Along with the non-profit organizations¡]NPOs¡^play an important role day by day in Taiwan , people¡¦s regarding of NPOs operation still pause in traditional impression¡Gthe volunteer and the board without pay raise funds. People just don¡¦t know that general middle or large-scale NPOs have set fund-raising department and recruited professional fund-raisers. Thus, it can be seen that fund-raisers are so important to NPOs. But there is a phenomenon of keeping talented persons uneasily. Therefore, investigator tries to cut in the topic of motivation to discuss a problem of changing job incentives of fund-raisers. The research interview managers and fund-raisers of eight middle and large-scale NPOs in Taiwan to comprehend NPOs operation and find relation between job incentives of fund-raisers and organization motivations. Finally, investigator discusses mystifications of fund-raising in NPOs. Now we have the following conclusions¡G 1.The general operation model of NPOs is that starting from organization mission to develop service plans, and then provide to fund-raisers to pack with marketing and public relation strategies to raise funds to support service. And achieve organization missions finally. 2.General job incentives of fund-raisers to enter NPOs are ¡§ideals of helping people¡¨and ¡§seek for a job¡¨.But fund-raisers prefer to choose realizing ideals rather than high-pay. 3.Fund-raisers¡¦ incentives of staying are internal motivations, such as ¡§see service fruition and realize ideals of helping people¡¨,¡§job achievement¡¨, ¡§autonomy¡¨and¡§moved¡¨. 4.During the process of working, the key point of organization motivation is job design¡]job enrichment, job rotation, job enlargement and team work¡^, which make fund-raisers gain mission and recognition. Sometimes leaders use mission leadership strategy to inspire fund-raisers. Most of NPOs apply MBO and performance evaluation to motivate the staff at the same time, but there¡¦s usually no effect. 5.Due to NPOs must compete with non-profit trade generally, there are three mystifications¡G(1) dazzle mission and supremacy of raising funds, (2) over-depend on subvention to aggrandize firm, (3) add service to reflect social needs.