Made available in DSpace on 2016-04-26T18:12:57Z (GMT). No. of bitstreams: 1 Viviane Panelli Sarraf.pdf: 2554843 bytes, checksum: bfd543b2c0a09460280f618bc38d570a (MD5) Previous issue date: 2013-06-13 / Fundação de Amparo a Pesquisa do Estado de São Paulo / The research Communication of the five senses in Brazilian cultural spaces: strategies of mediations and accessibility for people with their differences , discusses communication strategies that utilize the senses as touch, hearing, smell, vision, synesthesia, kinesthesia, proprioception and taste in cultural Brazilians spaces, considering its importance to the cultural inclusion of individuals, especially people with disabilities who are least benefited by their different ways of perception, mobility and communication. Based on the justification that visual communication is losing the ability to seduct the individual, were presented and analyzed theories and cases of sensory cultural communication, which can serve as an example for the development of a communication theory of the five senses in cultural spaces. The theoretical research were focused on semiotic theories of culture, and the Theory of the Media, with the concepts of primary media and crisis of visibility with authors Harry Pross, Norval Baitello, Ivan Bystrina, Dietmar Kamper, Stuart Clark and Christopher Wulf, ecology of communication influenced by ethology and psychology with authors such as Vicente Romano, Edgar Morin, Ashley Montagu, Diane Ackerman and Boris Cyrulnik. As complementary bibliographies were searched theories in the areas of cultural and political action to the authors Pierre Bourdieu and Teixeira Coelho, museology with Waldissa Russio Camargo Guarnieri and Maria Cristina Oliveira Bruno, the area of social inclusion, specifically the concepts of Universal Design and accessibility with Romeo Sassaki, Joseph Shapiro, Dorina Nowill, Luis Pierre Grosbois, Ron Mace, Regina Cohen and Silvana Cambiaghi. The methodology combines the bibliographical and historical analysis with field research in primary sources. The field stage focused on primary data collection, records of visits to exhibitions, projects and interviews with employees in museums and cultural spaces Brazilians and foreigners who invest in programs to accessibility for people with disabilities and sensory communication strategies. The cases selected for analysis were those in which the theories of sensory communication and cultural accessibility materialized in more effective actions, taking into account the diversity of examples in different locations and extent of mediation strategies and accessibility for the inclusion of non-usual audiences to these environments. As results of the study were pointed reflections and ways to bring the practice of sensory communication for cultural area / A pesquisa A Comunicação dos cinco sentidos nos espaços culturais brasileiros: estratégias de mediações e acessibilidade para as pessoas com suas diferenças, discute as estratégias de comunicação que utilizam os sentidos como: o tato, a audição, o olfato, a visão, a sinestesia, a cinestesia, a propriocepção e o paladar em espaços culturais brasileiros, considerando sua importância para a inclusão cultural dos indivíduos, em especial das pessoas com deficiência que são as menos beneficiadas nesses espaços por suas formas diferentes de percepção, locomoção e comunicação. Com base na justificativa de que a comunicação visual vem perdendo a capacidade de sedução do indivíduo, foram apresentados e analisados teorias e casos de comunicação cultural sensorial, que podem servir de exemplo para o desenvolvimento de uma teoria da comunicação dos cinco sentidos nos espaços culturais. Os referenciais teóricos da pesquisa se concentram nas teorias semióticas da