Name: Marketing plan of sport's competition Žij pohybem Objectives: The main objective of the diploma thesis is to create a marketing plan of a sports competition Žij pohybem, which will be used as a basic concept upon preparation and realization of the sports competition Žij pohybem, in case of positive acceptance. Methods: A situation analysis is used in the thesis, which evaluates a current statement of the competition, its competitions and customers. Necessary parts of the situation analysis are SWOT and STEP analysis. The SWOT analysis adjudicates strengths and weaknesses, opportunities and threats that can appear during organization and realization of the competition. The STEP analysis determinates the macroeconomic background and covers circumstances, influence and situations that affect the competition. Results: The sports competition Žij pohybem has a stable range of customers, whose number increases regularly. Its competition is limited, which is an opportunity to obtain the biggest part of the market. A weak financial matter appeared as the main weakness, which endanger the whole realization of the competition. Finding sufficient financial resources should become a prior task that will need the biggest attention. Key words: Marketing, marketing mix, communication mix, marketing plan,...

Title of the thesis: Marketing communication of the club TJ Pedro Pérez Chodov toward the fans Objectives: The main objective of the thesis is to determine the current situation of marketing communication of the club Pedro Pérez Chodov toward the fans and point to the proposals, which would lead to its improvement. Methods: Written interview, personal interview, situation analysis, evaluation and interpretation of facts. Results: By using the information obtained from the research, there was found, that the current marketing communication of the club TJ JM Pedro Pérez Chodov is sufficient. Despite the fact, there are still some areas for progress. Therefore there are presented proposals that could lead to an improvement of the current marketing communication toward the fans. Key words: Floorball, TJ JM Pedro Pérez Chodov, fans, marketing communication, situation analysis, personal interview, written interview.

Les frontières terrestres entre le Maroc et l’Algérie, longues d’à peu près 1600 kilomètres, sont fermées depuis 1994.Cette fermeture oblige la population frontalière au respect de la frontière en tant que limite et symbole de la souveraineté étatique, au même titre que le reste de la population des deux pays. Cependant, une observation participative de la région permet de mettre en évidence un genre de vie particulier. En effet, la population frontalière a presque de tout temps entretenu des relations familiales et commerciales soutenues, son vécu est basé sur une forte proximité de part et d’autre de la frontière.De la sorte, la fermeture des frontières n’est pas respectée par cette population, au quotidien. Son unique résultat est l’apparition et l’installation d’une sorte de « déviance routinière » sous forme de trafics des biens et des personnes, acceptée par les différents intervenants (contrebandiers, passeurs, population et contrôleurs des frontières). Seule, la société civile appelle à un retour à la normalité.Il ressort de l’analyse du vécu frontalier que la « déviance » y est une manière de préserver et de répondre aux besoins spécifiques de la population. Autrement dit, les relations commerciales et familiales qui étaient conduites dans la légalité, avant la fermeture des frontières, sont devenues des actions « déviantes ». La « déviance » y est par conséquent une réponse à l’inadéquation de la décision au genre de vie frontalier. / The land borders between Morocco and Algeria, long of about 1600 km, have been closed since 1994.This closure forced the population living on both sides to respect the border as a limit and a symbol of state sovereignty, as well as the rest of the population in the two countries. However, a participatory observation of the region allows noting a particular kind of life. Indeed, the border population has almost always maintained sustained family and business relationship, because of his way’s life, based on a strong proximity to both sides of the border.So, daily, the border closure is not respected by this population. Its unique result is the appearance and the installation of a sort of "routinely deviance" in the form of traffic of goods and people, and accepted by the various stakeholders (smugglers, population and border controllers). Only civil society calls for a return to normality.It appears from the analysis of the border live as "deviance" is a way to preserve and meet the specific needs of the population. In other words, commercial and family relationships that were practiced legally, before the closure of borders, have become "deviant" actions. The "deviance" is therefore a response to the inadequacy of the decision to close the border to the kind of frontier life.

Topic of this thesis is marketing strategy analysis and assessment of toy retail chain Bambule Alltoys, spol. s.r.o. In addition, this paper deals with recommendations, which could strengthen company's position on the market and help it in meeting its strategic objectives. The theoretical part addresses the definition of strategic marketing and characterizes the strategic marketing management process. It also describes the specifics of consumer goods marketing and current trends in the European and Czech toy market. The practical part is focused on situational analysis, and results of marketing research based on analysis of the first and second degree. The results of this part are then used as a basis for recommendations for communications, personnel, product, distribution and pricing policies.

