The diploma thesis FFA 2016 looks at ways of communicating the Faculty of Fine Arts BUT. It offers a theoretical proposal of how to present the school to the public and also aims to initiate a discussion between the school management and its teaching staff. I’ve additionally implemented a part of the proposal in cooperation with the faculty. The thesis balances between study, analysis, implementation and opinion. It includes specific applications in form of events, visual identity suggestions, marketing and means of advertising.

199 7. ABSTRAKT The goal: The goal of this work was to clarify the ways the social work is presented and how the forum for physically afflicted persons is created on the web portal "Lidemezilidmi", run by a company "Dobre misto", z.s. Additional intent was to show the specifics of mental illnesses and problems, connected with these illnesses, with which the clients (patients) contact this web portal most frequently. Methodology: based on the questionnaire, distributed by the company "Dobre misto", z.s., with the support from the Norwegian Fonds in connection with a project "Information Activity", the intent is to reform the psychiatric care. Results: all together, 130 valid replies were returned. Conclusion: the lives of people with disabilities, caused by illness, injury, or a genetic disposition, have one thing in common - with the mental health come social complications, problems at work, troubles in relationships, etc. However, the stories of individuals with mental and social problems vary widely. Mental illness, unlike physical disability, is not apparent at first glance, although it often causes problems to the affected person. Psychiatric patients are still discriminated against in the health and social care system, and are viewed by the public with suspicion and concern. The mission of the...

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