Diploma thesis "Football World Cup on the screens of Czechoslovak television : progress of live broadcasting matches from England 1966 to Italy 1990" deals with television interpretation of World Cup broadcasting by Czechoslovak television. There is also mentioned progress of Sport department of Czechoslovak television since the beginning. Author has illustrated participation of audiovisual media from the first World cup in 1930. He brings schedule of broadcasting of Czechoslovak television from each World Cup in the main period under consideration from 1966 to 1990. He takes notice of work of football commentators and also of structure of broadcasting. There is used historical analysis to observe the progress of number commentators and other television workers who were on World Cup, number of live broadcasting matches or recording matches. There is also some comparison with foreign televisions.

The aim of the thesis is to describe, through the oral history method, the development and certain changes of the Czechoslovak and later Czech television in the 1980s and 1990s as observed by ordinary employees of this institution. The work focuses on the everyday lives of technical and administrative workers and it is delimited by the years 1980 and 1998 which was the year the tenure of Ivo Mathé, the first general manager of CT, ended. The main subjects of interest are the basic work conditions such as salaries, working hours and employee care arising from the collective bargaining agreement. Furthermore, the work deals with the workplace atmosphere and relationships, and loyalty of the employees towards the institution. Apart from the description of the respective topics the work aims to cover the changes of everydayness in connection with the So-called transformation of the society, or compare the 1980s with the time following the November of 1989.

This diploma thesis deals with the media representation of alcohol and its excessive consumption on Czech Television as a public service broadcaster. It also focuses on ways to regulate alcohol in the form of behavioural nudges which can be used both within alcohol policy of the Czech Republic in general and the broadcasting of Czech Television. The thesis identifies not only possibilities of using the nudge theory, which can have a beneficial effect on human decision making, but also interprets media framing used for representation of alcohol on Czech Television. Alcohol is portrayed within Czech Television programmes as well as within TV commercials, therefore a case study dealing with alcohol advertising broadcasted on Czech Television was added to the analysis. The analytical part of the thesis was created on the basis of a qualitative framing analysis and with the aid of desk research I revealed the possibilities of nudging both in alcohol policy and in the Czech Television broadcasting. Above all, this thesis emphasises the fact that the framing process has a significant position in human decision making, and that is why it's necessary to pay adequate attention to this process in alcohol policy making.

ÚSTAV HOSPODÁŘSKÝCH A SOCIÁLNÍCH DĚJIN ANOTACE DIZERTAČNÍ PRÁCE V zajetí televize Aktéři, televizní žánry a programy v USA a Československu v 2. polovině 20. století CAPTURED BY TELEVISION ACTORS, TELEVISION GENRES AND PROGRAM IN THE US AND CZECHOSLOVAKIA IN THE SECOND HALF OF THE 20TH CENTURY Mgr. Michaela Blažková Vedoucí dizertační práce: Doc. PhDr. Michal Pullmann, Ph.D. Praha 2018 Summary Against the backdrop of political, economic and cultural changes, changes have been taking place in the United States of America in the 1950s, even at the level of whole society. One of the crucial changes was the entrance of television broadcasting into the environment of social relations and relationships. Television, as a new form of media that aims to entertain, inform and educate, had very quickly found its way to the most of households where it has settled adamantly. Initially, however, a programmed composition was not firmly established, which sought its stable image at this time in the form of trial and error. In the Czechoslovakia, and later also in the Czech Republic, TV has also won many supporters. The technical form of the broadcasting scheme was formed on the basis of the actual technical possibilities and the range of the transmitting time. In addition to political influence on broadcasting until 1989,...

The diploma thesis on the topic Changes in the programming scheme of the ČT 2 channel after the amendment to the Czech Television Act of 2011 examines whether this television channel was commercialized after the law changed the rules for placing advertisements and advertising messages on public service television channels. The ČT 2 channel was conceived as an alternative channel intended for a more demanding audience. From the logic of its focus, such a channel does not aim at high viewership. Nevertheless, the amendment to the law designated it for the sale of advertising time as the only full-format channel of Czech Television. The search provided a wealth of information regarding television broadcasting by law and the effects it has on public service television. Czech Television was included in the media system as a public service television. The work deals with the technique and principles of creating a television program and its individual components, which undoubtedly have an impact on the resulting media product, which is the program scheme of the channel. Professional publications of Czech and world media experts enabled the author to create his own definition of terms, the description of which clearly does not agree with the professional public. It is mainly about defining a program that...

