Thesis (M.S.)--University of Texas at Dallas, 2007. / Includes vita. Includes bibliographical references (leaves 71-72)

Thesis (Ph. D.)--University of Hawaii at Manoa, 1996. / Includes bibliographical references (leaves 162-170). / Microfiche. / xii, 170 leaves, bound ill. 29 cm

<p>This thesis is concerned with measuring the extent to which the market of mobile telephone companies is influenced by their brand reputation in international marketing. The analysis investigates the relative importance of brand reputation in the marketing of products in the mobile telephone industry. </p><p>The work comprises a study within the context of a quantitative survey of marketing information analysis. A survey is carried out by administering questionnaires on a sample of mobile telephone users within the ages of 18 and above from an international student environment at Halmstad University. Watching over your brand reputation is rationally the ideal means of benefiting from a companies brand equity management. </p><p>The findings provided useful information that may serve mobile telephone companies to strategically position themselves in the competitive international market, thereby improving their overall sales as well as market share. It can equally serve as decision guidelines to brand managers while making meaningful contributions to their companies.</p>

This thesis is concerned with measuring the extent to which the market of mobile telephone companies is influenced by their brand reputation in international marketing. The analysis investigates the relative importance of brand reputation in the marketing of products in the mobile telephone industry. The work comprises a study within the context of a quantitative survey of marketing information analysis. A survey is carried out by administering questionnaires on a sample of mobile telephone users within the ages of 18 and above from an international student environment at Halmstad University. Watching over your brand reputation is rationally the ideal means of benefiting from a companies brand equity management. The findings provided useful information that may serve mobile telephone companies to strategically position themselves in the competitive international market, thereby improving their overall sales as well as market share. It can equally serve as decision guidelines to brand managers while making meaningful contributions to their companies.

Thesis (PhD) - Swinburne University of Technology. / Thesis for Doctor of Philosophy, Brain Sciences Institute, Faculty of Life and Social Sciences, Swinburne University of Technology - 2002. Typescript. Includes bibliographical references (p. 137-160).

Thesis (Ph. D.)--Northeastern University, 2007. / Graduate School of Computer and Information Science. Includes bibliographical references (p. 106-113).

Thesis (Ph. D.)--Northeastern University, 2007. / Graduate School of Computer and Information Science. Also available electronically. Includes bibliographical references (p. 106-113).

Project Report (M. Eng.)--Virginia Polytechnic Institute and State University. M.S. 1992. / Vita. Abstract. Includes bibliographical references (leaves 125-127). Also available via the Internet.

Thesis (M.Ed.(Curriculum Studies))--University of Pretoria, 2008. / Includes bibliographical references.

Thesis (M. Phil.)--University of Hong Kong, 2000. / Includes bibliographical references (leaves 116-121).