The work deals with the phenomenon of so called watchdog organizations. The increasing number and influence of these organizations indicates a creation of new social movement. The authoress defines them as a type of public benefit nongovernmental organizations focused on the controlling of the public sphere or advocating and asserting a "public interest" in relation to the democratization of society. The authoress target is to understand this type of action, so she asks herself the question: Which frameworks are used by watchdog activists for the interpretation of their acting? At first there is briefly presented the concept of watchdog in the context of wider reflections of contemporary society, mainly in the context of reflexive modernity, monitory and participatory democracy and information society. Secondly there is introduced Goffman's framework analysis and the related conceptualization of framework of social movements by Benford and Snow. The authoress highlights a definition of frames as the principles of selection, emphasis and presentation about what happens, and what matters. In the next part of this work, there are presented the methodology and results of the qualitative research based on semi-structured interviews with watchdog activists. The research is settled in the area of...