The profession of landscape architecture is expected to experience expanded growth in the future while at the same time student enrollment in landscape architecture programs is thought to be declining. This dilemma could lead to a decline in services and growth due to a lack of qualified landscape architects available to meet demands. This study's research objectives include providing baseline information regarding current landscape architecture students decision to major in landscape architecture and to describe influential factors and reasons associated with the decision to major in landscape architecture. The design of this study is descriptive with data obtained from a questionnaire. The questionnaire design was based on a review of literature, faculty consultation, and pretesting. The questionnaire was distributed with the help of contact instructors who volunteered to aid in this study. The questionnaire was given to students and collected by the contact instructors before being mailed back by mail to the researcher. Several statistical tests have been used to evaluate the data. This study will present the findings from the data analysis and outline implications for students, landscape architecture programs, and the profession. / Master of Landscape Architecture

This research studies and documents the effect of applying business marketing strategies to a small vocational program at a public community college in California. The intent of applying the business marketing strategies is to promote the growth of the program in the areas of: Student Enrollment, Number of Classes Offered, and Number of Degrees and Certificates Awarded. The aim of this research is to provide evidence to support the notion that promoting a vocational program in a public academic institution, using business marketing strategies would indeed produce favorable results as is it commonly does in the case of a commercial business that markets itself. The Hospitality & Restaurant Management (HRM) program at Mt. San Antonio College was the subject of this research. As a case-study, the HRM program was studied for a period spanning six years from 2000 to 2006 using a quantitative research methodology. A comparison was conducted to analyze the performance of the HRM program in terms of student enrollment, classes offered, degrees and certificates awarded for two periods. The first period (2000 to 2003) reflects a time when the HRM program did not actively employ any marketing strategies to promote itself. The second period (2003 to 2006) covers a period when several marketing strategies were employed. / Educational Studies / D.Ed. (Education Management)

This research studies and documents the effect of applying business marketing strategies to a small vocational program at a public community college in California. The intent of applying the business marketing strategies is to promote the growth of the program in the areas of: Student Enrollment, Number of Classes Offered, and Number of Degrees and Certificates Awarded. The aim of this research is to provide evidence to support the notion that promoting a vocational program in a public academic institution, using business marketing strategies would indeed produce favorable results as is it commonly does in the case of a commercial business that markets itself. The Hospitality & Restaurant Management (HRM) program at Mt. San Antonio College was the subject of this research. As a case-study, the HRM program was studied for a period spanning six years from 2000 to 2006 using a quantitative research methodology. A comparison was conducted to analyze the performance of the HRM program in terms of student enrollment, classes offered, degrees and certificates awarded for two periods. The first period (2000 to 2003) reflects a time when the HRM program did not actively employ any marketing strategies to promote itself. The second period (2003 to 2006) covers a period when several marketing strategies were employed. / Educational Studies / D.Ed. (Education Management)