cultura, e na Teoria da Mídia, com os conceitos de mídia primária e crise da visibilidade com os autores Harry Pross, Norval Baitello, Ivan Bystrina, Dietmar Kamper, Stuart Clark e Christopher Wulf , ecologia da comunicação e psicologia influenciada pela etologia com autores como Vicente Romano, Edgar Morin, Ashley Montagu, Diane Ackerman e Boris Cyrulnik. Como bibliografias complementares foram pesquisadas teorias nas áreas de ação e políticas culturais com os autores Pierre Bordieu e Teixeira Coelho, da museologia com Waldissa Russio Guarnieri e Maria Cristina Oliveira Bruno, da área de Inclusão Social, especificamente os conceitos de acessibilidade e desenho Universal com Romeu Sassaki, Joseph Shapiro, Dorina Nowill, Luis Pierre Grosbois, Ron Mace, Regina Cohen e Silvana Cambiaghi. A metodologia de pesquisa une a análise bibliográfica e histórica com a pesquisa de campo em fontes primárias. A etapa de campo se concentrou na coleta de dados primários, registros de visitas às exposições, projetos e entrevistas com colaboradores, em museus e espaços culturais brasileiros e estrangeiros que investem nos programas de acessibilidade para pessoas com deficiência e estratégias de comunicação sensorial. Os casos selecionados para análise, foram aqueles nos quais as teorias de comunicação sensorial e acessibilidade cultural mais se concretizaram em ações efetivas, levando em consideração a diversidade de exemplos em diferentes localidades e a extensão das estratégias de mediações e acessibilidade para inclusão de públicos não usuais desses ambientes. Como resultados do estudo foram apontadas reflexões e caminhos para trazer a prática da comunicação sensorial para a área cultural

L’objet de notre recherche nous a amené à nous interroger sur la place du regard en tant qu’il est l’objet a, objet cause du désir. La pulsion scopique, liée à cet objet a, nous a orienté sur ce que Freud a nommé la sublimation. L’énoncé de Freud : « Rien n’est dans la pensée qui ne fut dans les sens. » a dessiné la trame de notre travail. De la naissance des sens à la relation entre les cinq sens et l’objet a, nous avons élaboré le concept de sublimation. A partir de ce concept de sublimation des liens sont apparus avec la perversion, l’autisme, la phobie, à travers le jeu des différents objets qui leur sont rattachés. Puis nous avons défini les processus de symbolisation mis en oeuvre pour inscrire les premières traces, représenter des images, et ce qu’il en est du processus créateur. Nous avons essayé à travers des oeuvres de Léonard de Vinci et d’Albrecht Dürer de montrer en quoi la sublimation participe à la construction du sujet désirant, et dans quelle mesure les éprouvés des cinq sens se déplaceraient les uns par rapport aux autres et seraient condensés dans le regard. / The object of our research led ourself to wonder about the place of the look as such it is the object a, object cause of wish. The look instinct connected with this object a, moved ourself towards the sublimation so called by Freud. The wording of Freud : “Nothing is in the mind which wasn’t in the senses” drawned the framework. From the senses’ birth to the relation between the five senses and the object a, we developped the concept of sublimation. From this concept of sublimation, links appeared with perversion, autism, phobia through the play of differents objects which are connected to them. Then we defined the symbolism process used to settle the first traces, visualize pictures and what is about the state of creator process. We tried, through works of Leonard de Vinci and Albrecht Dürer to show where the sublimation takes part in the wishing subject’s srtructure and how the five senses’ feelings would displace themselves one compared to another and would be condensed in the look.

