaren ett enkelt sätt att ta del av det insamlade data utan att bli tvungen att tolka medicinska värden.