Magistro darbo objektas – Šv. Kristoforo kamerinio orkestro klubo marketingo komunikacijos strategija. Darbo tikslas – parengti marketingo komunikacijos strategiją, jos pagrindiniu elementu pasirenkant lojalumo programą. Darbo uždaviniai: išanalizuoti marketingo komunikacijos elementus teoriniu aspektu; atskleisti lojalumo programų sampratą, išskirti jų funkcijas, išanalizuoti lojalumo programų kultūros produktams taikymo galimybes šiandieninės rinkos sąlygomis; atlikti ekspertų interviu, siekiant išsiaiškinti, ar marketingo komunikacijos strategijos taikomos kultūros paslaugų rinkoje bei išsiaiškinti ekspertų požiūrį dėl lojalumo programų; atlikti Šv. Kristoforo kamerinio orkestro klubo renginių lankytojų nuomonės tyrimą ir nustatyti, ar lankytojai lojalūs tam tikram renginio organizatoriui ir sužinoti jų nuomonę apie lojalumo programų reikalingumą; nustatyti, kokie kanalai ir priemonės Šv. Kristoforo kamerinio orkestro klubo koncertų lankytojams yra priimtiniausi ir patogiausi informacijai gauti; atsižvelgiant į vartotojų nuomonės tyrimą, sukurti marketingo komunikacijos strategiją, kurios pagrindas būtų lojalumo programa. Išanalizavus mokslinę literatūrą paaiškėjo, kad marketingo komunikacija – tai tinkamas informacijos pateikimas tikslinei auditorijai apie organizacijos siūlomus produktus bei paslaugas. Marketingo komunikacijos elementai skatina prekių ar paslaugų pardavimus, didina įmonės ar produkto žinomumą, padeda palaikyti dvipusę komunikaciją tarp įstaigos ir jos... [toliau žr. visą tekstą] / Loyalty programme in a marketing of culture: development of St.Christopher chamber orchestra's Club communication strategy (summary) Agnė Vadlūgaitė In this work were investigated possibilities of effective culture marketing in a quickly changing market part having adverse economical conditions and was prepared a strategy marketing communication of a culture organization with an integrated loyalty programme. The marketing communication strategy that would be supported by the loyalty programme is not used in Lithuania’s market of culture services. The subject of the work is the marketing communication strategy of St. Christopher chamber orchestra’s club. Considering the subject of the work, the purpose is to prepare the marketing communication strategy based on the loyalty programme. Due to properly and comprehensively achievement of the purpose these tasks are raised: • To analyze elements of marketing communication, functions of loyalty programmes, practice possibilities of loyalty programmes for culture products in theoretical aspect; • To fulfill and analyze experts’ interview and the research of events visitors opinion and learn of marketing communication strategies’ practice in the market of culture services as well as find out the view of respondents about loyalty programmes; • According to the research of consumers opinion, to create the marketing communication strategy based on the loyalty programme. These methods are used in the work: analysis, assessment, comparison... [to full text]

Darbe, laikantis prielaidos, jog Irano pasiryžimas tęsti branduolinę programą ir agresyvi valdančiųjų retorika yra tikslingos, nuosekliai vykdomos strategijos dalis, buvo užsibrėžtas tikslas išsiaiškinti, kokio pobūdžio yra Irano strategija: puolamojo ar gynybinio tipo, kas padėtų atsakyti į klausimą, ar Islamo Respublika kelia potencialią grėsmę kitoms šalims (darbe akcentuojant JAV ir Izraelį) ar ne. Irano motyvai vykdyti gynybos ar puolimo strategijas yra, atitinkamai, saugumo siekis bei ambicijų įgyvendinimo siekis. Tiek vienas, tiek kitas motyvas turi tvirtą pagrindimą Irano kontekste bei atitinka dabrtinius Irano veiksmus bei valdančiųjų retoriką. Irane kilusios visuomeninės bei institucinės įtampos yra didelė grėsmė valstybės integralumui, tad Irano branduolinę programą bei agresyvią valdančiųjų retoriką yra logiška sieti su aršios visuomenės mobilizacijos forma. Vis dėlto preziumuojant, kad Irans vykdo gynybos ar puolimo strategiją nukreiptą į išorę, mobilizacija tampa tik taktiniu žingsniu strateginio tikslo link. Iranas yra itin ambicinga šalis. Be to, JAV pajėgoms, esant nepajėgioms stabilizuoti Irako ir Afganistano, Irano galimybės įgyvendinti šias ambicijas vis