The aim of this diploma thesis is to analyze and then to compare two political subjects, namely ANO 2011 and Svoboda a přímá demokracie (previously Úsvit přímé demokracie). The aim of this work is to find out if these political subjects are new political parties and business firm parties according to necessary criterions. The main point of the business firm party is political marketing and political strategies for campaigns of these parties. That is the reason why this diploma thesis makes analyze of marketing strategies in parliamentary elections at the year 2013 and 2017. The main aim is to figure out if both parties works and act as marketing product that follows the rule of supply and demand. Or, if parties work as enterprise which benefits from state subsidies. Thank to this research I possible to see the differences between these two political subjects and others established political parties in the Czech Republic. The research proved that ANO 2011 and Svoboda a přímá demokracie (previously Úsvit přímé demokracie) are new political parties and even are business firm parties. Even through are both subject part of concept business firm party, they are not the same type. Both political movements have many differences between themselves. Differences as stronger leader management position at...

The main goal of this master's thesis, which is written in the form of content analysis, is to elaborate political communication of the Dawn of Direct Democracy of Tomio Okamura movement which is led by Tomio Okamura. More specifically, the aim of this academic work is to find populist elements in its discourse. In the theoretical part the concept of populism is defined. Also, different interpretations of populism are mentioned, namely, populism as ‚thin- centred ideology' or for example the style of political communication. Moreover, in the theoretical part the origin of populism is briefly discussed. Als, the features of populism, which are determined for this master's thesis are explained. The concept of populism is also examined with Jan Charvát, a political sicentist. Furthermore, the concept of political communication with the focus on political online communication is explained. During the interview the spokesman of the Dawn of Direct Democracy of Tomio Okamura movement Jan Zilvar explains how political online communication of the party functions. In the practical part, the methodology which was used during the collection and subsequent processing of source is mentioned - i.e. quantitative content analysis. Subsequently, the master's thesis briefly summarizes the source: the blog of Tomio...

Analytical research of a migrant's presence in a certain location on election outcomes of populist-nationalist parties is a relatively new phenomena in the field of electoral geography. Media and political interest in migration and refugees has risen rapidly in the last few years and offers a broad opportunity for relevant scientific studies. This thesis stems from existing literature, that have studied such relation and focuses on the case of The Freedom and Direct Democracy - Tomio Okamura Party (SPD) and on the possible influence of the share of migrants on SPD's electoral support at two different scale levels (municipalities with authorized municipal offices and individual municipalities) during the 2017 parliamentary elections. Analysing the most important groups of migrants and additionally a formed group of migrants coming from countries with either dominant or significant Muslim native population can be considered as innovative. The main goal is to discover whether the election outcomes of SPD, which stands strongly opposed to migration, differ based on the share of migrants in a certain area, or if migration does not play any role at all. Furthermore, the electoral geography of SPD is compared to the of Tomio Okamura's former party - Dawn of Direct Democracy, whose rhetoric did not focus...

The thesis examines the development of right-wing populist discourse in the Czech Republic and aims to define the forms and possible changes in populist discourse with a special emphasis on argumentation, then to interpret the changes in a broader social and political context. The research focuses on three organizational incarnations of right-wing populism: Public Affairs, Dawn of Direct Democracy - Tomio Okamura and Freedom and Direct Democracy - Tomio Okamura. The research method is a discursive-historical approach, which draws on the analysis of topoi. An analysis of the programs of the two movements and the party showed that the right-wing populist discourse has shifted from the original themes that the Public Affairs party has raised. These are included in the other two movements, but each adds something extra. From the initial anti-elite attitudes, social chauvinism and emphasis on direct democracy in the case of Public Affairs to nationalism and the promotion of national pride in the case of the Dawn, to the harsh euroscepticism, Islamophobia and anti-immigration appeals in the case of the SPD. The topoi used in the VV program is primarily topos of abuse, but the Dawn, with its specific appeal to national awareness, also introduces topos of people or topos of advantage, and the SPD clearly...

This paper examines the discourse among Czech political actors on George Soros, an American billionaire and philanthropist. The work is divided into two parts, one being theoretical and the second applied. The former defines the theoretical foundations of the study, which are then used to interpret the results of the quantitative content analysis. Given the main objective of this paper - to demonstrate that the discourse relating to the figure of George Soros is in line with the interpretation of the ​New Populism theory - the theoretical section introduces the concept of populism and its chief problematics, and subsequently describes the main characteristics of the theory of New Populism by the British political scientist, Paul Taggart. A theoretical dataset was constructed on the basis of this interpretation of populism, which is then used as a research framework for the practical analysis. The second part of this paper opens with a description of the research methodology. This includes an explanation of the process used to select research subjects, to compile the dataset (data collection methodology and definition of the time period), and to formulate the function and its variables. The next segment of the second part of this paper deals with George Soros himself, or more precisely, the wider...

