This study claims that there has been realized an obvious transformation in the way in which the Cyprus question is perceived and handled in Turkey, both in official state policy and popular opinion, during 2000s. It is aimed in this study to depict this transformation with its different dimensions and analyze this transformation with a historical perspective in terms of the actors and dynamics involved. The social and political dynamics which brought about such a transformation are investigated and the positions and attitudes of certain social actors, with special reference to big capital and its representative T&Uuml / SiAD, are disclosed within the scope of this study. It is maintained in this study that in order to understand and analyze the transformation in the Cyprus policy of Turkey and the public opinion, it is necessary to relate this process with general political atmosphere of the country as well as the hegemonic visions/projects/opinions of the period. In this case, it is actually impossible to understand and analyze the transformation of the official policy and public opinion on Cyprus separate from the EU membership project specifically in 2000s. This study analyzes this transformation as a dimension of a general process that is the construction of EU membership objective as a hegemonic project. Antonio Gramsci&rsquo / s theory of hegemony and Bob Jessop&rsquo / s conceptualization of hegemonic project have been utilized in this analysis.