The main aim of this work is to analyze the impact of corporate culture on customer satisfaction and propose recommendations for change. In the first part of the thesis is the theory of corporate culture and customer satisfaction. In the practical part, I conducted a questionnaire survey using questionnaires VSM 1994 and 2013 and TBSD. With this questionnaire survey I defined the cultural dimension of employees in company. The same survey was carried out among customers. I conducted survey focused on customer satisfaction with the services of the company. Following these questionnaires were suggested possible changes and improvements that a company can take to improve its corporate culture.

The thesis whose title is "Quality management in chosen company" focused on selected company processes in terms of management and quality assurance. The aim of this thesis was the analysis of the process of quality management in the engineering company TIRAD, s. r. o. located in the Vysočina region. According to the findings of deficiencies in this company were provided suggestions and recommendations to improve these processes. The quality management system and all terms connected with this field were thoroughly described in the theoretical part of this thesis. All information about the quality management was taken from the Czech and English literature. In this part were also used reliable internet sources. The content of the practical part was the analysis of the current quality management system in a chosen company. In the thesis was at first characterized the company and then were also analyzed processes of the quality management system. For the analysis of these processes were used the qualitative methods. Based on the analysis of the quality management system in TIRAD´s company were discovered several flaws.

Thesis on the topic Satisfaction of health and social workers with financial rewards deals with the the subjective perception of satisfaction with the possibilities of financial compensation. The aim of of this paper is to describe the health and social care services by extension the South Bohemian Region and to map out the possibilities funding these services and not least theoretically identify the main motivational factors at work and care for employees. For processing the research part of the thesis was used quantitative research strategy, data capture been performed via interviewing methods, through a standardized questionnaire Job Satisfaction Survey, which was translated into the Czech language as a Průzkum spokojenosti se zaměstnáním M. Fraňkem. The research showed that both professions are dissatisfied with their financial rewards, but the overall rate of job satisfaction was in the range of ambivalence.

The main subject of the thesis is to determine customer satisfaction with the Kia Motors Czech company cars. In the theoretical part of the thesis is explained the issues of the situational analysis, which is primary used to profit from information, needed for the correct application of the decision-making process of the company's senior management. Part of the situational analysis is market research, which includes the area of market segmentation and the definition of the concepts of targeting and positioning. The situational analysis is in the theoretical part of the work mainly focused on the analysis of the customers, where is defined loyalty and customer satisfaction, customer expectations, fidelity and designed ways of long-term care for the customers of the company. The practical part of the thesis is focused on the monitoring of customer satisfaction and customer loyalty in the selected company. Part of the work is to select the appropriate system for the measurement of results, which is applied to the selected company. By using a half structured questionnaire is collected data to identify customers, their preferences and requirements for the product, and the evaluation carried out the strengths and weaknesses of the product according to the opinion of the customers of the company. Using the comparison of internal company data and research is carried out a survey of current situation on the market. The conclusion is made a summary of the results achieved and making recommendations for the improvement of the marketing activities of the company and for the streamlining of the company's communication with the customers.

This diploma thesis studies potential coherence between customer satisfaction and economic results of retail chains. The thesis consists of theoretical and practical parts. In the theoretical part important terms connected with satisfaction, customers, trade and retail are defined. In the practical part can be found questionnaire research results and revenues of each retail chain. Questionnaires which were focused on customer satisfaction are evaluated by pivot tables and the results are displayed in graphs. The thesis disposes of retail chains revenues from years 2012, 2013 and 2014. The main aim of this diploma thesis is to find out if there is a possible coherence between customer satisfaction and revenues of concrete retail chains. This possible coherence is investigated by correlative coefficient. Based on the results of this thesis suggestions for improvement of concrete retail chains are made.

The effort of every company is to lead its employees to good working results, which can be achieved in several ways. One of them is the correct motivation, which affects the behavior of people and helps them to achieve set goals. Various forms of motivation are used for efficient management of individuals and work teams. Using the appropriate method of motivation can be used to increase work performance of employees and thus improve results throughout the company. The first part of diploma thesis is based on study of professional literature and summarizes theoretical knowledge of motivation. This section explains the basic concepts of motivation, motivation theory, and other factors related to motivation in the work environment. The second part summarizes results of a survey of employees supplemented by interviews with members of leadership of selected companies. The aim of this part was to determine the level of employee motivation and satisfaction in the workplace. The research results may be used by management of monitored companies as a starting point for improvement of existing motivational resources or for introduction of additional incentive programs, which would increase the efficiency of individual employees and the entire workforce.

This diploma thesis deals with factors of job satisfaction of employees of the state company XY. The thesis is divided into two parts, the first of which summarizes the theoretical background and the basic approaches to the described topic. The second part is empirical and it is aimed at motivating employees in the aforementioned organization, particularly at the remote workplace Blansko. The media in recent years created a bad image of the company, which is mostly related to the treatment of employees. It was therefore examined whether this external situation has a negative impact on job satisfaction and motivation of employees. The default method was a questionnaire survey, whose results were plotted and selected questions were then analyzed by analysis of qualitative character. If there were established a correlation between the studied characteristics there were also determined its power by coefficient of association. At the end of each analysis there were included interpretations of findings that were used to design optimization measures.

The aim of this thesis is to characterize the current situation of the company Znovín Znojmo Inc. in the area of distribution and to propose any improvement in this area based on the survey and mystery shopping. The theoretical part defines the service and service quality. The following is the characteristic of the chosen company. The practical part contains macro environment, characteristic of the market in which the company operates and characteristic of the customers and the competitors. The practical part continues with the characteristic of the company from the view of marketing mix with the emphasis on the distribution. In the second half of the practical part is evaluation of the survey and the mystery shopping. The ending of the thesis is based on found weaknesses in the distribution of the company, such as a behavior of the dealer to the customer, and proposing of the possible solutions.

The thesis dealt with the quality of railway stations in the Czech Republic. It was focused mainly on the evaluation of the services offerings. The main objective of the thesis was to explore the potential of railway station within the scope of the trade development and tourism. For this purpose, the railway station in the city of Tábor was chosen. The thesis contains a mapping of the given place, comparing with the foreign railway stations and a marketing research carried out among train passengers travelling with the Czech Railway company. Based on the above mentioned data, the proposals were made with the goal to improve the range of trade and tourism services offerings and so to help better perception of the Tábor railway station in the eyes of the passengers.

The aim of my thesis was evaluating the motivation of workers in a selected organisation and proposing changes leading to improving the management of this area. For being able to analyse these issues, I chose the organisation Hervis Sports and Fashions, Ltd. In the theoretical part information on the chosen topic is gained. In the practical part I have first specialised in the organisation itself, its profile followed by the evaluation of the present state of the organisation Hervis. Furthermore, I analysed in detail all benefits offered by the organisation. In order to gain information I chose an interview with a manager and a questionnaire enquiry. The main aim of this enquiry was to gain information on employees. I focused on the contentment of employees in terms of stimulation and motivation. Subsequently on searching for causes of dissatisfaction, on the perception of the motivation programme of the organisation or the general personal policy of the organisation. In the conclusion of the practical part there is the summary of the gained information and possible measures ( proposals), which could contribute to making the processes of motivation and stimulation within the organisation more effective.