Magister Artium (Sport, Recreation and Exercise Science) - MA(SRES) / The law of attraction, which is referred to as a pseudo-science by most scientists, focuses on the ability of athletes to reach deep within their soul/ energy sources to re-align their thoughts and feelings in order to achieve their desired outcomes or goals. This study explores whether kickboxers within the African continent are using the phenomenon of the law of attraction in order to enhance their kickboxing performances. In context of law of attraction, kickboxers attract achievements or experiences that they focus on into their life’s, weather these are positive or negative. This means that if they stay focused on the good and positive things in their lives, they will automatically attract good and positive things into their lives. Being part of the cosmic Universe, we are, in our smallest form, nothing but energy with magnetic abilities, hence, we have the ability to attract things or push things away. This belief can contribute to the fulfilment of the desires of kickboxers and can ultimately enhance their sport performances. A qualitative methodology was followed to explore the use of the law of attraction by kickboxers within the sport of kickboxing to achieve optimal results. The population of this study was chosen from kickboxers in countries within the continent of Africa where kickboxing is practiced. These participants were elite athletes (international competitors). A semi-structured interview guide (questionnaire) was used to interview selected kickboxers. Data was recorded and analysed in order to verify the use of the phenomenon of the law of attraction. It was found that most of the participants were unaware that they were utilizing elements of law of attraction and that some elements are intertwined with various sport psychological tools being utilised for sport enhancement. Findings further indicated that the thought process of the participating kickboxers was occupied by various desires or goals that needed to be achieved. The kickboxers found it difficult to prioritize or to streamline their thoughts and this created a situation where energy flowed in the wrong direction. Their feelings in terms of what they thought, what they wanted to achieve and what they could achieve must be in sync. This did not come out strongly because the kickboxers concentrated on their own physical capabilities and kickboxing skills and, at the same time, felt very stressful prior to a kickboxing contest. It was recommended that the phenomenon of law of attraction should be explored more extensively in relation to its application in kickboxing and moreover in sport. It is further recommended that the study be repeated exploring the perspectives of the coaches in the application of law of extraction in their coaching techniques. This study concludes that the law of attraction is not used to its fullest extent in the practice of kickboxing even though some elements were already used by kickboxers.