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Building trust an examination of the impacts of brand equity, security, and personalization on trust processes /Stoecklin-Serino, Catharina Maria. Bush, Ashley A. Paradice, David B. January 2004 (has links)
Thesis (Ph. D.)--Florida State University, 2004. / Advisor: Dr. Ashley A. Bush and David B. Paradice, Florida State University, College of Business, Dept. of Management Information Systems. Title and description from dissertation home page (viewed June 6, 2005). Document formatted into pages; contains vii, 101 pages. Includes bibliographical references (p. 95-100).
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