Genom åren har köpcentrum skiftat fokuset från att enbart skapa ett köp- och sälj scenario, till en mer gynnsam atmosfär, där kunderna kan umgås och skapa unika upplevelser. Köpcentrum strävar efter att stå ut bland sina konkurrenter och förse sina kunder med olika utbud av produkter och tjänster. För att uppnå detta mål, krävs kreativa marknadsföringsstrategier och kundens åsikter, för att möjliggöra ett framgångsrikt varumärke. Att involvera de mänskliga sinnena har genom åren blivit en allt mer populär strategi när det kommer till marknadsföring. Sinnesmarknadsföring använder de fem mänskliga sinnena för att nå djupt in i konsumenternas känslor och påverka kundupplevelsen. Denna strategi har under åren resulterat i en hel del positiva resultat när den tillämpas i en marknadsföringsplan. Vi anser dock att det finns ett behov av att identifiera de negativa aspekterna av sinnesmarknadsföring, för att minimera och undvika konsekvenserna. Detta intresse har lett oss till vårt forskningsområde om att studera de negativa effekterna av sinnesmarknadsföring i ett köpcentrum och dess konsekvenser på konsument och företag. Vi påbörjade denna uppsats genom att intervjua de tre största köpcentrumen i Kalmar, Sverige för att kunna få ett företagsperspektiv av fenomenet. Dessutom, genomförde vi en enkätundersökning för att få ett konsumentperspektiv och jämföra skillnaderna. Dessa empiriska material gav oss viktig information som lett oss till att identifiera kategorierna av vårt teoretiska ramverk och slutligen nå en slutsats. Resultatet av denna forskning klargjorde skillnaden mellan företag och konsumentperspektivet, gällande de negativa effekterna av sinnesmarknadsföring. Sinnesmarknadsföring har visat oss behovet av att inkludera konsumenterna och förstå de negativa effekterna av fenomenet, för att kunna utveckla de rätta sinnesstrategierna. / Throughout the years, shopping malls have shifted the focus from only creating a buying and selling scenario, to a more conducive atmosphere, where customers can socialize and create unique experiences. Shopping malls strive to stand out amongst its competitors and provide its customers with a different outrange of products and services. In order to achieve this aim, creative marketing strategies and customer inputs are demanded to enable a successful brand. Involving the human senses has along the years, became an increasingly popular strategy when it comes to marketing. Sensory marketing utilizes the five human senses to reach deep into consumers emotions and influence customer experience. This strategy has during the years resulted in a great number of positive outcomes when applied to a marketing plan. However, we believe that there is a need of identifying the negative aspects of sensory marketing, to help minimize and avoid the consequences. This interest has led us to our research area of studying the negative effects of sensory marketing in a shopping mall and its consequences on consumers and corporate. We approached this paper by starting off with interviewing the three main shopping malls in Kalmar, Sweden to obtain a corporate perspective of the phenomenon. Furthermore, we carried out a survey to acquire the consumer perspective in order to compare the differences. These empirical materials gave us essential information that led us to identifying the categories of our theoretical framework and finally reaching a conclusion. The results of this research clarified the dissimilarity between the corporate and the consumer perspective, concerning the negative effects of sensory marketing. Sensory marketing has shown us the need of including consumers and understanding the negative effects of the phenomenon, in order to develop the right sensory strategy.

Thesis on thermal bath spa in Yverdon solves problems of nowadays inadequate necessities of the spa area and the anticipated future direction of the city.

The luminous, famous and enigmatic The Lady and the Unicorn tapestries are timelss objects at the center of heated scholarly discussion. There are six tapestries, created circa 1480-1500 (figures 1 – 6), and were commissioned by the le Viste family of Lyon, whose heraldic arms appear in each tapestry. This paper seeks to connect the tapestries conceptually to contemporary courtly, feminine ideals, the image of woman in late fifteenth-century Paris, and most importantly to Christine de Pizan's writings, particularly City of Ladies and The Treasury of the City of Ladies, both written in 1405. Through her texts, Christine de Pizan (1363 – 1434) created a noble, dignified image of women that may have influenced the way viewers were intended to perceive The Lady and the Unicorn tapestries. While recent scholarly studies have connected the tapestries to contemporary texts, there has not been a discussion regarding Christine de Pizan's influential writings, their surrounding discourse, or the image of a woman as the visual embodiment of the le Viste family in connection to the tapestries. Specific passages in Christine's texts resemble motifs, objects, and underlying messages in The Lady and the Unicorn. While Christine's works may not have been the direct inspiration for the tapestries, both are a part of the visual and textual make-up of the abstracted feminine ideals that were circulating in Paris and France at large in the fifteenth century. The Lady and the Unicorn may also have had a didactic purpose similar to Christine's Treasury of the City of Ladies, displaying for the le Viste daughters through a visual medium the attributes of the ideal maiden. Exploring the cultural context in which The Lady and the Unicorn was created, specifically as it relates to women in society, the upper class, expectations for young maidens, visual and written moral messages for women and their artistic manifestations provides a new understanding of these exceptional tapestries.