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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

An american tourist in Portugal : destination image as represented in blogs and online reviews

Walzem, Samantha Jane January 2011 (has links)
This dissertation presents a qualitative study of online blog entries and reviews written by american tourists after or while visiting Portugal. We coded the texts and organized the identified features into as extensive list of categories, also noting the valence of the attitudes expressed about those features. This was done to describe a tentative destination image that american tourists may have of Portugal. We explore the applications of blogs and other user-generated content for the tourism industry and suggeste future directions of research within this area.

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