Sociological Research of TV Audience Behaviour Factors Determining The Time Spent Watching TV ABSTRACT The thesis deals with the phenomenon of TV viewing and with TV audience behaviour research. The theoretical part demarcates watching TV within leisure activities and deals with the question of motivation for watching TV as well. It also mentions the approach of people who intentionally try to exclude TV from their life. The text does not omit even the important contemporary determinants of watching TV - Internet and digitization of TV broadcasting. Subsequently, the main methods of TV audience behaviour research in the Czech Republic are introduced. In the empirical part, the main factors that most affect the time spent watching TV are being identified - first through separate elementary analyses and afterwards through searching for a regression model that would best predict the time spent watching TV for individuals and groups based on their socio-demographic and other characteristics. Keywords: television, time spent watching TV, watching TV, ATS, Peoplemeter, TVmeter, TV viewer, TV audience behaviour research

The thesis named Relationship between using TV and new media in the habits of secondary school teenagers is trying to identify ways of using common TV broadcasting and TV contents reachable with a help of new media by czech secondary school teenagers. It also examines their relationship towards above mentioned delivery technologies and contents. In the theoretical part the attention is paid not only to the specific category of adolescent viewers and video content users, but to technological and social aspects that can influence ways and motives for using TV contents as well. This thesis also touches current issue of television studies, which has arrised together with new digital technologies arrival . Practical part is with a help of quantitative and qualitative research trying to reach empirically-based data, supporting and developing findings described in the theoretical part. Performed questionaire research results in statistically not yet recorded information about equipment (such as TV and PC with internet access) installed in teenagers' apartments. It is especially easy access to above stated technologies, what has the biggest impact on the way and intensity of using these technologies. Subsequent qualitative interviews, focus on motives and reasons leading to changes of teenaged viewers'...

The main aim of the master thesis Transformations of the evening news Události and regional news of ČT since 2007 to 2012 was to introduce news in context of normative theories, television news in context of Czech Republic, their development and current conditions. Theoretical frame of the thesis was political economy of communication, outlining the background of news production, and contributing to understand news issues. Essential part of the thesis was the combination of quantitative and qualitative analysis used as a tool for examining news objectivity at evening and regional news of public television Česká televize since 2007 to 2012, its development and differences between evening and regional news. Objectivity was researched through relevance and uncovering bias by visual balance and neutral presentation. It was found that evening news Události dedicate most of the time to foreign, occasional and political events, 35 % of news showed elements of siding, for example by dramatization, possible reality distortion and using expressive expressions. In terms of regional Brno's news Události v regionech it was found that the highest relevance was assigned to points of interest news and local news, 17 % of news showed elements of siding using mostly evaluative expressions. In case of evening news...

This thesis compares two selected editions of a programme journal Czechoslovakian Television Weekly, specifically years 1989 and 1990. This journal had been issued between years 1965 and 1990 and used to be one of the main sources of a television programme of the Czechoslovakian Television, which was daily watched in many households. Except for the television programme, the journal also dealt with society-wide questions and this made it even more attractive to readers. As a result there was no shortage of readers, nor viewers of the television. Thanks to the vast popularity among readers as well as a close link to the Czechoslovakian Television, the journal was one of the tools to influence the public opinion. The objective of this thesis is to analyze the level of influence of changing political-economical- social situation in Czechoslovakia to journal editions of years 1989 and 1990. After the theoretical foundations that guide readers to understand examined documents and society-wide circumstances, the thesis identifies sections of the journal that are relevant for the analysis and subsequently in the practical part introduces the analysis of relevant sections of the journal. For each section, there is an analysis of both examined editions of the journal and by comparing them is reached a...

This thesis describes the phenomena of interactive television, focusing on the development of this technology in the United Kingdom which is considered the country with the largest development of this technology. The thesis starts by defining interactive television as such, dividing it into three main categories. Aside of that a short overview of the evolution of television broadcasting in the United Kingdom is presented, and the term Convergence is explained as it is a crucial one for many of the interactive applications. The second part consists of a case study of evolution of interactive television in the United Kingdom. As it tries to answer the main research question - which technological phases must have happened in the transition from linear to interactive television - the thesis divides interactive television into five main phases. The first phase occurs in the analogue broadcasting era, with Teletext as the first instance of "on demand", and first instance of convergence by using telephone. The second phase starts around 1998 with the start of digitalisation. The new technology allows the providers to launch several new forms of interactivity, such as the walled garden, first applications and others. The third phase, starting around 2002 can be seen as the acceptance of interactivity as a...