ABSTRACT This essay deals with translation issues, mainly in regard to text function and text norms, which arose during the transfer of a German source text, situated within the field of tourism, into a Swedish target text. Special attention was paid to anglicisms, a typical feature of German marketing language and also a key stylistic feature of the source text at hand. A challenge to translators in general is which textual and cultural considerations, besides considerations of language, should be taken into account in the translation process. In translation literature semantics and pragmatics have received considerable attention. The analysis in this particular essay was based on the skopos theory and Reiss’ translation-oriented text typology. The analysis showed that the source text has an operative function, meaning that it is aimed at influencing the reader in a specific direction, but at the same time fulfills an informative function. Both these functions must be reflected in the translation. The comparison of text norms of tourist texts showed that the use of anglicisms is less common in Swedish tourist texts than in German tourist texts, and therefore many of the anglicisms in the source text were exchanged for equivalent Swedish expressions in the target text. When an equivalent anglicism was not available, the denotation was expressed in accordance with the function of that particular linguistic element, which means that in some cases semantic equivalence was attained and in some cases priority was given to text-normative and pragmatic equivalence.

Uppsatsen utgör en analys av utvalda delar av den tyska översättningen av guideboken På fjälltur: Sarek av Claes Grundsten. Fokus i analysen ligger på översättningen av termer och bildspråk. Syftet med analysen var att undersöka hur översättaren på tyska har återgett naturbeskrivningarna som speglas i termerna och bildspråket, och hur denna återgivning påverkar läsarens uppfattning av boken. Analysen visade att översättaren, Florian Martin, till största del har bevarat bildspråket, med några fall av försvagade eller utelämnade bildspråksuttryck. Majoriteten av termerna var översatta med generaliseringar, vilket kan innebära att författarens specialkunskaper undanhålls. Detta i kombination med att författarens personliga engagemang för fjällen uttrycks i något lägre grad i och med bildförluster i översättningen av bildspråket kan innebära att guidebokens trovärdighet uppfattas som något lägre i den tyska översättningen. / This master’s thesis consists of an analysis of selected parts from the German translation of the Swedish guidebook På fjälltur: Sarek by Claes Grundsten. The analysis focuses on the translation of terminology and figurative language. The purpose of the analysis was to investigate how the German translator had rendered the descriptions of nature reflected in the terminology and the figurative language, and how this rendering affects the reader’s perception of the book. The analysis showed that the translator, Florian Martin, for the most part had preserved the figurative language, with the exceptions of a few diminished or omitted expressions. The majority of terms were translated by means of generalization, which could suppress the author’s expertise knowledge. This, in combination with the author’s personal dedication for the Swedish mountains being expressed to a lower extent, due to the loss of figuration in the translation of the figurative language, could mean that the credibility is perceived as slightly lower in the German translation.