stiprėja. Vis dėlto, nors Iraną galima būtų įvardyti kaip revizionistinio elgesio tipo valstybę, kurios intersai yra susiję su plėtra ir dominavimu - didelės išorinės grėsmės režimo išlikimui verčia Iraną prioretizuoti saugumo siekį. Tad tikėtina, kad Iranas vykdys gynybinio tipo strategiją, ką, iš esmės... [toliau žr. visą tekstą] / Since Islamic Revolution in 1979 relations between Iran and international community are tensed. Though current situation, which could be described as impasse, has emerged just in the 2002, when the scope of Iran’s nuclear capabilities was first made public by the Iranian opposition group. Still the 2005 could be considered as a date, when Iran‘s and international communities relations gained current structure. In the 2005 new president M.Ahmedi-Nejad has been elected and nuclear works were resumed. Whereupon Iran is demonstrating determinacy to continue its nuclear enrichment and officials who are involved in decision making process are using aggressive rhetoric in account to U.S. an Israel. Though mentioned rhetoric is directed towards U.S. and Israel, other interrelated countries have arrogated these signals to themselves. And they were understood completely different: from assessment that their meaning is coincident with Iran’s peaceful purpose declaration to judgement that they are direct menace towards Western world. Consequently the assessment of Iran’s behaviour and intentions became complicated and that happened for several reasons: first, Iran’s rhetoric is controversial – averment that nuclear programme is peaceful logically don’t merge with declared willingness to destroy opponents. Second, rhetoric and behaviour don’t match - peaceful programme doesn’t go with a concealment of nuclear activities. Third, political assessment still rest upon realism postulates that... [to full text]

<p>Beginning with the theoretical survey of social, economic, ecological and institutional<br />relevancy of rural development, the work explores vital potentials, priorities and<br />challenges of rural development, together with basic reasons for contrivance of the<br />model of rural development in the Republic of Serbia and the countries of the Western<br />Balkans in the conditions of Euro integrations. After the insight into the related<br />literature, the necessity of solving problems of rural development as integrated and<br />compatible with specificity of particular region in contemporary conditions is<br />emphasized, since no generally accepted universal model of sustainable rural<br />development exists, but depends on rural developmental potentials and social and<br />economic surroundings. Although the policy of sustainable rural development of<br />European Union is not perfect per se, it still provides the best and strongest support to<br />social and territorial cohesion of rural regions and is significant primarily as a reference<br />base for the outline of further strategy and policy of rural development of the Republic<br />of Serbia and the countries of the Western Balkans from the viewpoint of their more<br />effective endogenic development and EU integration. The countries of the Western<br />Balkans have suitable preconditions for successful application of the concept of integral<br />rural development; however, there are numerous limitations in the development of these<br />regions in the process of European integrations. These countries are faced with<br />significant structural changes in the economic, organizational and management<br />structure in terms of new EU rural policy. Therefore, all countries conduct reforms<br />aimed at harmonization and strengthening connections with major priorities of EU rural<br />development; hence a suitable model of rural development is still being shaped in<br />practice. The ultimate effect of these changes is related to strengthening of local<br />entrepreneuring and organizational activities and initiatives, the network of local<br />organizations of civic society and local action groups in the function of improvement of<br />competitive abilities of rural economy. Defining clear and realizable strategic aims and<br />priorities, as well as their implementation will be of decisive importance for<br />contrivance of the model of rural development in the Republic of Serbia and other<br />countries of the Western Balkans in the future. Significant unsolved issued were<br />identified together with the courses of regulatory reforms of development of rural<br />regions in these countries.