The aim of the master's thesis is to provide the analysis of the composition of towing used by flying clubs in the Czech Republic. Another part of the analysis is the comparison of home towing types with types used abroad. Another aim is to analyse legislative and operating demands on towing types used in the Czech Republic and process procedures of safety and effective towing. Based on these findings the author formulates economic and operating requirements which an ideal tow plane should meet and compare these requirements with attributes available on the market.

The goal of this thesis is to create a conceptual design of a rally car in Ra5 (former R1) category. The thesis contains interpretation of regulations, overview of former cars in this category and requirements for such vehicle. The thesis describes choice of vehicle and description of modifications, including specific components. The thesis also describes construction of several designs of rollcage, which were mutually compared, and their homologation tests. The thesis also determines small series price of such vehicle.

This diploma thesis deals with the determination of risk in rally races and suggests methods to reduce them. The theoretical part is devoted to the legal definition of rally races and terms of rallye, risk and in addition there will be described and explained the methods used in the risk analysis. It also includes part devoted to the history of rally racing in the world and in Czech Republic. The analytical part includes time plan of rally race. Risk analysis methods mentioned in the theoretical part, are used in the analytical part. The aim is to propose measures that are actually able to reduce the risk in itself, or its impacts.

Title: Possibilities of sponsorship activation during motorsports event Objectives: The aim of this thesis is to create model projects of sponsorship activation during motorsports event. Methods: Model projects of sponsorship activation were processed on the basis of structured interviews with managers of sponsoring companies, on the case study of researches of motorsport and on the basis of the analysis of secondary data from documents referring to motorsport. Results: Results of researches provided basis data for creation of the model projects of sponsorship activation for sponsoring companies of rally. These basis date are: conditions for sponsorship in rally, characteristics of sponsoring companies, sponsorship offers, channels for sponsorship, target groups and goals of sponsoring companies. Model projects were processed on existing strategies for sponsorship activation. Keywords: Rally, marketing and communications goals of companies, sponsorship, advertising.

This diploma thesis “Tubular Skid Holder of Skoda Fabia Super 2000 Rally Car” is aimed to engineering design of tubular skid holder of rally car Skoda Fabia Super 2000. There is used FEM software for analysis s evaluation of current variant and following variants of engineering design. The most relevant final variant design, which is consistent with asked stiffness and reduction of weight, was chosen based on findings.