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Modern Web or ¿Eternal-Beta¿ applications necessitate a flexible and easy-to-use data management platform that allows the evolutionary development of databases and applications. The classical approach of relational database systems following strictly the ACID properties has to be extended by an extensible and easy-to-use persistency layer with specialized DB features. Using the underlying concept of Software as a Service (SaaS) also enables an economic advantage based on the ¿economy of the scale¿, where application and system environments only need to be provided once but can be used by thousands of users. Within this tutorial, we are looking at the current state-of-the-art from different perspectives. We outline foundations and techniques to build database services based on the SaaS-paradigm. We discuss requirements from a programming perspective, show different dimensions in the context of consistency and reliability, and also describe different non-functional properties under the umbrella of Service-Level agreements (SLA).