This Master's Thesis follows up creation of marketing strategy of SLUSNY shop. The author, is actively participating in the leading of the company. The Thesis is based on data received from situation analysis of SLUSNY's microenvironment, macroenvironment and from marketing research. The situation analysis contains several marketing analysis means used in business practice. According to founded data, the author is generating suitable marketing strategy for SLUSNY shop. The goal of the Thesis is to create marketing strategy, which is logically connected to obtained data, is based on competition advantage and can lead company to its goal.

The diploma thesis focuses on creation of marketing plan for specific project, which offers the services of extreme yachting. The main idea of the project called Evelyna Expeditions is to offer the possibility to participate on the expedition of yacht Evelyna on her journey around the world. Yachting is getting more popular among Czech tourists, but some of them desire even bigger adventure and want to exploit the potential of boat to explore places on the earth which are accessible only from the sea. The project is designed especially for these people. Theoretical part of the thesis explains the different stages of marketing plan (situation analysis, marketing objectives, marketing strategy, budget, action plan) and gives recommendations how to work with them. The practical part of the thesis brings more specific characterization of the project Evelyna Expeditions, for which is subsequently developed the specific marketing plan based on the recommendations outlined in the theoretical part.

The aim of the dissertation is to evaluate marketing strategy of the brand Ceresit and its product line STOP Humidity (STOP Vlhkosti). The theoretical part defines fundamental concepts such as marketing and strategy, furthermore, it describes the steps of strategic marketing process. Also, the dissertation introduces Henkel, the brand Ceresit STOP Humidity and its product portfolio. The practical part involves internal and external analysis, however, it primarily focuses on the elements of marketing mix of the brand Ceresit STOP Humidity. As for methodology, particularly field research and content analysis are used throughout the study. Finally, SWOT analysis is employed to summarize key outcomes followed by author's recommendations resulting from the research.

The thesis analyzes marketing communication of Contours fitness by using theoretical background. The aim of the thesis is theoretical description and analysis of communication tools. Based on situational analysis the thesis evaluates the effectivness of communication mix and suggest measures to its optimalization. The outcome of the thesis is theoretical description of communication mix of the company, newly established communication objectives and analysis of communication tools with emphasis on communication effectivness.

The aim of this Master's Thesis is the application of principles of strategic marketing planning for specific business plan. Marketing planning is described in the first part of this thesis based on literature sources. It is followed by a practical part, in which the principles of marketing planning are applied for a specific business plan. Result of this thesis is a comprehensive marketing plan covering all the important areas that are necessary for a start-up company. The market, which the company will enter, is characterized. Based on this information, objectives and strategic plans of the company are set. Segmentation of potential customers is determined and strategic and tactic tools are set. In the final part of this thesis an action plan and budget is drawn up. This thesis demonstrates that the business plan is feasible and the company has the potential to become a successful player in the market.

The main goal of the following diploma thesis is to analyse the marketing and communication strategy of Viola theatre and to suggest its future improvements. The thesis itself contains eight chapters, divided into theoretical and practical parts. First four theoretical chapters are devoted to marketing, marketing mix, situation analysis and marketing and commercial communications and strategies. Following chapters create the practical part of the thesis and contain information about Viola theatre, analysis of its marketing mix, evaluation of recent marketing and communication strategy and interpretation of field research results. Based on these analyses, the last chapter brings suggestions and recommendations for improvements in future marketing and communication strategy of Viola theatre.

This diploma thesis deals with a marketing strategy for the company PRAKAB PRAŽSKÁ KABELOVNA Ltd. and new products -- cables PRAFlaGuard SPF -- pair, PRAFlaGuard SPF -- XN and PRAFlaDur SP. The thesis is divided into three main chapters. The first chapter describes the theory of B2B marketing and shows main differences between B2B and B2C market. The second chapter presents the company PRAKAB PRAŽSKÁ KABELOVNA Ltd. -- history, structure, product portfolio and new cables. The third chapter deals with a marketing strategy and is divided into two subchapters -- Situation analysis and Marketing mix.

