The diploma thesis Sport rioting and its media coverage examines the way in which specified Czech media inform about rioting linked to sport events, in this case football mathches. The theoretical part of the thesis maps the history of sport fans, sociological and psychological background of football rioting as well as approaches to dealing with it. Likewise, it features theoretical points on the problematics of reality representation. The chosen cases and analysed media are presented in brief profiles. These are followed by the analytical part of the thesis, which employs qualitative content analysis of the specified media texts. The analysis examines content of the media outputs in the period of one week after the cases occurred. The goal of this thesis is to evaluate which language means the media used, how it framed the events and whether they resorted to tabloidization while reporting on them. Keywords Media coverage, rioting, sport, fans, stereotyping, framing

This diploma thesis focuses on matters of stereotyping of documentary portraits depicting pop music icons. The theoretical part of the thesis deals with issues such as stereotyping as part of media representation of reality, and the definition of term "celebrity" and its specifics in the context of music industry. The term "documentary portrait" is also grasped theoretically. The practical part of the thesis introduces the documentary films which were examined. The methodology of the research and its design are described as well. The final part of the thesis consists of a research report, which includes results acquired by a qualitative survey on the basis of a grounded theory method.

This thesis deals with twins in a socio-cultural perspective and the main aim is to explain, how stereotyping of twins influences the perception of twin identity in twins. The theoretical and empirical work includes a theoretical part explaining the key terms and concepts (eg. twins, history of twin studies, social perception and stereotyping of twins) and an empirical part based on a qualitative research survey, supplemented by knowledge from the theoretical part. The empirical study introduces the methodological process of the research survey and the resulting results, which comes from the analysis of interviews by ten respondents. Key words: twins, twinship, stereotyping, social perception, identity, identification

This Ph.D. thesis deals with the musical phenomenon Balkan music in Prague. The so- called Balkan music (in the sense of Shelemay's 2006 soundscape) is considered to be the result of social negotiating (counterpoint) between the agents, i.e., the Czech musicians and audience, and also those (musicians and audience) who originally come from the Balkan countries. Using the tools of ethnographic research, the thesis explores the nature of this relationship. Specifically, I focus on the very creation of the concept Balkan music in the Czech scene and the role the Balkan migration plays in its formation. It turns out that the very imagination of the 'Balkans' plays a key role in defining the phenomenon, and the form of music itself is the result of the imaginations of (an imaginary) milieu (i.e., stereotypes) that is perceived as culturally distant (Todorova 2009).

This Ph.D. thesis deals with the musical phenomenon Balkan music in Prague. The so- called Balkan music (in the sense of Shelemay's 2006 soundscape) is considered to be the result of social negotiating (counterpoint) between the agents, i.e., the Czech musicians and audience, and also those (musicians and audience) who originally come from the Balkan countries. Using the tools of ethnographic research, the thesis explores the nature of this relationship. Specifically, I focus on the very creation of the concept Balkan music in the Czech scene and the role the Balkan migration plays in its formation. It turns out that the very imagination of the 'Balkans' plays a key role in defining the phenomenon, and the form of music itself is the result of the imaginations of (an imaginary) milieu (i.e., stereotypes) that is perceived as culturally distant (Todorova 2009).

Commercial communications is often accused of stereotyping when picturing women in commercials. To certain extent women expect and ask for "better and easier world" when it comes to advertising. In many cases however women tend to feel simplified. Both from advertising theory and practice insight is crucial for advertising to resonate with its target audience. If the communication is built on well-chosen insight the consumer gets a feeling that the brand understands him better. The main task of this work is thus to give insight into the mind of women as consumers and to find out how women perceive themselves in commercial communication. Two levels, theoretical and practical, are distinguished within this task that were later transformed into specific goals. Foreign literature gives evidence that insight is actually important part of both advertising theory and practice. No literature maps the attitude of practitioners in advertising in the Czech republic. Therefore the first goal is to map the role and understanding of insight in the Czech republic. To research this topic 12 in-depth interviews with advertisers and practitioners from communication and research agencies were executed. The in-depth interviews confirm the importance of insight also in the Czech republic. Second specific goal of the thesis is to map what kind of advertising Czech women consider as insightful. For the research purposes the insightfulness of communication is transformed into self-identification with media and commercial content. In the first part of this research respondents were asked to come up with content that evokes a feeling of understanding and self-identification. The research also verifies two hypotheses. H1: Stereotypes in advertising bother women. H2: Insights created in foreign countries can be applied in the Czech market. 200 women were interviewed through online questionnaire. As a stimuli television commercials with chosen parameters were used. It was found out that the self-identification with media content came through the identification with the main heroine, identification with realistic situations and through humour. The first hypothesis is not confirmed by the research. Women were not really bothered by stereotypes in advertising according to the research. The second hypothesis is not confirmed either. Foreign insights cannot be automatically used in the Czech market. There are national and cultural differences that need to be taken into account. The thesis is divided into 7 chapters including the introduction and the summary. The benefit of this work on the theoretical level is seen in mapping the topic in its complexity. The practical contribution is seen in how the work assesses insights, its creation but also expectations of the subjects in the market.

