Sexual abuse causes incalculable damage to the life of the sexually abused person on all levels: emotional, spiritual and physical. God included children in His covenant with mankind. Jesus always gave a special place to children during his time on earth. Current statistics are shocking: One in every four girls and one in every six boys are being sexually abused. Considering that up to 43 children are raped each day in South Africa, it has to be acknowledged that sexual abuse in South Africa is reaching epidemic proportions. The spiritual/religious results of sexual abuse show that pastoral care is essential in the healing process. Traumatised children themselves express the need for this problem to be addressed pastorally. Children acknowledged that the problem of sexual abuse influenced their relationships with God. Every child also expressed a need for spiritual growth and spiritual knowledge. The most effective method of helping seems to be an eclectic approach. On the one hand it is important to take note of contributions from other sciences surrounding play therapy, which could be used effectively in the helping process. On the other hand pastoral guidelines should be fully utilised and adhered to. The solution thus lies in a holistic approach where attention is given to the physical, emotional and spiritual needs of the child. From the empirical data that was collected it is clear that a combination of pastoral care and play therapy is very effective. The uniqueness of this combination centres on the fact that God, the great Healer, works in a restorative and healing fashion in the lives of children through something that comes completely naturally to them, namely play. / Thesis (M.A. (Practical Theology))--North-West University, Potchefstroom Campus, 2006.

Sexual abuse causes incalculable damage to the life of the sexually abused person on all levels: emotional, spiritual and physical. God included children in His covenant with mankind. Jesus always gave a special place to children during his time on earth. Current statistics are shocking: One in every four girls and one in every six boys are being sexually abused. Considering that up to 43 children are raped each day in South Africa, it has to be acknowledged that sexual abuse in South Africa is reaching epidemic proportions. The spiritual/religious results of sexual abuse show that pastoral care is essential in the healing process. Traumatised children themselves express the need for this problem to be addressed pastorally. Children acknowledged that the problem of sexual abuse influenced their relationships with God. Every child also expressed a need for spiritual growth and spiritual knowledge. The most effective method of helping seems to be an eclectic approach. On the one hand it is important to take note of contributions from other sciences surrounding play therapy, which could be used effectively in the helping process. On the other hand pastoral guidelines should be fully utilised and adhered to. The solution thus lies in a holistic approach where attention is given to the physical, emotional and spiritual needs of the child. From the empirical data that was collected it is clear that a combination of pastoral care and play therapy is very effective. The uniqueness of this combination centres on the fact that God, the great Healer, works in a restorative and healing fashion in the lives of children through something that comes completely naturally to them, namely play. / Thesis (M.A. (Practical Theology))--North-West University, Potchefstroom Campus, 2006.

Shockvertising is a set of advertising tactics that sends its message through the breaking of norms, presentation of shocking images, exploiting the audience’s anxieties, and various other ways. It is a quick way to break through the clutter of similar advertisements in today’s oversaturated world of advertising. While shockvertising is a relatively common tactic in the non-profit sector, this thesis focuses on its use in the for-profit sector and the specific pitfalls and benefits it faces in this context. The focus here is on advertisers, as those who are sending the message, rather than on the receivers. This is done to build a sturdy theoretical base for anyone interested in using or studying shock in their advertising.    The core of the study shows factors influencing the conception and subsequent creation of a shocking ad while also connecting it to the effect it has on the audience. Through interviewing professionals in the field and connecting their experience to previous studies, the AMEE model is created to facilitate an easier and safer way of using shock in advertising. This model and its thorough explanation can also be found separately in the appendices.   Many important factors that influence the success and effectiveness of a shocking ad have been discovered, analysed, and presented in this study. The findings show that the most important factors are a relevant and purposeful Source of Shock, alignment with the Brand Image, the understanding of the Receiver, and the Context in which a shocking ad appears.

Bakgrund Digitaliseringen har kommit långt och samhället behöver anpassa sig efter dess utveckling. Idagsläget finns det olika typer av reklam som framhävs på olika sätt. På 1990-talet användes provokativ marknadsföring på ett annat sätt i jämförelse med dagsläget. På sociala medier har det blivit alltmer lättare att sprida information, därav har den provokativ marknadsföringen enstörre effekt. Syfte Syftet med denna studie är att ge en ökad förståelse av unga vuxnas attityd till provocerande marknadsföring på sociala medier. Metod Studien har utförts utifrån en kvalitativ ansats, 15 respondenter har intervjuats uppdelat i 4 gruppintervjuer. Med det insamlade data från intervjuerna samt i det teoretiska materialitet, har en analys kunnat utföras. Resultat Studien visade att många av respondenterna har blivit utsatta för provokativ marknadsföring, attityd gentemot denna typ av marknadsstrategi var mycket varierande. Marknadsföring generellt på sociala medier har respondenterna funnit en irritation, och med de provokativa marknadsföringen resulterade i att respondenterna fann ännu mer irritation. Respondenterna har fått ett förstående till varför små företag väljer att använda denna typ av marknadsföringsstrategi men de stora företagen som använder denna typ av marknadsföring förstår de sig inte på. Slutsats Studien kom fram till att respondenterna ansåg att denna marknadsföringsstrategi kan vara kontroversiell och provocerande beroende på vem det är som ser reklamen. Unga vuxna anser att provokativ marknadsföring är acceptabelt om de inte överskrider dess etiska aspekter. / Background Digitization has come a long way and society needs to adapt to its development. Currently, there are different types of advertising that are highlighted in different ways. In the 1990s, provocative marketing was used in a different way compared to the current situation. On social media, it has become increasingly easier to spread information, hence the provocative marketing has a greater effect. Purpose The aim of this study is to provide an increased understanding of young adult's attitudes towards provocative marketing on social media. Methodology The study has been carried out based on a qualitative approach, 15 respondents have been interviewed divided into 4 group interviews. With the collected data from the interviews as well as in the theoretical materiality, an analysis has been able to be carried out. Results The study showed that many of the respondents have been exposed to provocative marketing, attitudes towards this type of marketing strategy were very variable. Marketing in general on social media has been found irritating by the respondents, and with the provocative marketing resulted in the respondents finding even more irritation. The respondents have gained an understanding of why small companies choose to use this type of marketing strategy, but they do not understand the large companies that use this type of marketing. Conclusion The study concluded that respondents felt that this marketing strategy could be controversial and provocative depending on who is viewing the ad. Young adults consider provocative marketing to be acceptable as long as they do not overstep its ethical aspects.