Wenn durch Politiken Familien zur ‚freien Schulwahl‘ einer spezifischen Einzelschule aufgefordert werden und Einzelschulen sich dafür als Optionen anzubieten haben, entstehen schulwahlbezogene Wettbewerbssituationen. Diese sind in einer Vielzahl internationaler Kontexte beobachtbar und gewinnen sowohl im Primar- als auch im Sekundarbereich in Deutschland an Bedeutung. In der vorliegenden Arbeit wurde die schulwahlbezogene Wettbewerbssituation in einem von Armut geprägten Berliner Bezirk nach der zum Schuljahr 2010/11 erfolgten Berliner Schulstrukturreform untersucht und im Kontext einschlägiger deutschsprachiger und internationaler Forschung analysiert. Insgesamt lassen vielfältigen Forschungsergebnisse, die mit dem Phänomen schulwahlbezogener Wettbewerbssituationen in Verbindung zu bringen sind, daran zweifeln, dass die mit einer zunehmenden Wettbewerbsorientierung im Bereich schulischer Bildung verbundenen Hoffnungen auf Qualitätssteigerung und verbesserte Chancengleichheit erfüllt werden. Darauf deuten auch die Ergebnisse des in dieser Arbeit dargestellten ethnographischen Forschungsprojektes hin. Die Arbeit erweitert die bisher in Deutschland nur in sehr geringem Umfang vorliegenden qualitativ arbeitenden Fallstudien zu schulwahlbezogenen Wettbewerbssituationen um eine bisher noch fehlende, die Folgen einer aktuellen Schulstrukturreform in den Blick nehmende Studie. Mit dem in dieser Forschungsarbeit entwickelten Konzept der Passungs-Distanz-Konstruktion liegt der Fokus auf der Sozialität der Schulwahl. Das Konzept dient zur Analyse eines zentralen sozialen Mechanismus, der in der untersuchten schulwahlbezogenen Wettbewerbssituation in Berlin erkennbar ist und Anknüpfungspunkte bietet für weitere lokale Fallstudien und Analysen ähnlicher Schwerpunktsetzung. / When choice policies are used to encourage families to choose a specific school and individual schools have to offer themselves as options for this, school choice related competitive situations arise. These can be observed in a variety of international contexts and are now gaining importance in Germany both in primary and secondary education. This thesis examines the competitive situation of school choice in an underprivileged Berlin district following the 2010/11 Berlin school structure reform and analyses it in the context of relevant German language and international research. All in all, the diverse research results that can be associated with the phenomenon of competitive situations related to school choice raise doubts as to whether the educational policy objectives of improvement in quality and equal opportunities associated with an increased competitive orientation in the field of school education will be fulfilled. This is also indicated by the results of the ethnographic research project, the course and results of which were presented in this paper. This work augments the qualitative case studies on school choice related competitive situations that have so far been available in Germany to only a very limited extent, using the example of a Berlin district, to include a study in the most populous German city that has not previously been carried out and that focuses on the consequences of a current school structure reform. With the concept of the fit-distance construction developed on the basis of this example as a central social mechanism recognisable in the school choice related competitive situation under study, it also offers starting points for further local case studies and analysis of similar focal points.

Today's industries are constantly evolving and the demands according to quality for products and services produced and performed are becoming more and higher. ISO 9001 is a standard that serves as a tool for organizations who wants to effectively control and manage their quality workforce on business different processes. A background to the introduction of a quality managementsystem towards Skärås svets och mekaniska in Västerås are that more and more customers demand this from a company to enable it to obtain an order of production. Efforts to introduce a quality system such as ISO 9001-2008 all begin with to carry out a situationanalysis of the business. Skärås svets och mekaniska currently has no existing quality management system so therefore there is no current directives regarding who is responsible, for a future certification in the business. By structuring a situation analysis of the business. You get a good overview of the business and how it is conducted today. This analysis can be performed in separate ways, but this thesis has chosen to perform it using the process mapping. Process mapping is a powerful tool for an organization, not just as a situation analysis, but as a tool for future efficiencies and improvements. Process mapping has been done in accordance with walk-trough concept where you go through the tasks that are within the business itself and see what the people involved in the making are doing in there tasks. To compile this to the process maps later on. An Analysis of the process and the mapping of them compered to the requirements of ISO 9001-2008. Is explaining where Skärås svets och mekaniska really are today in the work towards a future certification. Against what the standard requires. What do you need to implement in their business or change for a future certification will be possible?. This is one of the main issues reguarding this thesis. The results of this thesis is a comprehensive situation analysis consisting of process maps for Skärås svets och mekaniska, and an analysis of these against the requirements of ISO 9001-2008 standard. That are requiered for a business lika Skärås svets och mekaniska in order to be able to certify against the ISO 9001 Series.

