The thesis deals with the design of the contemporary theatre building in the context of the city centre of regional character. The project presents a typologically extensive theatre operation in architectural form which, despite the importance of the building, does not by its scale disturb the spatial arrangement and context of the selected locality. The present Slovácko Theatre currently has two scenes in two different buildings that were not originally built as theatre buildings. The design of the new building is supposed to replace the provisional structures. My design of the new Slovácko Theatre building has the ambition to represent a distinctive theatre of modern operation, corresponding to the importance and capacity of the town of Uherské Hradiště. After extensive preparation and study of theatre architecture in the Czech Republic, with the application of spatial analyses and theatre typology, it was the location near the city centre that I evaluated as the most suitable for the construction of the new Slovácko Theatre.

Main topic of Diploma thesis is to deal with the design of a new building of the Slovácké divadlo in Uherské Hradiště. The project unites the current difficult service of the theater into one objet and moves it next to the historic prison building and the Palace of Justice. The project also proposes a new traffic solution - including the modification of the existing bus station and the surrounding area of the theater building.

Diplomová práce se zabývá historií, současností a budoucím potenciálem zámku Veselí nad Moravou v Jihomoravském kraji. V úvodní kapitole se věnuji obecným vědomostem o památkové péči a vývoji památkové péče na jižní Moravě. V dalších částech práce popisuji zámek od jeho vzniku až do současnosti. Uvádím zde také projekty rekonstrukce zámku na čtyřhvězdičkový hotel, které se budou v budoucnosti realizovat. Zámek jako čtyřhvězdičkový hotel může vytvořit potenciál pro cestovní ruch a zvýšit návštěvnost Jihomoravského kraje. Rekonstrukce zámku je ovšem nákladnou investicí, proto v poslední části shrnuji možné zdroje financování, které by vlastník zámku mohl využít.

Diplomová práce se vztahuje k etnografické oblasti Slovácko. Jejím cílem je zjistit, zda kulturní specifika této oblasti (se zaměřením na tradiční lidovou kulturu) mohou skutečně být zdrojem regionálního rozvoje. Obsahuje vymezení území Slovácka z různých hledisek a také přibližuje jeho nejvýznamnější kulturní potenciál. Práce dále vysvětluje dosažitelnost regionálního rozvoje území prostřednictvím rozvoje cestovního ruchu, kde vychází ze statistických dat a marketingových šetření nabídky a poptávky cestovního ruchu. Zabývá se také problematikou realizace projektů spolufinancovaných z fondů EU na území Slovácka, které vedou k zachování kulturních specifik, ke zvýšení atraktivnosti území a jeho následnému rozvoji.

The subject of this diploma thesis is the location and design of a theater building in the body of a regional center - the town of Uherské Hradiště. The existing theater building is housed in a rented Sokolovna (sport-cultural building) on Tyršovo Square. There is also a small stage in a house on Mariánské náměstí. The capacity of the auditorium of the large scene is 370 spectators, corresponding to the needs of the city and the region. However the size of the stage is completely inadequate, the height of the flytower, the absence of back and side stages, Also, the workshops and warehouses are currently located away from the theater. The project addresses the current unfavorable situation of the theater, which is, in the long-term, interest to the city of Uherské Hradiště itself.

The goal of this musical anthropology qualitative research, mainly based on the field work, is to describe, analyze and interpret the process of construction of local identity of an alternative bands in Moravian Slovácko. The subject of this research are mainly two music bands from Slovácko - PSCrew and 12:PIET. PSCrew band represents hip-hop style and 12:PIET ranks among punk style bands. The musical production of these bands is defined (using an emic term) as an alternative folklore. With a use of theoretical concepts of stereotype and partially also retro and revival, I tried to demonstrate how these alternative musicians with an emphasis to their authenticity by the means of their musical spheres (so called soundscapes) pursue their notion of what is considered to be related to Slovácko and how the negotiation of their local identity is involved. For that the locally defined stereotypes are often used. These are typically recontextualized by its adaptation into the form that reflects the postmodern period.

This Thesis discusses the mapping and documentation of the folklore of Moravian Slovakia and traditional folk culture in collections of the Museum of Czech Literature. The collections of this culture government organization have never been researched from this point of view before. The thesis findings reveal that a great number of archives oriented on folkloric rich ethnographic region of Moravian Slovakia have been found in the collections of the Museum of Czech Literature, specifically in the three following departments of the museum: Literary Archive, Art Collections, and Library. The vast majority of the found materials come from the 19th century and first half of the 20th century. The archives are composed of a wide range of materials, such as manuscripts, typescripts, photography, cuttings, printings, drawings, lithography, graphics, sculptures, paintings, publications, periodicals, bibliophile books. The found materials belong to the traditional folk culture, as far as high art and culture. The outcome of this study is a proposal for the exhibition project Slovácko! which is intended to illustrate possible ways how to propagate and present the explored artifacts and archive materials from the collections. Drafts of financial sources, staffing, concept of the exhibition and graphic solution of some promotional designs are included in the proposal.

The thesis aims to determine the influence on the development and preservation of traditional folk culture which had the inscription of two cultural assets, The Ride of kings and The Slovácko verbuňk, on the Representative List of the Intangible Cultural Heritage of Humanity by UNESCO in the region of Slovácko. In general the thesis also introduces applicable regulations of UNESCO in the field of intangible cultural heritage and their application in the Czech Republic. In more detail, the thesis devotes to the process of inscription of both cultural assets on the Representative List of UNESCO, particularly to the safeguarding measures and obligations arising from it for the Czech Republic. In conclusion the thesis explains how these safeguarding measures are met, and analyzes the impact of the entry to the UNESCO for assets themselves and their recipients and for general public.

The main urban concept is the establishment and completion of a pair of self-standing buildings - the Moravian Museum and the Hvězda Cultural Center. The design of a theater building arises in the vicinity of the cultural area, where the functions complement and support them. Using a height rope, a height dominant is created, located in the city center view. Theater becomes a town-building element. The already adjoining entrance to Kina Hvězda is located in the plot, and its design creates a dialogue and common space between the constructions in front of a space that is adequate to the meaning of the building, but does not limit the function of the park. From the communication on the northern side of the parcel is designed a new object, which deflects and creates peace around the building.

The subject of this diploma thesis is the location and design of a theater building in the body of a regional center - the town of Uherské Hradiště. The existing theater building is housed in a rented Sokolovna (sport-cultural building) on Tyršovo Square. There is also a small stage in a house on Mariánské náměstí. The capacity of the auditorium of the large scene is 370 spectators, corresponding to the needs of the city and the region. However the size of the stage is completely inadequate, the height of the flytower, the absence of back and side stages, Also, the workshops and warehouses are currently located away from the theater. The project addresses the current unfavorable situation of the theater, which is, in the long-term, interest to the city of Uherské Hradiště itself. My intention is to create an open-air theater complex outside the building - a city living room - following the building of a former prison. Object visible from the main road, clearly recognizable, welcoming visitors. Theater composed of three masses created not only for actors, but primarily for its visitors. The object works with the motif of the way through it (possibly around a tranquil pedestrian zone, for example, by shopping, walking, but it provides the opportunity not to be primarily on the way but also on the target.) The current form of the place is unacceptable to the city.