<br />Intersectoral and interregional connection, decentralization and strengthening the role<br />of local factors in the creation and realization of strategies in policy, model and practice<br />of rural development have a strong effect on more efficient activation of localresources, increase of attractiveness for investment in rural regions and more rational</p><p>utilization of finance for the development of rural communities. Demographic<br />revitalization of rural regions, promotion of rural economy and entrepreneurial<br />stimulation of the programs of development of small and medium enterprises, as well as<br />environmental protection and facilitation are of vital significance</p>

SUMMARY The final work of postgraduate studies, 97 pages, 25 pictures, 5 tables, 48 references, 4 appendices in Lithuanian language. Key words: local development strategy, the process of strategy arrangement, consultation of strategy arrangement, local action groups, consultation methods. The subject of investigation is consultation of local development strategy arrangement. The aim of investigation is to research the process of local development strategy consultation and prepare recommendations for consultation of local development strategy arrangement groups. The tasks: 1. To analyze the general theoretical regularities of strategy arrangement. 2. To identify peculiarities of local development strategy arrangement. 3. To establish the problems that mostly confront the organizers and consultants of strategies. 4. To prepare the model of consultation of local development strategy arrangement groups. The subject of investigation is consultation process of local development strategy. Investigation period – 2001-2006. The methods of investigation. To solve scientific problems were chosen methods of analysis of scientific literature, systemic research method; qualitative inquest methods: arrangement of local development strategy groups and their consultants’ telephonic inquest (Cati), arrangement of local development strategy groups and their consultants’ questionnaire, systematizing of primary and secondary sources of information, analysis and synthesis, comparing methods... [to full text]

Narkotikų kontrolės ir narkomanijos prevencijos politiką įgyvendina narkotikų kontrolės departamentas, Vyriausybė tobulina teisinę bazę narkotikų prevencijos srityje, vykdomos visuomenės sveikatos priežiūros reformos kryptys, kuriomis siekiama daugiau dėmesio skirti sveikatos išsaugojimui, rizikos veiksnių poveikio sumažinimui. Prevencijos priemonės mokyklose glaudžiai siejasi su vaikų sveikos gyvensenos ugdymu – viena pagrindinių mokyklos sveikatos priežiūros specialistų veiklos krypčių. Per pastaruosius metus atlikta nemažai narkotikų paplitimo tarp mokinių tyrimų, vertinta ir prevencinės darbo grupės veikla. Nuo 2002 m. kasmet atliekamos mokyklose dirbančių slaugytojų veiklos studijos. Tačiau mokyklos sveikatos priežiūros specialisto veiklos tyrimas narkomanijos prevencijos aspektu dar nebuvo atliktas. Šio tyrimo tikslas: įvertinti mokyklos sveikatos priežiūros specialisto vykdomą veiklą narkomanijos prevencijoje. Tyrimas atliktas aštuoniose Lietuvos mokyklose apklausus 240 respondentų: 150 mokinių, 40 mokyklos darbo grupės narių ir 8 mokyklos sveikatos priežiūros specialistų, bei 42 mokyklos sveikatos priežiūros specialistai, dalyvavę Klaipėdos visuomenės sveikatos centro organizuotame seminare. Apklausai naudotos anoniminės anketos visoms trims respondentų grupėms, duomenys apdoroti panaudojant SPSS programinį paketą. Nustatyta, kad 11,3 proc. mokinių jau pabandė narkotinių medžiagų. Tyrimas atskleidė tokią tendenciją, kad 72,7 proc. mokinių nurodė, jog žino... [toliau žr. visą tekstą] / Policy of narcotic control and drug addiction prevention is realised by Drug control department, Government continuously improves juridical basis of drug addiction prevention, different reforms in public health