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Charakteristika přepravy balíkových zásilek v oblasti vnitrostátního styku. Byly osloveny vybrané logistické firmy s přesně specifikovanými požadavky zákazníka, požadavky byly zaslány e-mailem a odpovědi na zasláné otázky byly následně zpracovány do tabulky a vyhodnoceny. Cílem práce byla charakteristika jednotlivých logistických společností a vyhodnocení jejich nabídky k zaslané poptávce.

This master thesis focuses on proving the relevance and importance of body image in marketing. In theoretical part the thesis initially outlines basic marketing knowledge with special concentration on marketing research and segmentation. Next, sources of data and methodology used in the analytical part are described. In the analytical part itself the thesis firstly proves the relevance of body image as a segmentation variable on a few examples. First variable used for segmentation is the natural colour of hair, next variable used is the approach to own appearance and the last variable used is value orientation in context with body image. Finally this master thesis describes qualitative research on the topic influence of marketing on social perception of body image, that was carried out by the author.

The main goal of this thesis is to test the possibility of forward and backward segmentation on the single-family housing market, to reveal, describe and develop a profile of segments and to suggest marketing recommendations. Data from primary research is encoded in MS Excel and processed in the statistical analysis program SPSS Statistics 19 for Windows. The output of the thesis reveals three forward segments and three backward segments of the market. Based on certain specifics shown by each of the monitored segments, I suggested numerous marketing recommendations.

This work describes design and implementation of a tool for creating photomontages. The tool is based on methods of semi-automatic image segmentation. Work outlines problems of segmentation of image data and benefits of interaction with the user. It analyzes different approaches to interactive image segmentation, explains their principles and shows their positive and negative aspects. It also presents advantages and disadvantages of currently used photo-editing applications. Proposes application for creating photomontages which consists of two steps: Extraction of an object from picture and insertion of it into another picture. The first step uses the method of semi-automatic segmentation GrabCut based on the graph theory. The work also includes comparison between application and other applications in which it is possible to create a photomontage, and application tests done by users.

Diplomová práce ?Marketingová strategie Renaultu: výzvy střednědobého plánu? si klade za cíl analyzovat marketingovou strategii společnosti Renault. Práce nejdříve popisuje společnost Renault jako takovou. Zaměřuje se na historii společnosti, firemní strategii a aktuální střednědobé cíle. Následující část popisuje přístup firmy Renault k výzkumu trhu. Zde je popsán jak kontinuální, tak jednorázový výzkum. Poté práce detailně rozebírá segmentaci, targeting a positioning. Všechny tři strategické marketingové přístupy jsou analyzovány teoreticky i prakticky, tedy z pohledu firmy Renault.

Analýza konkurenční pozice Jednoty Opava s.d. za pomoci sekundárních dat a nástroje analýzy SWOT. Identifikace tržních výzev a mezer, provedení zákaznického výzkumu trhu za účelem nalezení slabých míst v marketingovém mixu firmu. Segmentace zákaznických skupin. Porovnání s konkurencí.

Diplomová práce analyzuje situaci na českém kosmetickém trhu, definuje hlavní hráče na trhu, jejich strategie, hlavní značky a produkty v jednotlivých kategoriích kosmetiky. Odkrývá potenciální cílové skupiny pro jednotlivé oblasti trhu, které na základě kvalitativního výzkumu dále charakterizuje dle jejich nákupního a spotřebního chování.

Malinová, T. Consumer behavior on the culture market. Diploma thesis. Brno: Mendel University, 2014. This diploma thesis deals with consumer behavior and decision making on the market of cultural performances. The main objective is to determine the factors which affect decision making process of consumers and their will to buy a ticket for performance. Another goal is identification of the relevant segmentation criterion. Five segments were identified. These segments were named as: Young, Relax, Hobby, Active and Profiled. The segments are described and characterized with regard to individual elements of the marketing mix. This thesis also provides recommendations for managers of the cultural institutions in order to improve their services. The thesis includes a case study applied to the music group Hradišťan and the institute Culture Club in Uherské Hradiště. Results mainly come from the primary data obtained via question survey (n = 505).

In linguistics, words are usually considered to be composed of morphemes: units that carry meaning and are not further subdivisible. The task of this thesis is to create an automatic method for segmenting Czech words into morphemes, usable within the network of Czech derivational relations DeriNet. We created two different methods. The first one finds morpheme boundaries by differentiating words against their derivational parents, and transitively against their whole derivational family. It explicitly models morphophonological alternations and finds the best boundaries using maximum likelihood estimation. At worst, the results are slightly worse than the state of the art method Morfessor FlatCat, and they are significantly better in some settings. The second method is a neural network made to jointly predict segmentation and derivational parents, trained using the output of the first method and the derivational pairs from DeriNet. Our hypothesis that such joint training would increase the quality of the segmentation over training purely on the segmentation task seems to hold in some cases, but not in other. The neural model performs worse than the first one, possibly due to being trained on data which already contains some errors, multiplying them.