Diplomová práce se zabývá realizací marketingového mixu v malé firmě. Teoretická část představuje stručný úvod do problematiky tvorby marketingového mixu. V praktické části jsou analyzovány jednotlivé součásti marketingového mixu, tak jak jsou uplatňovány ve zvolené firmě, přičemž nejobsáhlejší kapitola je věnována analýze produktu. Poslední kapitola je věnována zhodnocení a návrhům na zlepšení jednotlivých prvků marketingového mixu používaných ve vybrané organizaci.

The aim of this diploma thesis is to compile a demonstration panel as an example of the functions of intelligent electrical installation KNX. One of the advantages of this system bus is the ability to use devices from multiple manufacturers. A total of 20 devices from 12 different manufacturers are used in this work. The work begins with an explanation of the principle on which the KNX system bus works, followed by a description of the equipment used and the electrical connection of the switchboard according to the wiring diagram. Next, how the whole panel was revived is described. The next chapter contains a detailed description of device programming in ETS, ie setting parameters for individual devices and assigning group addresses. The last chapter deals with visualization and remote control. It explains how a communication channel was created to connect the panel to a server from FlowBox. Using the web interface on this server, a visualization was created, which can be used to remotely control the entire panel from anywhere.

During the operation of electrical equipment, heat is generated due to internal losses of the equipment. If these devices are located in the switchgear, the heat output of the individual elements adds up and the temperature in the switchboard can rise to values when the reliability of the individual devices decreases. One of the ways to prevent increase the temperature inside the switchgear from rising to critical values is to solve its proper ventilation (cooling with ambient air). By natural convection or using a ventilator. This diploma thesis deals with the most reliable way of cooling UniGear ZS1 switcgears by natural convection.