The thesis deals with the issue of management and Event is divided into two parts. The first part is a literature review that addresses in detail the terms of event management, Their interdependence and continuity of the marketing mix. The Theoretical part is focused on the planning, goals and typology of events. The second section converts these theoretical knowledge, into practical part, which deals with the organization of the event by Bomton, on behalf of Aichi or Art Image Challenge International. Here is description of the process of preparation and subsequent Implementation of the event. The emphasis is on the Principles of organization this event, observation and the instruction of instructions for organizing this event. Also determines whether it complied with all of targets. With assistance of a guided interview with the organizer of the event and the survey with the guests of the event determines whether the objectives have been Achieved events. This event helps created comprehensive guide that ensures the successful holding of the gala evening and contentment from both side from Bomton and from visitors of the event.

Práce hodnotí uplatnění marketingového řízení v podniku DH Dekor, s. r. o. Nejprve jsou vymezeny teoretické poznatky z různé odborné literatury. Dále práce obsahuje charakteristiku podniku. Poté je popsáno uplatnění marketingového řízení a nástrojů marketingového mixu v podniku. Na závěr je uvedeno hodnocení marketingového řízení, marketingového mixu a opatření vedoucí ke zlepšení situace podniku.

The aim of this diploma thesis is interior design of cosmetic studio located in the basement of family house. The theoretical part deals with the creation of public interiors, formation of new interior and all demands placed on the premises. The practical part includes interior design, which places emphasis on functionality, aesthetic quality and simultaneously takes into account with client´s requirements. In the practical part is also processed design of atypical furniture element, including its structural solution.

The topic of the thesis is a description of wooden building construction process from a design stage to a finished house. There is preciesly described the creation process of the specific building from the initial meeting with the client to a finished building including all follow-up and logistics processes. In the first part, the thesis focuses on a building placement locality, selection of a suitable structural system, and description of factual and time context. The next part of the work addresses the text documentation for buil-ding permits and the energy-appreciation of the building. Photographs, design documen-tation and manufacturing documentation can be found in the attachment part.

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There is the high saturation of markets in this turbulent time. In common with the competition are markets like an impregnable fortress. So the words like segmentation, targeting and positioning have been playing the key role during selection of required market. The aim of submitted work is to value the efficiency of implemented plan. The point is about branch establishing and its retrospective evaluation of Feasibility Study. This step will be done with some analysis and factors. The last episode will be the part of recommendation for getting it better.

This thesis objective is to design and realise a construction of a timbered wooden house. The timbered house is made from a solid wood and completed by a heat insulation so that all the thermal requirements are satisfied. First part deals with the history and construction of timbered wooden houses. Practical part suggests some procedures of processing wood. Particular details of construction are described as well as methods of construction of a wooden house, accompanied by manufacturing drawings.

During the last few years the Czech Republic has witnessed a great boom in the area of a problematic and irrecoverable credit settlement. Late and substandard payments have become rather a tradition in the Czech way of doing business. Consequently the solution by selling receivables to the third party is often resorted to. The thesis examines the system of the internal debt evaluation in banking sector for the purpose of sale. In the conclusion it presents a draft methodology with three different modifications: The first modification is the value of the credit based on the debtor's ability to pay using the risk parameters such as the probability of default, the loss given default and the recovery rate of the credit (calculating according to BASEL II rules). The second modification is the value of the credit determinated by a simulation of the bankruptcy/insolvency proceeding. The third modification is the value of the credit derived from the worth of the collateral while using the methodology for evaluation of the real estate and the current assets, or other types of collateral