Thesis (Ph.D.)--Murdoch University, 2004. / Thesis submitted to the Division of Arts. Bibliography: p. 420-436.

The aim of this diploma thesis is to analyze every form of commercial communications on television. These forms are commercial, sponsoring, teleshopping, teletext,television grouting and product placement. The thesis has five chapters. The first and second chapters are theoretical bases of this thesis. These chapters contains information about marketing, marketing and communication mix, marketing and commercial communications. The third chapter describes media and medial environment. The fourth chapter contains detailed information about television or more precisely television medium. The fifth chapter contains the analysis of forms of commercial communications used on television. The part of this chapter is among others the analysis of data provided by Admosphere, s.r.o. and interviews with specialists from television, medial environment.

This diploma thesis focuses on the additional services transmitted in conjunction with television broadcast. The first part presents the background research in the evolution of these technologies. In the second part the step-by-step creation of a sample application based on the latest HbbTV platform is dealt with. Finally, the described application demonstrates the streaming possibilities of audiovisual content on the TV screen.

This work aims at the creation of a~system of massive recording of multimedia data, especially speech data in various languages. The first issue is to find out high quality data source, the second is to build the system for managing and storing received data in the digital form. A digital satellite transmission is chosen as a signal source (DVB-S system). Main system features include recording of multiple streams in parallel, support of multiple cards, retrieving and storing of additional information (from Internet) and scheduling of recordings. The system will provide massive amounts of data for training of a language identification system.