Since English has risen as the dominant language in the world, the demand for English language teachers has grown rapidly especially in the last three decades. Hence, English language teacher education has become an important concern in the Turkish national education system, which has forced the governments to implement a series of reforms. One of these was the Foreign Language Education (FLE) curriculum designed by the Higher Education Council (HEC), forwarded to all FLE departments in Turkish universities to be carried out starting from 1998-99. This curriculum was also used for pre-service English language teacher education in the Department of Foreign Language Education at Middle East Technical University (METU). However, a large scale evaluation study was not conducted on the effectiveness of the program or the competence of its graduates. This study primarily aimed at reaching the FLE graduates from 2002 to 2006 to investigate to what extent they perceive themselves competent as EFL teachers and to what extent they find the FLE program components successful in helping them gain these competencies. Besides, it also intended to reach the employers of FLE graduates to explore how competent these graduates are viewed and how successful METU FLE program is considered in serving its graduates gain teacher competencies. For this aim quantitative and qualitative data were collected through two graduate questionnaires, and graduate and elite employer interviews. The findings of the first graduate questionnaire revealed that the FLE graduates perceived themselves competent in most of HEC&rsquo / s competence areas, while the open-ended questionnaire items and interview data demonstrated a need for improvement for competencies of language knowledge, spoken use of English, classroom management, assessment and instruction. It was also seen in these two types of data that graduates&rsquo / perception of their strengths and weaknesses in HEC&rsquo / s foreign language teacher competencies and their need for developing other competencies depend on the level they teach, the type of school they work at and the length of experience they have. Similarly, some of the employers, according to the institution where they have elite positions, indicated a high level of satisfaction with the FLE graduates&rsquo / competence in language and subject knowledge, inclass and out-of class competencies, while some of them emphasized a need for improvement in competencies of language knowledge and use, and putting theory into practice. In addition, although the program was reported to have a strong and positive role on the development of professional competencies in the teacher candidates, it was also stated that the five components and some courses of the program need revisions in terms of their content, methodology of instruction and assessment. Moreover, the need for communication among the components of the program was also expressed, as the graduates mention unnecessary overlaps among some courses. In the light of these findings, some suggestions are made towards program improvement.

The purpose of the research focuses on the development of a strategy for the management of diversity in secondary schools of the North West Province. The nature of diversity is explained from an ontological point of departure as the multiplicity of things with distinctive characteristics and qualities. A structure analysis of diversity emphasises a balanced perspective in which the interdependence and mutual coherence of all aspects of diversity are acknowledged in all spheres of life. An analysis of the different perspectives concerning multicultural education as an approach to deal with diversity leads to the identification of a limited focus on culture related concerns that fail to account for diversity in totality. Culture related concerns are not regarded as an exclusive constituent of a complex phenomenon like diversity and a more inclusive approach of diversity in education is recommended. A mixed methods research design is chosen for this research to provide a purposeful research framework in which quantitative and qualitative methods are combined to meet the demands of a sophisticated research problem. Findings of the research include inter alia the principles of respect and caring that are in relation to the concept of Ubuntu with a focus on humaneness and the affirmation of unity in diversity. Another finding of relevance is that a diversity strategy involves a clear rationale and policy framework for a process consisting of phases, objectives, action steps and persons involved. It is recommended that a diversity strategy must be tailor-made according to situation-specific needs and the unique manifestation of diversity. The contribution of this research is seen as a clarification of the concept of diversity and the development of a generic strategy for the management of diversity. / Thesis (Ph.D. (Education))--North-West University, Potchefstroom Campus, 2008.

The purpose of the research focuses on the development of a strategy for the management of diversity in secondary schools of the North West Province. The nature of diversity is explained from an ontological point of departure as the multiplicity of things with distinctive characteristics and qualities. A structure analysis of diversity emphasises a balanced perspective in which the interdependence and mutual coherence of all aspects of diversity are acknowledged in all spheres of life. An analysis of the different perspectives concerning multicultural education as an approach to deal with diversity leads to the identification of a limited focus on culture related concerns that fail to account for diversity in totality. Culture related concerns are not regarded as an exclusive constituent of a complex phenomenon like diversity and a more inclusive approach of diversity in education is recommended. A mixed methods research design is chosen for this research to provide a purposeful research framework in which quantitative and qualitative methods are combined to meet the demands of a sophisticated research problem. Findings of the research include inter alia the principles of respect and caring that are in relation to the concept of Ubuntu with a focus on humaneness and the affirmation of unity in diversity. Another finding of relevance is that a diversity strategy involves a clear rationale and policy framework for a process consisting of phases, objectives, action steps and persons involved. It is recommended that a diversity strategy must be tailor-made according to situation-specific needs and the unique manifestation of diversity. The contribution of this research is seen as a clarification of the concept of diversity and the development of a generic strategy for the management of diversity. / Thesis (Ph.D. (Education))--North-West University, Potchefstroom Campus, 2008.

The dissertation work contains the analysis of franchising corporate environment. It is focused especially on Czech Republic and European union countries, history and changes concerning franchisors and franchisants, and a list of the biggest and well-known brands in Czech Republic and Europe. Situation analysis and SWOT analysis is created for chosen hotel. SWOT analysis is the main source for definition of hotel´s strategy. Dissertation work includes a draft of franchising concept including know-how.