The diploma thesis is devoted to the analysis of the political communication of Czech populist politicians in the context of the elections to the Chamber of Deputies in October 2021. It aims to map the communication activity of selected political representatives and to compare how these politicians use social networks for their political communication, what influence the proximity of the elections has on the activity and narrative of their communication strategy, what topics they focus on the most in their posts and to what extent they use attributes of populism and personalization. The theoretical part focuses on the definition and genesis of the term populism with a special emphasis on the perception of populism as a communication style. Afterward, the thesis pursues the issue of political communication in the context of the emergence and spread of the Internet and social media, in particular how political leaders take advantage of this transformation of the communication environment in their political strategy. The analytical part of the thesis then examines the communication activity of three selected populist politicians (Andrej Babiš, Tomio Okamura, Robert Šlachta) on Facebook in the pre- election period, the post-election period and the period of ordinary political struggle, for a total of...

This diploma thesis analyzes some of the most successful movements in the Czech Republic - ANO and Svoboda a přímá demokracie Tomio Okamury through the content analysis and the theory of populism by Cas Mudd. The aim of the thesis is to determine to what extent both movements are populist in view of the theory mentioned above and how their populism is different. The thesis is divided into two main parts. The first one - the theoretical part is devoted to the concept of populism. In this part three most distinctive streams of populism research are presented: 1) populism as a political (communication) style 2) populism as a strategy and 3) populism as an ideology. The second one - the analytical part includes a methodology in which the criteria for determining what populism is by using the populist core features defined by Francisco Panniza and Cas Mudd are defined. Subsequently, I analyze the content analysis of programming and media representation involving the Facebook social network of both political entities. The results of the analysis are that ANO and SPD - Tomio Okamury fulfill the criteria of all three core features in their media presentations and therefore can be described as populist. There are all three core features appearing in the programs of both movements, what is more SPD is more...

This thesis deals with the influence of the European Migration Crisis in 2015 on the number of uses of selected features of totalitarian language in the rhetoric of ANO movement chairman Andrej Babiš, SPD chairman Tomia Okamura and IvČRN initiative leader Martin Konvička. This work aims to use new quantitative methods to examine over time the frequency and structure of the characters used in totalitarian language based on the concept of politics of eternity of the American historian Timothy Snyder. The occurrence of signs of totalitarian language was monitored on the social network Facebook in the period 2013-2017. The results of the analysis show an increase in the use of features of the totalitarian language with the onset of the migration crisis. In the end, a comparison of the monitored political actors and a contextual interpretation of the findings is given.

This thesis is concerned with finding a relationship between the principles of Catholic social teaching and the written views of the Freedom and Direct Democracy - Tomio Okamura party as presented on the party's website. At the beginning of the thesis the reader is briefly introduced to individual principles of Catholic social teaching. For the purposes of this thesis five principles have been chosen which are mentioned in the Compendium of the Social Doctrine of the Church. These are the principles of human dignity, the common good, universal destination of goods, subsidiarity, and solidarity. Then the reader is acquainted with the basic views of the Freedom and Direct Democracy - Tomio Okamura party (SPD). By way of indicative research on the particular views of SPD, three topics are then formulated, which are most often mentioned by SPD. These consist of the European Union, foreign policy and migration. Comparison of these most frequently mentioned topics with Catholic social teaching and other relevant resources creates a base for further confrontation between Catholic social teaching principles and the views of SPD. Equally important for this confrontation are also other positions of the SPD party relating to particular social topics and also values of truth, freedom, fairness and love, which...

The main goal of this diploma thesis was to find patterns on the pages of Na vlastní oči (With One's Own Eyes) title that define gutter press in its specific form of political tabloid. The analysis was concerned with the time period from 2016 to 2019 during which the said title was published in total of four waves each of which related to the relevant pre-election campaign. The Na vlastní oči title was initially published anonymously and only later Jan Čížek, publisher of the regional town-hall newspaper and a Freedom and Direct Democracy Party (SPD) candidate, claimed to be the publisher. SPD subsequently became the final sponsor of the newspaper. In the first wave of publishing activity, the authors of the title focused on a disparaging campaign against the then-candidate for the Senate of the Parliament of the Czech Republic Parliament and, in a broader context, against the whole opposition within the City Council of the Prague 10 City Ward. In its later publications, the newspaper dealt mostly with topics aimed at spreading fear of an unspecified danger associated with the refugee crisis and concerns about the unknown in the form of the Islamic Religion which was always associated with the threat of terrorism. In the context of its election programme, SPD also communicated groundless criticism...