This study analyses the different social variables that conditioned the naming of schools during the colonial period in Zimbabwe (1890-1979). The study collects and analyses the names given to schools in Salisbury (including Chitungwiza), Umtali and Fort Victoria the colonial period in Zimbabwe. The study adopts Geosemiotics, a theory propounded by Scollon and Scollon (2003), together with insights from Semantics, Semiotics and Pragmatics in the analysis of school names. Critical Discourse Analysis is used a method of data analysis. One of the main findings of the study is that place names are discourses of power which are used to express and legitimise power because they are part of the symbolic emblems of power. It was possible to ‘read’ the politics during the colonial period in Zimbabwe through the place names used in the colonial society. Both Europeans and Africans made conscious efforts to imbue public places with meanings. Overally, people who have access to power have ultimate control over place naming in any society. In this case, they manipulate place naming system in order to inscribe their own meanings and versions of history in the toponomastic landscape. The second finding is that place names are critical place-making devices that can be used to create imagined boundaries between people living in the same environment. Place names are useful discourses that index sameness and differences of people in a nation-state. Place names exist in interaction and kinship with other discourses in making places and imposing an identity on the landscape. Semiotics, Semantics and Pragmatics are instrumental in the appreciation of the meaning conveyed by school names. This study makes an important contribution to onomastic research in the sense that its findings can be generalised to other place naming categories during the colonial period in Zimbabwe. This study provides background information on how place naming was done during thecolonial period in Zimbabwe. This makes it significant because it provides insights on place naming in other states that went through the colonial experience, in Africa or elsewhere in the world. / African Languages

This study analyses the different social variables that conditioned the naming of schools during the colonial period in Zimbabwe (1890-1979). The study collects and analyses the names given to schools in Salisbury (including Chitungwiza), Umtali and Fort Victoria the colonial period in Zimbabwe. The study adopts Geosemiotics, a theory propounded by Scollon and Scollon (2003), together with insights from Semantics, Semiotics and Pragmatics in the analysis of school names. Critical Discourse Analysis is used a method of data analysis. One of the main findings of the study is that place names are discourses of power which are used to express and legitimise power because they are part of the symbolic emblems of power. It was possible to ‘read’ the politics during the colonial period in Zimbabwe through the place names used in the colonial society. Both Europeans and Africans made conscious efforts to imbue public places with meanings. Overally, people who have access to power have ultimate control over place naming in any society. In this case, they manipulate place naming system in order to inscribe their own meanings and versions of history in the toponomastic landscape. The second finding is that place names are critical place-making devices that can be used to create imagined boundaries between people living in the same environment. Place names are useful discourses that index sameness and differences of people in a nation-state. Place names exist in interaction and kinship with other discourses in making places and imposing an identity on the landscape. Semiotics, Semantics and Pragmatics are instrumental in the appreciation of the meaning conveyed by school names. This study makes an important contribution to onomastic research in the sense that its findings can be generalised to other place naming categories during the colonial period in Zimbabwe. This study provides background information on how place naming was done during thecolonial period in Zimbabwe. This makes it significant because it provides insights on place naming in other states that went through the colonial experience, in Africa or elsewhere in the world. / African Languages / D. Lit. et Phil. (African Languages)