NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Management lázní / Management spa

Špaček, Martin January 2008 (has links)
This thesis deals with analysis of internal and external spa environment which is used for definition of business strategies. These strategies should be implemented by company for increase its ability to compete. The thesis also describes potentialities and benefits of using e-marketing.

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