The diploma thesis "How active seniors cope with stereotyping" presents the view of active senior citizens on the issue of ageism in Czech society. Research based on analysis of semi-structured interviews shows that active seniors do not consider inequality as a major problem, mainly because of their life optimism, which helps them overcome the stereotypes. Another important strategy the respondents - active seniors - apply is building/keeping a distance between themselves and the rest of the senior population, upon which they look the same way as the rest of Czech society does. The idea that they themselves do not match the prejudices, but the other seniors do, reinforces the stereotypical view of older people and also presents the active seniors as exceptional. The veneration of an active lifestyle in old age does not seem to be a direct effect of active aging trend, as all respondents had been very active throughout their whole life. Although active seniors present themselves as open to society, they prefer to spend their free time with other (active) people of their own age. Despite the rhetoric of assertiveness they are often passive, when confronted with discrimination, and try to sidestep an anticipated unpleasant situation.

The diploma thesis Stereotypes of representation of the Protectorate period in Contemporary Film Creation focuses on the examination of stereotypical depictions of fictional worlds determined by a historical model in film production thematically situated in the period of the Protectorate of Bohemia and Moravia. The subject of the research is mainly gender stereotypes of fictional characters and stereotyping of the fictional environment on the example of costumes, masks, period props, musical accompaniment and other elements of narration. The theoretical framework of the work is based primarily on the findings presented in the Introduction to the Semantics of Fictional Worlds by Bohumil Fořt and by Narrative Ways in Czech Literature by Lubomír Doležel. The knowledge of stereotyping theory is drawn from Nick Lacey's Image and Representation: Key Concepts in Media Studies and Pierre Sorlin's Europian Cinemas, Europian Societies 1939-1990. To obtain the necessary information about filmmaking, the publications of Radomír D. Kokeš, The Analysis of Film and David Bordwell and Kristin Thompson, The Art of Film: An Introduction to the Study of Form and Style, were used. The research sample on which this tendency is presented is the Czech war drama Operation Silver A, which depicts the everyday reality of...

The master thesis is focusing on the representation of suicides and self-mutilation in American production movies and television in the year 1999-2019. The thesis aims to find out, how are these phenomena shown and with whom popular culture connects them. The theoretical part is dealing with social and media construction of reality, stereotype, stigmatization, and clearing the concepts and definitions of phenomena. For better understanding this part also includes a short presentation of socially deviant behavior since examined phenomena are part of it. The analysis was made based on qualitative content analysis and completed with short quantitative analysis for sociodemographic comparison with available real data. The sample contains 23 motion pictures as are films and series. Based on them and with processes of grounded theory the coding was done, typology was made and pointed out findings with whom American production connects these phenomena and how they represent them in popular culture. Those findings are important for their relations to media construction of reality as non-experts can perceive the way it is represented for their own.

The Trends in Czech TV Travel Series Between the Years 2010-2020 diploma thesis outlines the typology and main trends in travel series that premiered on Czech public broadcast television channels between 2010 and 2020. The aim of this thesis is to introduce categories of Czech TV travel series and describe how the viewer is addressed. In the theoretical section, the terms such as TV travel journalism and the issue of celebritization and celebrification are defined. By introducing the concept of the Tourist Gaze, the problematic aspects of TV travel series are defined, be it the stereotypization of a displayed environment or the commercialization of its content. Following the methodology section, the thematical classification of Czech TV travel series is presented. In turn, the main part of the thesis focuses on establishing five typological categories of the travel series. After analysing several randomly selected episodes of the programmes, the thesis then sums up the most important peculiarities of Czech public broadcast production of travel series between the years 2010-2020 and identifies the most crucial development trends within the genre.