care activities are implemented, by the help of which it is seeked to pay greater attention to health retention as well as reduction of risk factors impact. Prevention activities at schools are tightly connected with children education about healthy lifestyle upbringing and these are one of the main tasks for school health care specialists. During last years quite many research works in the field of spread of narcotics have been performed. Impact of prevention workgroup was analysed as well. Since 2002 every year different research studies of school nurses activities are carried out. Despite of wide range of such research studies activities of school health care specialist in the field of drug addiction prevention haven‘t been evaluated. The goal of the study was to evaluate role of school health care specialist in the field of drug addiction prevention. The study was performed in eight schools of Lithuania. 240 respondents were involved: 150 schoolchildren, 40 school workgroup members, 8 school health care specialists and 42 school health care specialists, who attended the seminar organised by Klaipėda public health centre. The questionnaires were anonymous for all three respondent groups. Statistical analysis was performed using SPSS statistical package. It was... [to full text]

Darbo objektas – korporatyvinės komunikacijos programos. Darbo tikslas - išnagrinėti korporatyvinės komunikacijos programų specifiką bei jų įgyvendinimą Lietuvoje. Darbo uždaviniai: išanalizuoti korporatyvinės komunikacijos sąvoką, atsiradimo priežastis ir svarbą, modelius, strategiją, planą bei veiklos sritis; išnagrinėti korporatyvinės komunikacijos programų specifiką; ištirti korporatyvinės komunikacijos programų realizavimą Lietuvoje (atliekant kompanijų svetainių tyrimą). Naudojantis publikacijų analizės, dokumentų analizės ir kiekybinės turinio metodais, prieita prie išvados, jog korporatyvinė komunikacija yra strateginė organizacijos vadyba, apimanti ryšių su įvairiomis publikomis disciplinas, bei padedanti įgyti konkurencinį pranašumą. Pagrindinis jos uždavinys yra palankių santykių su organizacijos auditorijomis užmezgimas, taip užtikrinant pastarųjų polinkį pirkti organizacijos produktus, dirbti joje ar į ją investuoti. Korporatyvinės komunikacijos strategija suteikia organizacijos korporatyvinei komunikacijai kryptį, nustato sistemą, kurios pagrindu turi būti įgyvendinami komunikaciniai organizacijos planai, bei susieja organizacijos misiją su organizacijos tikslais. Taip užtikrinant korporatyvinės komunikacijos bei strateginio vadovavimo relevantumą. Strategijos pagrindu kuriamas ir vystomas korporatyvinės komunikacijos planas, esantis tarsi rėmas, kurio ribose kuriamos tęstinės komunikacijos su publikomis korporatyvinės komunikacijos programos. Dažniausiai... [toliau žr. visą tekstą] / Sophistication of communication process, society’s attitude towards corporations (as exploiters of people), complexity and massiveness of organizations in the end of 20th century caused the rise of one of organizations functions, i.e. corporate communication. It is a strategic management which involves the disciplines of relations with different publics and helps gaining competitive advantage. The main goal of this work is to analyze the specifics of corporate communication programmes and their implementation in Lithuania. The tasks are to analyze the theory aspects and principles of corporate communication, its models, strategy, plan and activities; to discuss the specifics of implementation of corporate communication programmes; to research the realization of corporate communication programmes in Lithuania (corporate websites research). Corporate communication strategy provides a direction to organization’s corporate communication activities. It sets a system based on which organization’s communication plans may be implemented. Corporate communication programme is a method which shows how to reach the goals of corporate communication in the best way; it involves specific guidelines for each corporate communication activity and works in the frames and context of corporate communication strategy and corporate communication plan. Corporate image, identity and reputation are considered to be strategically the most important activities of corporate communication. Good image and... [to full text]