The diploma thesis analyses Sportovní a rekreační zařízení města Ostravy, s.r.o. from a marketing perspective. The main goal is to report on the status and trends of marketing activities of the company and suggest possible improvements. The theoretical part defines a general marketing and specifics of marketing in services. In the practical part, the situation analysis evaluated the macro environment and microenvironment and costumer focused marketing research was conducted. Then the status of existing marketing toolkit is analysed. The core of the thesis is to assemble marketing strategy regarding the facts that have been emerged from the situational analysis.

Allt fler organisationer väljer att förbättra och förnya sin verksamhet genom att använda informationssystem. Verksamheter idag har blivit allt mer beroende av IT- stöd i form av system samt webbapplikationer, eftersom det automatiserar och effektiviserar arbetsprocessen. Verksamheter med ett fullt fungerande IT-stöd leder, lyfter och styr företaget framåt i utvecklingen. Nyttan av ett IT system kan mätas då systemet är anskaffat och befinns i en förvaltningssituation. I förvaltningssituationer används IT system vilket kräver att dessa underhålls och omskapas efter verksamhetens utveckling. Studien syftar till att kartlägga alla IT-system och webbapplikationer för Tele2 Butikerna AB samt för varje system identifiera användare, accessroller, funktioner, förvaltningsresurser och förbättringsområden. Detta har utförts genom att skapa en nulägesanalys och en behovsanalys av verksamheten med hjälp av flera olika metoder. I examensarbetet har dokumenterade metoder använts för skapande av nulägesanalys och behovsanalys, vilka har stått i grund för de metoder som behärskar genom uppsatsens gång. Kartläggningen bestod främst av datainsamling via intervjuer med de anställda ute i butikerna samt på huvudkontoret. Slutligen har en rapport överlämnats till Tele2 som motsvarar önskemålen från uppdragsgivaren. / Increasing numbers of organizations are choosing to improve and innovate through the use of information systems. Businesses today have become more dependent on IT support such as systems and web applications as it automates and streamlines the work process. Organizations with a fully functional IT support leads, lifts and controls the company forward in development. The benefits of an IT system can be measured when the system is acquired and placed in a management situation. IT systems are used in management situations which require maintaining and re-engineering for business development. The study aims to identify all IT systems and web applications for Tele2 Butikerna AB and also for each system identify users, access roles, system functions, management recourses and possible improvements. This has been done by creating a situation analysis and a needs analysis of the business with help from different methods. The thesis contains documented methods that has been used for the creation of the situation and needs analysis. These have been the basis during the thesis approach. The survey consists of data collection through interviews with the employees in the stores and at headquarters. Finally, a report has been submitted to Tele2 corresponding to the wishes of the client.

I dagsläget tas enbart hänsyn till variation i geometri. Detta leder till att moduler som levereras inom kort befinner sig längst ner i högen. Projektet handlar om att göra en nulägesbeskrivning och analys för att hitta slöserier samt en studie över hur en lageryta ska formas för att utnyttjas maximalt.  Teori i form av kurslitteraturen i och vetenskapliga artiklar har tillämpats i rapporten. Teorin omfattar lagerstyrning och lagerutformning för ena frågeställningen och lean för den andra frågeställningen. Datainsamlingen har gjort med hjälp av en kvalitativ metod, då personalen har intervjuats. Med hjälp av teorin har förbättringsförslag för företaget tagits fram. Svar på de två olika frågeställningarna har framställts. Företaget har många faktorer som resulterar i en ineffektiv modulhantering och det som påverkar mest är informationsflödet. Företaget uppmuntras till att utnyttja lagerpersonalens kompetens och förbättra informationsflödet. / The report is an analysis of the current situation at the warehouse at the company Vossloh nordic switch systems in Örebro. Vossloh Nordic Switch Systems manufactures prefabricated switches for the railway industry. The switches consist of two to three modules weighing between 6 to 25 tons depending on the type of module. In accordance with the customer contract, Vossloh produces and stores the switches until the customer wants them to be delivered, this leads to the switches spending a long time in the warehouse. Since switches cannot be installed during the colder period out in the field, the company has high and low seasons regarding deliveries of switches. The company has an internal goal to even out the finished goods inventory and believes that free stacking of the switches leads to safety risks. The free stacked modules are in a random order and this leads to many unnecessary lifts, from which the staff collects from the module piles. Due to inadequate information flow, the various factors for the modules are not taken into account. The company has four factors that result in the modules lying here wildly.