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Improving the estimation efficiency has always been one of the important aspects in statistical modelling. Our goal is to develop new statistical methodologies yielding more efficient estimators in the analysis of longitudinal data. In this thesis, we consider two different approaches, empirical likelihood and jointly modelling the mean and variance, to improve the estimation efficiency. In part I of this thesis, empirical likelihood-based inference for longitudinal data within the framework of generalized linear model is investigated. The proposed procedure takes into account the within-subject correlation without involving direct estimation of nuisance parameters in the correlation matrix and retains optimality even if the working correlation structure is misspecified. The proposed approach yields more efficient estimators than conventional generalized estimating equations and achieves the same asymptotic variance as quadratic inference functions based methods. The second part of this thesis focus on the joint mean-variance models. We proposed a data-driven approach to modelling the mean and variance simultaneously, yielding more efficient estimates of the mean regression parameters than the conventional generalized estimating equations approach even if the within-subject correlation structure is misspecified in our joint mean-variance models. The joint mean-variances in parametric form as well as semi-parametric form has been investigated. Extensive simulation studies are conducted to assess the performance of our proposed approaches. Three longitudinal data sets, Ohio Children’s wheeze status data (Ware et al., 1984), Cattle data (Kenward, 1987) and CD4+ data (Kaslowet al., 1987), are used to demonstrate our models and approaches.