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Diplomová práce se zaměřuje na makroekonomickou a mikroekonomickou analýzu trhu práce v IT sektoru. Mikroanalytická část práce se věnuje analýze motivace a spokojenosti ve firmě Devoteam, s.r.o. Výsledkem práce je doporučení pro personální politiku společnosti (na základě zjištěných informací z makro a mikroanalýzy trhu).

The aim of this thesis is to demonstrate usage of statistic methods to better identify customer loyalty and satisfaction. The main purpose is to understand customer behavior and to find key factors which can influence customer satisfaction with the company related. The thesis is divided into 3 chapters. The first two chapters represent the theoretical part. The first chapter is focused on marketing research. There the reader can find the main research approaches, the selection of the sample of customers, the structure of question blanks, the way of collecting data and several methods used in praxis. The following chapter consists of necessary statistic methods -- correlation analysis, regression analysis, factor analysis and structural equation models. Practical part is represented by the key last chapter. In the begging the description of survey sampling and basic information about selected set can be found. The data collected are further analyzed using not very common method Walker which offers one very interesting and efficient way how to evaluate information about customers. Introduction and presentation of the method Walker is not only the core but also the main aim of the work.

The subject of this diploma thesis is motivation and stimulation of employees. The theoretical part consists of some basic definitions, motivation theories and concrete ways how to motivate employees. In the practical part these theoretical knowledge are applied to a concrete firm. In the company a research is realized in order to get to know the level of employees` motivation and their work satisfaction. In consequence suggestions are formulated in order to improve main drawbacks.

Many companies nowadays apply themselves to company trainings and consulting. It is a very profitable field for enetrprise and that is also why there is such a huge competition. Because the product is services, which are intouchable, impossible to test, it is more about good marketing.Communication with customer and continual contact with him is essential. In the thesis there was realised and assignemet of the marketing communication of the Image Lab s.r.o. company. From the results it is clear, that it is necesarry to monitor customers satisfaction and to find out their needs and wishes.

Analysis of motivation and satisfaction of employees of the restaurant McDonald's.

The subject of this thesis is the work satisfaction and the problemactics of work motivation of the employees in the XY hotel. The goal of this thesis is to provide an overall view on the problematics of work satisfaction, to carry out the survey in the hotel, to process the gained data and propose regulations that could improve the current situation.

The thesis deals with two factors that influence ability of a company to achieve competitive advantage thanks to its employees. These factors are satisfaction, that influences ability of a company to attract and retain good employees and motivation, that is prerequisite for their high performance. After introduction of main theories of work motivation and factors, that influence employee satisfaction, the theoretical knowledge is used on example of specific Czech production company.