Baigiamajame magistro darbe nagrinėjamos tarptautinės prekybos pramonine įranga verslo plėtojimo galimybės. Teorinėje dalyje apibūdintos tarptautinio marketingo strategijų teorinės nuostatos, pateikti inovatyvaus produkto kūrimo strategijų principai, aprašyta santykių marketingo reikšmė verslas verslui rinkoje, apibūdintos verslas verslui rinkos vartotojų elgsenos formavimo ypatybės; išanalizuota ir susisteminta mokslinė metodinė literatūra, skirta verslas verslui marketingo tematikai. Darbe pagrįsti marketingo sprendimai, taikytini kuriant integruotą tarptautinę inovatyvaus produkto marketingo strategiją, skirtą tarptautinio prekybos pramonine įranga verslo plėtrai. Praktinėje dalyje atlikti prekybos pramonine įranga verslo tyrimai siekiant nustatyti veiksnius, lemiančius prekybos pramoninės energetikos įranga ir įrengimais verslo plėtrą; atlikti pagrindinių tarptautinės prekybos pramonine įranga verslo šakos charakteristikų tarpusavio priklausomybės tyrimai, sudarytos tipinės bendrovės, veikiančios tarptautinės prekybos pramonine įranga verslo šakoje pelno ir pardavimo pajamų prognozės, įvertinti didžiausią įtaką tarptautinio prekybos pramonine įranga verslo plėtrai ilgalaikėje perspektyvoje turintys veiksniai. Išnagrinėti praktiniai verslo verslui marketingo tobulinimo aspektai leido patikslinti teorines marketingo nuostatas ir principus. Remiantis empirinių tyrimų rezultatais pateikiamas integruotas tarptautinio inovatyvaus produkto marketingo strategijos modelis... [toliau žr. visą tekstą] / The master thesis analyzes the possibilities of international trade of industrial equipment. The theoretical part defines conception of international marketing strategies, emphasizes on innovative product development strategies, describes significance of relationship marketing in business-to-business market, describes the internals of business to business buying behavior; analyzes and systemizes scientific methodical literature dedicated to the topic of business-to-business marketing. Marketing decisions that can be applied in developing international trade of industrial equipment are substantiated in the paper. The practical part deals with international trade of industrial equipment research that was conducted to identify factors influencing development of international trade of industrial equipment. Investigation of main characteristics of interdependence of international trade of industrial equipment business branch, profit and sales revenue forecast, the greatest influence on the long-term international trade of industrial equipment development factors was conducted as well. Practical business-to-business marketing improvement aspects were examined that allowed correcting theoretical marketing decisions. According to results of empirical research, the paper provides final integrated international innovative product marketing strategy that can be applied in development of international trade of industrial equipment. The paper is divided into 7 parts: introduction... [to full text]

The object of research – cooperative “Daržovių centras”. The subject of research – promotion and forces having influence on it. The aim of the work – to prepare promotion strategy for cooperative “Daržovių centras”. The tasks: 1) to estimate forces, influencing marketing and promotion strategy in organization; 2) to analyze theoretical aspects of promotion instrumentality and define relations between them; 3) to identify promotion strategy stages; 4) to analyze environmental forces, influencing promotion; 5) to analyze forces influencing promotion inside organization; 6) to summarize influence of all forces and to prepare the model of promotion strategy. Methods of research – analyses and synthesis of literature, analyses of statistical data, half-structured interview, questionnaire poll, graphics, PEST analyses, SWOT analyses, portfolio analyses. Having analyzed theoretical aspects of strategic marketing management and made empirical research, it was find out the influence of different forces, affecting promotion strategy in cooperative „Daržovių centras“ and prepared the model of promotion strategy.

