The advent and massification of the ICTs and the widespread use of internet have transformed the way in which traditional media such as ratio and television communicate with the audience, not only because of the technological shift itself, but because of the convergence culture undergoing as a result of the new relationships taking place online.   Particularly, we wonder how the news’ organizations based in traditional media are adapting to these changes. Our assumption is that, although the news’ organizations have understood and are currently using the online technologies to present their information in varied ways with the intention to reach a broader audience and to generate higher levels of engagement, still much needs to be analyzed on how the contents are handled through each particular online platform.   Along this study, we propose to introduce the rationale of Nation Branding from a Cultural/Critical perspective as a tool to analyze how transnational news organizations present their contents, since, even when their purpose might not be to carry out directly a Nation Branding strategy, they might be falling into the use of certain features of the Nation Branding logics.   In order to perform this analysis, we explore, from a reductionist approach, the ways in which the English section of Radio Sweden International (a branch of Sveriges Radio, the public radio service in Sweden) has developed its online strategy, trying to identify: 1) whether Radio Sweden International is appropriating the logics of Nation Branding in the way they present their information; 2) if the online strategy of Radio Sweden International is oriented (either directly or indirectly) to build and/or enhance the “Brand Sweden”; and 3) the ways in which Radio Sweden International uses each specific digital platform in its online strategy.   We collected 1893 elements across the Twitter account (760), the news’ website (620), the podcasts (422), and the Facebook page (91) of Radio Sweden International, which were submitted to the classifications of the Nation Branding model known as “Anholt’s hexagon”. What we found was that, although 70.4% of the elements do fit within Anholt’s hexagon, 29.6% of the elements did not fit, these last elements corresponding to Domestic News and Self-Promotion of the organization, reason why a new classification of these elements was due, giving as a result 9 new categories of information different from Anholt’s model.   As a result of our empirical study, we concluded that there are indeed similarities between the way in which Radio Sweden International presents its information, and the form in which the Cultural/Critical developing perspective of Nation Branding proposes how the nation communicates within the convergent, global and networked society. Although Radio Sweden International does not have the direct task of promoting the image of Sweden outside the country, the ways in which this organization presents its information and uses the different online platforms can be related to the way in which Nation Branding intends to construct the image of the country both, inside and outside Sweden.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This research has as its ultimate goal the study of sources in converging environment. To do this we chose as empirical research objects, informative stations in Porto Alegre / RS; Bandeirantes AM radios, Gaucha and Guaiba. In order to meet our goals we adopted our methodological strategies, which include the combined use of Newsmaking Theory as a theoretical and methodological approach, a comparative multiple case study, semi-structured interviews with professionals who are daily engaged in the production of news in the stations, and visualizations of productive routines. Our theoretical revisions include sociological paradigms and the construction of news (following a chronological order, a historical-conceptual route), radio and journalistic sources in convergent scenario. With the passing of our theoretical references, data obtained in the field research, we reflect on the information flow, font setting for radio and sources in converging environment indicating interference in information and communication technologies especially in relation to contact facilities between journalists and sources in on-line spaces. From our reflections we propose an updating and adjustment of some categories presented by Pinto (2000), applied to the scenario of convergence in relation to the sources, the dialogues and interference levels according to visibility allowed by digital technologies and platforms. / Esta pesquisa tem como objetivo final o estudo das fontes em ambiente de convergência. Para tanto, escolhemos como objetos de pesquisa empírica emissoras informativas da cidade de Porto Alegre/RS; rádios Bandeirantes AM, Gaúcha e Guaíba. Com o intuito de responder nossos objetivos adotamos nossas estratégias metodológicas, que compreendem o uso combinado da Teoria de Newsmaking como aporte teórico-metodológico, um estudo de caso múltiplo comparativo, entrevistas semiestruturadas com os profissionais que se envolvem diariamente na produção das notícias nas emissoras, além de observações de rotinas produtivas. Nossas revisões teóricas contemplam paradigmas sociológicos e a construção da notícia (que segue uma ordem cronológica, um percurso histórico-conceitual), o rádio e as fontes jornalísticas em cenário convergente. Com o cruzamento de nossos referencias teóricos, dados obtidos na pesquisa de campo, buscamos refletir sobre o fluxo informativo, definição de fonte para o rádio e as fontes em ambiente de convergência indicando interferências das tecnologias de informação e comunicação principalmente em relação às facilidades de contato entre jornalistas e fontes em espaços on-line. A partir de nossas reflexões propomos assim uma atualização e adequação de algumas categorias apresentadas por Pinto (2000), aplicadas ao cenário da convergência em relação às fontes, os diálogos e níveis de interferência segundo a visibilidade permitida pelas tecnologias e plataformas digitais.