As a subject of scientific interest `Western` comics (i.e. the European, American, Japanese comics) have after all achieved some recognition. From its beginnings in the 1890s the comic has been an economic success, and gradually gained importance in the contemporary cultural production of `Western´ societies. However, only with a development that finally met the tastes of a `Western´ intellectual readership, scientific treatment of comics became academically acceptable. Compared to the Western market, the production of comics in Africa is negligeable, and therefore its scientific reception almost nonexistent. This article, however preliminary, for the first time takes interest in an African comic, specifically the comics in Swahili, as a subject of its own right. Under the guise of discussing the question given in the title on two levels, I intend to present as much material as possible (without stretching copyrights too far), to give a short introduction to the theory of the comic, and to raise the reader´s interest for the Swahili comic. The first level of discussion focuses on a global perspective. Here I take a more theoretical stance, concentrating on the comic as a narrative medium, reflecting its inventory of representation and questions of reading. My main question is: What does the Swahili comic do that other comics do as well? The second level focuses on the local perspective. I look at the setting in which the comic occurs, i.e. Swahili- speaking, urban East Africa, and take into consideration the cultural embedding of the medium: What can the comic do in East Africa that other media or gemes of cultural expression (music, tv, literature, painting, theatre, etc.) do not or can not do? What is new about the comic in East Africa?