M.A. / The book of Ecclesiastes forms part of the wisdom genre, of Hebrew literature. It is a notoriously difficult book to interpret. The author, Qoheleth, displays an ideology and theology which is at variance with the rest of the Old Testament, namely protest wisdom. Finding the part Qoheleth plays, within the scope of the wisdom tradition, has troubled interpreters for years. This study, brings Socio-Rhetorics to bear on this problem. Rhetorical theory is used to try and bring about an understanding of how Qoheleth fits into the wisdom tradition. This study tries to show that Qoheleth dialogues with that wisdom tradition in order to develop his own argument. In particular, it shows that he quotes the book of Proverbs. How, Qoheleth, quotes Proverbs, and what he does with those texts, is illustrated in selected textual studies from Ecclesiastes. It was found that Qoheleth sharply criticise especially the simplistic over-evaluation of wisdom within traditional thought.

Made available in DSpace on 2016-04-28T19:33:48Z (GMT). No. of bitstreams: 1 Karlene do Socorro da Rocha Campos.pdf: 10725568 bytes, checksum: 10f11e3686df42cbc9257674a1e09cfb (MD5) Previous issue date: 2014-06-03 / This research is inserted in the fields of Linguistics and Distance Education, specifically of Online Education. It comprises the study of digital genre homepage on subjects of the graduation course Mathematics Teaching Education - Distance Mode offered by the Pontifical Catholic University of São Paulo (PUC-SP). We are based mainly on sociorhetorical conception of textual genre, in which genre is conceived as a pragmatic entity. In relation to this entity, the notions of purpose, context and action are interlinked. From this perspective, to produce a genre, users aim to achieve a certain purpose, and the success of the action that the genre conveys depends on the language choices appropriate to the communicative situation. Our hypothesis is that knowledge of the sociorhetorical organization of homepage genre helps the instructional designer in the development of educational activities that promote a positive interaction between participants of online distance learning courses and pedagogical contents, and consequently promote their involvement in the teaching and learning process. In order to test it, we examined this organization in homepages of courses offered in the 2nd half of 2012, considering the twodimensional analysis of genre model (ASKEHAVE; NIELSEN, 2004), that is founded on the sociorhetorical analysis proposed by Swales (1990), and that consider in the reading and navigating modes of digital genres, communicative purposes; functional units (rhetorical movements and links); and rhetorical strategies employed to achieve the communicative purpose. Primarily, we are based on studies of genre as social action (MILLER, 2009, 2009a [1984], 2009b [1992]; BAZERMAN, 2006 [1997]; 2009a [2004], 2009b [1994]; SWALES, 1990; BHATIA, 1993), as well as on studies of digital text genre (MARCUSCHI, 2010 [2004]; ASKEHAVE; NIELSEN, 2004) and hypertext (LEMKE, 2002; FINNEMANN, 1999). This thesis is a case study based on observation and description of a phenomenon in a specific context (MARTINS, 2008 [2006]; YIN, 1984; 2005 [2003]; TRIVIÑOS, 1987). The results obtained show that the knowledge of sociorhetorical organization of homepage genre provides an organization of pedagogical contents more oriented to interests and needs of users. Consequently, this knowledge contributes to the student engagement with the educational process / Esta pesquisa insere-se nos campos da Linguística e da Educação a Distância, mais especificamente da Educação Online, e consiste no estudo do gênero textual digital homepage em disciplinas do curso Matemática Licenciatura Modalidade a distância, oferecido pela Pontifícia Universidade Católica de São Paulo (PUC-SP). Embasamo-nos, principalmente, na concepção sociorretórica de gênero textual, em que o gênero é concebido como uma entidade pragmática, na qual se entrelaçam as noções de propósito, contexto e ação. Nessa ótica, ao produzirem um gênero, os usuários visam a atingir um determinado propósito, e o sucesso da ação que o gênero veicula depende das escolhas linguísticas adequadas à situação comunicativa. Nossa hipótese é que o conhecimento da organização sociorretórica do gênero homepage auxilia o designer instrucional a promover uma interação positiva dos participantes de cursos online a distância com o conteúdo pedagógico e, consequentemente, a promover o seu envolvimento com o processo de ensino e aprendizagem. Para testá-la, examinamos essa organização nas homepages de disciplinas oferecidas no 2º semestre de 2012, na perspectiva do modelo de análise bidimensional de gêneros (ASKEHAVE; NIELSEN, 2004), que parte da análise sociorretórica proposta por Swales (1990) e considera, nos modos de leitura e navegação dos gêneros digitais, os propósitos comunicativos; as unidades funcionais que os caracterizam (movimentos retóricos e links); as estratégias retóricas empregadas para o alcance dos propósitos comunicativos. Pautamo-nos, principalmente, em estudos de gênero como ação social (MILLER, 2009, 2009a [1984], 2009b [1992]; BAZERMAN, 2006 [1997]; 2009a [2004]; 2009b [1994]; SWALES, 1990; BHATIA, 1993); de gênero textual digital (MARCUSCHI, 2010 [2004]; ASKEHAVE; NIELSEN, 2004) e de hipertexto (LEMKE, 2002; FINNEMANN, 1999). O presente trabalho é um estudo de caso, fundado na observação e descrição de um fenômeno em contexto específico (MARTINS, 2008 [2006]; YIN, 1984; 2005 [2003]; TRIVIÑOS, 1987). Os resultados obtidos demonstram que conhecer a organização sociorretórica do gênero homepage propicia a organização de conteúdo pedagógico mais voltada aos interesses e às necessidades dos usuários. Por conseguinte, contribui para o envolvimento do aluno com o processo educacional