The thesis is devoted to an evaluation of social and economic benefit, which is produced by major international sport event. Particular costs and benefits of the alpine skiing World Cup competitions held in Czech Republic are described and evaluated, using standard tools of investment project evaluation. Applied procedure arises from CBA (cost benefit analysis) methodology. All important effects of the analysed sport event are expressed as an amount in the form of money. Based on the values of selected indicators is then pronounced a concluding verdict, if the project is acceptable or not.