Master’s closing work, 64 pages, and 12 pictures, and 12 tables, 41 sources of literature, 4 enclosures and Lithuanian language. KEY WORDS: commercial bank, strategic planning, strategy, environmental factors, service, vision, mission, philosophy, organizational culture, goal. Object of research ��� commercial bank activity. Goal of research –to analyze and to estimate the content of strategic planning of commercial bank activity from theoretical point and to make approach for above – mentioned activity development. Tasks: 1. To explore the peculiarities of commercial bank activity, characterized by specific activity point. 2. To exclude systematized conceptions of strategic planning and determinations of strategy formatting. 3. To dispute the theoretical aspects and the value of commercial bank strategic planning in modern financial mediation market. 4. To analyze the environmental factors and stages of planning of commercial bank. 5. To explore business philosophy of “Hansbankas” and to estimate how organization is propagating organizational provisions among employees. Research methods – Lithuanian and foreign authors’ special literature’s logical, comparable analysis and synthesis, Commercial bank “Hansabankas” employees’ questionnaires. The data of questionnaires have been systematized by Microsoft Excel, data grouping, logical, comparable analysis and synthesis and graphical simulation. With reference of theoretical and data of questionnaires research, there are made... [to full text]

Darnaus vystymosi švietimas (DVŠ) – tai visą gyvenimą trunkantis procesas ir yra daug platesnis negu formalusis švietimas, apimantis formalųjį, neformalųjį švietimą ir savišvietą. Darnaus vystymo švietimas remiasi integraliu aplinkosaugos, ekonominės plėtros ir socialiniu visuomenės vystymosi požiūriu. Mokyklai tenka didelė atsakomybė parengti mokinius gyvenimui, suteikti jiems žinių, įgūdžių ir vertybių kurti darnią ateitį, išlaikant galimybę ir ateinančių kartų gerovei. Darbo tikslas – atskleisti darnaus vystymosi strategijos įgyvendinimo prielaidas Lietuvos švietime. Pagrindiniai tyrimo uždaviniai: 1. Išanalizuoti darnaus vystymosi strategijos įgyvendinimo prielaidas švietimui, sukuriant jų įgyvendinimo mokykloje modelį. 2. Išanalizuoti ir palyginti vidurinės mokyklos pedagogų ir švietimo ekspertų požiūrį ir pasirengimą įgyvendinti darnaus vystymosi strategijos nuostatas. Tyrimo metodai: darnaus vystymosi strateginių dokumentų analizė, mokslinės literatūros analizė, švietimo dokumentų analizė, anketinė apklausa, interviu, statistinė duomenų analizė. Tyrime remiamasi darnaus vystymosi strateginėmis nuostatomis „Darbotvarkė 21“ ir Rio deklaracija (1992), Jungtinių Tautų Europos Ekonomikos Komiteto Darnaus vystymosi švietimo strategija (2005), Nacionaline darnaus vystymosi strategija (2003). Šiame kontekste analizuojama darnaus vystymosi koncepcija. / Education for sustainable development (ESD) becomes a lifelong learning process which continues all the lifetime and incorporates formal, non-formal education and informal learning. Education oriented to sustainable development is grounded by integral attitute to social and economic development as well as environment. A huge responsibility goes to school and teachers who have to prepare the pupils for life increasing their awareness, knowledge, skills and values needed to create sustainable future and well-being for the future generations. The principal purpose of this paper is to reveal the preconditions of Sustainable Development strategy implementation in Lithuanian school. The main research tasks are: • To carry out the analysis of the concept of Sustainable development on the basis of ES and Lithuanian strategical documents study. • To determine teachers’ point of view on SD, their readiness and competence to apply SD ideas into the curriculum. Later the points of view of teachers’ and the experts of education were compared. The following methods were applied in this paper: • Literature and document analysis; • Empirical survey; • Theoretical modelling. The paper is based on the scientific literature analysis, main strategical documents of ES and Lithuania analysis as well as documents of Lithuania’s Education analysis. On this basis a questionnaire of research is being modelled. The empirical research is carried out to determine the teachers’ point of view on SD and... [to full text]