Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2004 [first author]; and, (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2004 [second author]. / "In conjunction with the Sloan Fellows Program." / Includes bibliographical references (p. 101-106). / The extreme competition in the automotive industry results in razor-thin profit margins as original equipment manufacturers (OEMs) compete for market share and profits which increase shareholder value. Product differentiation thus becomes a key strategy used by OEMs to attract consumers to their products. The typical product and/or service value proposition for an automotive manufacturer is composed of the following attributes: Quality (segment leading or equivalent); Reliability and Durability (segment leading or equivalent); Price (competitive within segment); Styling (meets or exceeds expectations of targeted segment); Performance (meets or exceeds expectations of targeted segment); and Features and Functions (competitive within targeted segment). To support an OEM's products in the marketplace, effective marketing and advertising strategies should build brand awareness and familiarity which induces consumers, both "loyal" and "avoiders," to traverse the purchasing funnel and eventually purchase. To this end, the concept of "Two-sided Messaging" is used by OEMs as one advertising strategy. The use of"Two-sided Advertising" has been widely studied and debated as to its effectiveness when compared to "One-sided Adverting" strategies. This thesis compares and contrasts the concepts of"Two-sided" and "One-sided" advertising. We discuss advertising strategies used in the automotive industry today, review past OEM (i.e., non-General Motors) Two-sided advertising situations, and review and discuss the current GM "Quality Advertising Campaign," also known as the "Road to Redemption" (R2R) advertising campaign. / by Jeffrey O. Luke [and] Charles M. Vessels. / S.M. / M.B.A.

Massachusetts Institute of Technology, Alfred P. Sloan School of Management. Thesis. 1969. M.S. / Bibliography: leaves 82-83. / Massachusetts Institute of Technology, Alfred P. Sloan School of Management. Thesis. 1969. M.S.

Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 1999. / Includes bibliographical references (leaves 112-114). / The objective of the research is to examine Israeli women in management, and to illuminate the problems that characterize both women on their way to the top and those who have already reached t he top. In order to see whether Israel is different from other countries in this aspect, I present a comparison between women managers worldwide, followed by a survey of the Israeli social infrastructures which deal with working women compared with those in the United States. Four portraits of women executives illustrate characteristic struggles and conflicts in the career life of Israeli women. Regarding the comparison between Israeli and North American career women, in addition to a great deal of similarity I also find differences which result from both institutional and ideological attitudes concerning family roles. Finally, the research explores the explanations for lack of women in top management positions and offers recommendations. / by Hagit Yerushalmi. / M.B.A.

Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 1999. / Includes bibliographical references. / From its start in the early 1900's, the communications business has been a regulated industry with little or no competition. The economic incentives to deploy new technological innovations were often overshadowed by the regulatory environment and a lack of competitive pressures. The 1982 divestiture of AT&T successfully created competition in the long distance market, however the local access market continued to operate as regulated monopoly. As the primary access point between users and the telecommunications network, the local access providers have extracted significant value from the telecommunications market. The Telecommunications Act of 1996 (T A96) was designed to open up the local access market to competition. The incumbent suppliers were required to enable competition by making their assets available to competitors. At the same time, Internet data transport was becoming the dominant telecommunications revenue source and new technologies that offered high-speed Internet access were becoming available. This thesis demonstrates that the three types of competitors defined by TA96 have evolved different strategies for maximizing the value that they can capture from the telecommunications market. By applying a case study for Cable Modems and Digital Subscriber Line (DSL) modems, it is shown that the economic incentives to deploy new technologies are not necessarily aligned with the needs of the telecommunications consumer. / by Bruce R. Wolfeld. / S.M.M.O.T.

Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 1987. / Bibliography: leaves 180-188. / by Deborah Jane Dougherty. / Ph.D.

Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1987. / Bibliography: leaves 77-81. / by Robert A. Ellis. / M.S.

Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2019 / Cataloged from PDF version of thesis. / Includes bibliographical references (pages 21-25). / A range of U.S. organizations such as workforce intermediaries, community colleges, and early college high schools have attempted to connect schools and employers to give young people the combination of academic, social, and technical skills, credentials, and work experience needed to launch them into careers in high-growth, high-demand fields. While these organizations have successfully connected the supply side and demand side of the labor market in particular regions, they have had difficulty building statewide labor market systems that support worker training and employment. In this 20-month field study, I examined the successful building of statewide labor market systems in four U.S. states in the context of a specific programmatic idea-the implementation of career pathways spanning from high schools to colleges to employers. I found that state-movement coalitions can effectively scale labor market systems statewide by using three kinds of tactics: organizing tactics (building statewide governance structures and modifying governance processes over time), cultural tactics (providing new frames and building social accountability), and political process tactics (creating new policies and piloting and broadening the set of stakeholders over time). / by Jenna Myers. / S.M. in Management Research / S.M.inManagementResearch Massachusetts Institute of Technology, Sloan School of Management

Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1987. / Bibliography: leaves 135-139. / by Glenn E. Nedwin. / M.S.

Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1987. / Title as it appeared in M.I.T. Graduate List, June 1987: New product development in the service sector. / Bibliography: leaves 97-98. / by Richard B. Anderson. / M.S.

Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1987. / Bibliography: leaf 71. / by Kum-Yew Lai. / M.S.