No description available.

This diploma thesis evaluates the current situation in the financing of sport from public and private sources in Slovakia and Czech Republic. Part of this work is research at the level of sports federations through quantitative research together with qualitative research. Research is focused on evaluate current situation of sport financing. The problems are related to insufficient funding from private sources mainly from sponsorship are obvious from results. Following these results, work contains recommendations for sports federations and sports clubs on funding opportunities.

Práce se zabývá aktuální marketingovou záležitostí sponzoringu sportu na konkrétním případě Českého olympijského týmu. Cílem této práce je na základě zrealizovaného výběrového šetření po ukončení olympijských her v Turíně 2006 zhodnotit efektivnost komunikace partnerů Českého olympijského týmu a kvantifikovat míru znalosti jejich partnerů v cílové skupině. Zároveň byly v práci pro porovnání využity výsledky předchozích výzkumů, které zpracovala profesionální agentura.

No description available.

Diploma thesis describes sports marketing in general and the analysis of PIM races and spectator's expectations and satisfaction. It includes analysis of university student segment marketing potential as well.

This master's thesis analyzes the sports and ski resort Špičák. It examines not only the economic factors of the resort, but also describes its history, marketing activities and evaluates the SWOT and financial analysis. At the end there is a comparison with selected competitive resorts using a variety of tools such as Ski Cost Index or special categorization of ski resorts. The aim was primarily to evaluate the complex as a stand-alone unit and to make a comparison with its closest competitors.

Title: Sports activities for people with mental disabilities Purpose: Give information about the sport of individuals with mental retardation at the sports club level and its personal and materiál provision. Methods of research: Quantitative analysis was used for this thesis. To attain the purpose of research were used non-standard questionnaire . This non-standard questionnaire obtained 23 questions to determine personal and professional provisions at sports clubs associated with the Czech Associaton of Mentalyy Disabled Athletes and also actions where these individual clubs are participating. Results: Based on the research we were able to determine that 63% representatives associated with the Czech Association of Mentally Disabled Athletes have pedagogical education. 73 % of their activity is voluntary, often without any compensation. Material, space and personal conditions are acceptable at club level but possibilities for improvement are in all spheres. Keywords: mental retardation, school physical education, sports, personal and financial provisions of sport

Title: Evaluation of the most frequent injuries in competition of league MOL and the 2nd league in women handbal in Czech republic. Objectives: The main objective in this work is evaluation of the most frequent injuries in women handball players, who play in season 2017/2018 the highest competition in Czech Republic - league MOL and the 3rd highest competition in Czech Republic - the 2nd league in women handball. The next objective is find out, if the teams have in their training unit the regenerative and compensatory practise, also there is physiotherapist in team or no. Methods: As the method for data pooling, I choose the form of a non-standardized questionnaire. The questionnaire was send between all women handball players in both competition, which are written in objective. Overall is analysed 112 questionnaires. Results: From the results, we can see, that for the most common injuries belongs to ankle. Overall 56,3 % suffered the injury of ankle, then injury of hands (50,9 %) and knees (46,4 %). Smaller group of injuries belongs to the of face, head, shoulders and elbows. Wings and lineplayers has the most common injuries of ankle, on the other hand the middle lineplayers, backs and goalkeepers has the most common injuries of hands and knees. Keywords: handball, regeneration and compensation...

Title: Sport popularity among the high-school students in Hradec Králové. Goals: The main goal of the Thesis is to determine an extent and a measure of sport and dynamic activities among students from chosen high-schools in Hradec Králové and to surfy a popularity of individual sports among those students. Methodology: The quantitative method wasused in this Thesis. Mainly the questionnaires. These were assembled direct for the surfy purposes and was given to the students of chosen high-schools in Hradec Králové. Results: It has been uncovered that 76% of high-school students in Hradec Králové do sport in their free time. Students do sport mainly because of thein health. Parents are the ones who have a great impact on their children doing sport. The most favourite sport of girl is modern dance, The most favourtie sport of boys is football. Klíčová slova: sport, adolescence, free time, motivation

Title: Popularity of floorball among elementary pupils and high school students in Czech Republic. Objectives: The main aim of this thesis is determite popularity of floorball among elementary pupils and high school students. Secondary aims include an overview awareness of public about floorball and transcribe evolution of this sport in Czech republic. Methods: It was use the method of quantitative marketing research. The electronic polling was used for acquaring primary data. The work also includes an analysis of secondary data using linear regression. Results: It was found through research current situation floorball at Czech school children. Data are for better orientation in tables and graphs and then data are commented. Overall we can say that floorball is popular among students and floorball is included into the lessons of physical education. A large number of young athletes involved in school competitions of they are registrad player of floorball. The bigges impact comes from the elementary schoool. Keywords: floorball, students, popularity of sport