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Radio crosses divides through sport : the role of radio in a post-apartheid South Africa, 1994-2002 : a case study on Ukhozi FM and Umhlobo Wenene FM.Dladla, Mzwandile Mzokhona. January 2003 (has links)
This study will examine the role sport plays in a new democratic South Africa between the periods 1994-2002. Its objective is to look at how sport can be used, through the medium of radio, as a unifying activity in the diversified South African society. The study will specifically compare the broadcast of soccer and rugby on the two radio stations (Ukhozi FM
and Umhlobo Wenene FM). The main aim is to explain the relevance of the inclusion of sport into the programmes of the two radio stations mentioned above, in the period 1994-2002. This comparative approach will also explain the extent to which the listeners of these stations understand the sporting codes mentioned (soccer and rugby) now compared to how they did before 1994. This study was undertaken because there is little of its kind (if any) that looks at the power of sport broadcasting on radio in changing people's mindsets, attitudes and misconceptions regarding soccer and rugby in a new South African context. There is also little literature
available that looks specifically at how Ukhozi FM and Umhlobo FM listeners relate to the broadcast of these popular but diverse codes after the end of apartheid regime. The conclusions drawn up in this study show that radio is still powerful in changing people's behaviour and attitudes not only about different sporting codes aired on radio but also in the effort to promote unity among South Africans regardless of cultural, ethnic racial and genderdifferences. In this regard, radio does cross divides created by issues of colour, culture, gender, age and racial differences. / Thesis (M.A.)-University of Natal, Durban, 2003.
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Edutainment communication strategies against HIV/AIDS through radio : case study of Radio Ukhozi FM and Radio Dimsti-Hafash.Teweldemedhin, Kulubrehan Abraham. January 2004 (has links)
Today. the pandemic of HIV/AIDS has become a serious challenge especially in developing and underdeveloped nations. For this reason, all nations, different health institutions and nongovernmental organizations are investing their wealth to increase public awareness on the seriousness of this pandemic disease. Media institutions also play an unparalleled role in controlling HIV/AIDS through educating the society. HIV/AIDS is a great threat both to South Africa and Eritrea as they are part of the Sahale Sahara of Africa. That area is highly affected and infected by the pandemic. It is certain that media have been used to disseminate information in the society about HIV/AIDS in both countries. This study attempts to identify the nature of communication strategies that are employed against HIV/AIDS by Radio Ukhozi FM in South Africa and Radio Dimitsi-Hafash Programme Tigringa in Eritrea. The study attempts to identify the communication formats that both radio stations utilize to increase public awareness about HIV/AIDS. It also examines whether both stations are using Entertainment-Educational communication strategies to disseminate HIV/AIDS messages. Furthermore, the study assesses target audience participation; both stations assessment of their programme and scheduling of HIV/AIDS awareness messages. Finally, it attempts to single out the challenges that both stations encounter in designing messages for combating HIV/AIDS in their respective communities. / Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2004.
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