Práce vychází z historie a vývoje firmy Hamé a hodnotí její úspěchy a potenciální možnosti na východoevropských trzích Rumunska a Bulharska. Oba trhy zkoumá pomocí PEST analýzy a na základě jejích výstupů je provedena SWOT analýza obou trhů, zhodnocení současné strategie a návrh možných kroků do budoucna.

This thesis deals with the Roma, one of the largest and most influential cultural minority groups in Romania. Their culture has been part of the country for centuries, and consequently they have had a significant impact on Romanian culture and society. Not in all cases the influence is positive, therefore the diploma thesis will deal with individual branches (cases / parts) separately. The first part discusses the history of the Roma since their departure from India, through their arrival in Romania in the 14th century, until today. The thesis will describe the current situation of the Roma, both from a cultural, linguistic and social point of view. The following chapters will focus on craft, language, literature, and other arts and their significance in the Romanian environment. In some cases, it may be the work of the non- Romani, the Roma being the subject of drawings, photographs, literature and music. In another case, they are the Roma themselves, their language, culture and art, which left a trace in Romania. Whether or whether not the Roma have influenced Romania examines a questionnaire that was submitted to Romanians of different age and gender. The results of the questionnaire are analyzed and compared with the facts resulting from the diploma thesis.

The thesis characterizes soils of the karst platform around Sf. Elena village established by Czech colonists in Romanian Banat. The emphasis is given to the relationships among soil chemical properties and different land use and relief. In the area, occurrence and distribution of soil types was mapped. The relief was found out to be the dominant factor determining soil chemical properties. It affects also the vegetation and land use. Among the different land use types the statistically significant difference was found mainly in organic carbon content, which is the main determinant of sorption capacity. Less favourable properties were found on arable land, where the low nutrient content was observed, too. It gives evidence of a depletion of the soil by farming.

Czech republic and Romania have a more in common then expected. Important moments in the history of both countries happened almost at the same time. The countries are not key markets to each other. Over that mutual relations are very promising. The biggest potential is hidden in the investment possiblilities. Romanian market is getting to be important as a destination for czech goods. All of commercial activities are incerasing in longterm, that was interupted by the worldwide economic recesion. As soon as the crisis disappear the czech-romanian trade returns to be increasing again. The paradox is that the grow could be caused by economic recession which caused its acute decrease in 2009. The necessary diversification of entrepreneurial activities would help to the relations with countries whose mutual trade is not so important, e. g. Czech trade with Romania.

Subject of the thesis is "The expansion of the company Partners to the Romanian market." It analyses each step of this financial advisory firm that it took while preparing the expansion abroad. The thesis consists of four chapters: the first summarises the theory concerning the expansion abroad and the composition of the entrepreneurial plan of expansion. The second chapter analyses the romanian market. It includes both macro- and micro-analysis specializing on the sector of financial services. The analyses PEST follows. The third chapter states basic information about the company Partners For Life Planning, including economic results and the composition of product portfolio. Last chapter looks at each practical step that the company had to deal with while getting ready for the expansion: choice of legal form, budget and the composition of entrepreneurial plan. The thesis is suppose to serve as both theoretical and practical guide to the expansion of a Czech company to an eastern European market.

First Czech villages were founded in the region of Banat, Romania, in the first half of the 19th century. The original impetus had come from the administration who intended to populate the mountainous regions of the then military border. To this day a none too numerous community of Czechs surrounded by other nations have kept their original Czech traditions, speak exclusively Czech, and proudly profess their roots. In the course of the 20th century these Czech villages were hit by three waves of re-emigration which resulted in a portion of the locals relocating to their ancestral country. The last wave of re-emigration began in 1989, following the reopening of the borders and the simplification of the whole process of relocation, and it essentially continues to this day. Young people in particular come to the Czech Republic hoping to find here a better job, higher wages and better quality of life, which goes hand in hand with it. These expectations are often exaggerated and unrealistic, though. The first part of this thesis presents a theoretical framework of the whole work, and a historical overview of the Czech community and the individual waves of re-emigration which affected it. Attention will also be paid to the continuous interest in this community on the part of the Czech authorities and...

The diploma thesis deals with traditional crafts and other sources of livelihood, which are part of the Romany culture. Some professions disappeared decades ago, but others are still surviving today. After introducing the historical and social context, this work will be devoted to the individual crafts. These include coppersmiths, cast pot makers, ironsmiths, tinsmiths, silversmiths, bricklayers, woodcarvers, goldsmiths, weavers and sievers. The aim will be to describe what the craftsmen were doing and what their typical products were. In some cases, thesis will describe the manufacturing processes and materials used. The following chapters will focus on music-related (fiddler) or magic-related professions, and other crafts that provided the main source of livelihood for the Roma. The diploma thesis will be supplemented by excerpts from the narratives of the Romanian Roma, whose original wording, as well as the quotes used, are attached in the appendix. There are also photographs of products made by Roma.

Práce popisuje a porovnává přístupy vybraných nových členských států Evropské unie (Česká republika, Slovenská republika, Bulharsko, Rumunsko) v oblasti čerpání fondů EU na životní prostředí, upozorňuje na odlišnosti, zdůrazňuje opakující se chyby a jak je možné se jich vyvarovat. Práce dále popisuje praktické problémy, které se mohou vyskytnout při přípravě strategických dokumentů, jednání s Evropskou komisí, se žadateli, vyhodnocování žádostí a realizaci projektů. Dále upozorňuje na příležitosti podnikatelských subjektů v ČR v oblasti ochrany životního prostředí a načrtává rovněž možný vývoj čerpání evropských dotací v nejbližších letech.

This diploma thesis engages in evaluation of business plan in tourism. Describes system of tourism at first of all, then institutional support at the level of the Czech Republic a European Union too. It shows the way, how found company in tourism and what legal condition must be done for it. The evaluation within economical analyse was done in economic environment and was analysed the competitors and their market supply. Thesis takes into account the risks and preferences of demand. The costumers´ preferences were found out of the survey. The business plan, which is based on the economical analysis, then shows the concrete plan for Romania, like subject of the business of tourism agency.

Current Cultural Situation of Transylvanian Saxons in Romania PhDr. Tomáš Drs Abstract The thesis deals with the current situation of the Transylvanian Saxons in Romania. Based on multiple field visits, it describes and analyzes the problems related to reconstructing the ethnic identity of the community, noting the minority's transnational situation and exploring the generational relations, the minority's position in the ethnically different environment or its political and revitalization activities. The thesis also attemps to reconstruct the actual historical development, looks into how memory is socially conditioned memory and lays out biographies of individual characters. Methodologically, the thesis draws upon the tradition of ethnographic research, working with theoretical concepts of ethnicity (Eriksen, Anderson), transnationalism (Werbner, Szaló) or memory studies (Halbwachs, Assmann, Nora). The aim of the thesis is to introduce the Transylvanian Saxons and other groups commonly referred to as Romanian Germans in the Czech environment. It lays out the history of Transylvanian Saxons, describes their negotiations with the state and the framing of their minority identity. Also, it seeks to answer whether the end of the numerically smaller ethnic minority of Transylvanian Saxons is inevitable and how...