Corridas são praticadas há milênios. Nos últimos 30 anos reuniram milhões de praticantes nas ruas do mundo todo. Como outras atividades físicas, passou por transformações ao longo da história. Estas mudanças estão diretamente ligadas a questões da sociedade. A sociedade contemporânea tem duas características principais, a questão da identidade e a globalização. Estes pontos influenciam a visão de corpo, a compreensão de saúde, definem as relações pessoais, o papel das mulheres, os vínculos locais, a incorporação da tecnologia e o empreendedorismo. A Corrida Internacional de São Silvestre incorpora todas as características da sociedade formada nos últimos 30 anos. É um exemplo da ligação entre a corrida de rua e a sociedade. A corrida de rua é um fenômeno sociocultural contemporâneo. / People has being running for thousand years. In the last 30 years distance running put toghether million people in streets all around the world. As other physical activities, distance running has gone through changes along History. These changes relate directally to social issues. Contemporary society has two major characteristics, identity and globalization. These points relate on how eaach one sees the human body, health comprehension, personal relationship, women role, the urban ties, uses of technology and entrepreneurship. São Silvestre International Road Race bring togheter all characteristics of society in the last 30 years. It is an example of relation between running and society. Road races are a contemporary phenomenon.

Bakalauro darbe nagrinėjama kūno kultūros ir sporto tyrimų gausi užsienio ir lietuvių literatūra, pristatomi sporto, kaip socialinio-kultūrinio reiškinio, istoriografijoje rezultatai, nagrinėjami istorikų, filosofų, žurnalistų, sporto darbuotojų, trenerių įvairaus pobūdžio darbai apie Lietuvos sportą kaip socialinį-kultūrinį reiškinį,jo svarbą asmens, visuomenės ir valstybės raidai. Tyrimo problema charakterizuojama klausimais: Kokie sporto, kaip sociakultūrinio reiškinio aspektai, išryškinami lietuvių istoriografijoje? Kokia jų atspindėjimo specifika? Kokie skirtumai ir panašumai dominuoja tarp užsienio ir lietuvių mokslinės literatūros? Tyrimo tikslas - išanalizuoti ir apibendrinti pagrindinius sporto, kaip socialinio-kultūrinio reiškinio, aspektus lietuvių istoriografijoje ir išaiškinti silpniausias tyrinėtojų veiklos puses, į kurias turėtų būti kreipiamos jų pastangos, taip pat nustatyti jų panašumus ir skirtumus su užsienio mokslininkų tyrimais. Tyrimo objektas - sporto kaip sociokultūrinio reiškinio istoriografija. Istoriografinė analizė parodė, kad užsienio mokslininkų tyrimų arealas pasirinkta tema yra kur kas platesnis ir išsamesnis. Pagal moksliškumo lygmenį visus iki šiol Lietuvoje atliktus tyrimus galima skirstyti į tris pagrindines grupes: darbai, analizuojantys teorinius sporto, kaip socialinio-kultūrinio reiškinio, aspektus, sporto istorijos publikacijos, istorikų ir kitų sričių mokslininkų darbuose, populiari mokslinė literatūra apie kūno kultūrą ir sportą... [toliau žr. visą tekstą] / In the undergraduate work physical culture and sport research objects are analysed, the results of sport as sociocultural phenomenon in historiography are presented, various works about Lithuanian sport as sociocultural phenomenon of historians, philosophers, sport workers, trainers are analysed from the aspect of importance of sport in personal, social and state development. The problem of the research is characterized by the question: What aspects of sport as sociocultural phenomenon are emphasized in Lithuanian historiography, what is particularity of its reflection? What are the differences and similarities among the dominant foreign and Lithuanian scientific literature? The aim of the research is to analyse and summarise the main aspects of sport as sociocultural phenomenon in Lithuanian historiography and also to identify their similarities and differences in research with foreign scientists. The object is the survey of sport as sociocultural phenomenon in historiography. The historical analysis showed that the range of foreign scientific research on a topic are much broader and more detailed. By scientific level all the researches done to this moment in Lithuania can be divided into the three groups: works in which sport as sociocultural phenomenon is analysed in theoretical aspect, sport history publications, works of historians and scientists from other spheres on this topic, popular scientific literature on physical culture and sport. The problematic of researches... [to full text]

Corridas são praticadas há milênios. Nos últimos 30 anos reuniram milhões de praticantes nas ruas do mundo todo. Como outras atividades físicas, passou por transformações ao longo da história. Estas mudanças estão diretamente ligadas a questões da sociedade. A sociedade contemporânea tem duas características principais, a questão da identidade e a globalização. Estes pontos influenciam a visão de corpo, a compreensão de saúde, definem as relações pessoais, o papel das mulheres, os vínculos locais, a incorporação da tecnologia e o empreendedorismo. A Corrida Internacional de São Silvestre incorpora todas as características da sociedade formada nos últimos 30 anos. É um exemplo da ligação entre a corrida de rua e a sociedade. A corrida de rua é um fenômeno sociocultural contemporâneo. / People has being running for thousand years. In the last 30 years distance running put toghether million people in streets all around the world. As other physical activities, distance running has gone through changes along History. These changes relate directally to social issues. Contemporary society has two major characteristics, identity and globalization. These points relate on how eaach one sees the human body, health comprehension, personal relationship, women role, the urban ties, uses of technology and entrepreneurship. São Silvestre International Road Race bring togheter all characteristics of society in the last 30 years. It is an example of relation between running and society. Road races are a contemporary phenomenon.

The master thesis focuses on the topic of the media construction "toy as a product" in the television commercials. The main reasons for choosing this topic is mapping of means of media construction of a toy in television commercials, defining semantic structures which the toy is situated in and identify concrete meanings that are usually linked to the toy in commercials. The field of investigation interest was defined in the theoretical part and was situated into a narrower connection in the context of this work. Both the role of a toy in society and its interpretation within culture, ideology and advertisement are defined. We work on the findings in the theoretical part where we identify dominant semantic frameworks which the toy is put into, based on the cultural-semiotic analysis of the contents of television commercials. We also try to discover whether the "toy as a product" in commercials is represented as a socially integrating means. Further we survey whether the television commercials represent "toy as a product" as a pro-family means and what communicative strategies the commercials mostly use for that. All these findings help us to reveal this problematic of media construction "toy as a product" and its socio-cultural dimension.