Global ETD Search

1	A Study of Service Innovation and Consumer Purchase Intention- A Case of Certified Used Car Lin, Yu-sheng 22 June 2012 (has links) Over the past decade, the ratio of annual official listing in Taiwan between used cars and brand-new cars is 2:1, to show that car users increase the acceptance for used cars, also show that the market of used car in Taiwan will be expect with car dealers. However, there exist an asymmetric information situation in used car market for a long time, and it also the primary concern with consumers. Recently year, local used car dealers provide the certified system with used cars, through over hundred standardized inspections to certify the used car. Used car dealers expect to decrease the purchase risk with the concept of service innovation, and enhance the confidence in the minds of consumers. In this research, service innovation will compare with perceived risk-six dimensions from Peter & Tarpey in 1975. The goals of this research are find the mediator effect within service innovation, perceived risk and purchase intention, and the relationships between service innovation and purchase intention in certified used car market. Samples of 158 collected through questionnaire survey, verified the hypotheses by description statistics and regression analysis. The results showed that have the significant relationship between service innovation, perceived risk and purchase intention in certified used car market, moreover, the three variables did have the partial mediator effect. Base on the results, the suggestion for certified used car dealers as followed: dealers should provide multiple innovative services with customers, to decrease the perceived risk and enhance the purchase intention in the future. purchase intention perceived risk service innovation certified used car
2	An Analysis of the Dallas Morning News Used Car Advertisements of Twenty Automobile Dealers for the Month of April Evans, Ralph L. 08 1900 (has links) "It is the purpose of this study to determine the type of appeal, the size and cost, the plan of insertions, and the extent superlatives are used in The Dallas Morning News used car advertisements of twenty automobile dealers during the month of April. Fourteen advertising appeals were used by the twenty automobile dealers advertising in The Dallas Morning News in the month of April. The fourteen appeals used were: efficiency, friendliness, style, curiosity, safety, convenience-comfort, economy reliability-reputation, durability-dependability, social distinction, fear-caution, ambition, pleasure, and family affection. The economy was the one most used appeal by the dealer. As shown in Table 12, the number of advertising appeals used corresponds or exceeds very little the total number of advertising insertions. Excepting one case, the dealers place the largest advertisements in the Sunday paper. The general procedure was that of placing large advertisements in the Sunday paper and smaller ones throughout the week. The total cost for the twenty automobile dealers was $6,452.08. The total advertising cost per dealer ranged from $38.20 to $1613.81. Only nine of the twenty dealers used superlatives in advertising during the month of April. The nine dealers used nine different superlatives for a total of 281 times."--leaves 1 and 35. advertising used car sales newspaper ads The Dallas Morning News advertising appeals Advertising -- Automobiles. Advertising -- Language. Dallas County (Tex.) -- History.
3	Jaká je hodnota mého vozu? Hedonická metoda oceňování německého trhu ojetých vozů / What is My Car Worth? Hedonic Price Analysis of the German Used Car Market Doležalová, Radka January 2020 (has links) Valuation of used cars, affected by various technical attributes and information asymmetry, is the key objective of all agents operating on the automobile mar- ket. This thesis, focusing on a hedonic price analysis, aims to determine basic as well as additional attributes as determinants of a used car market price. In addition, the analysis sheds light upon novel attributes (service records, cigarette smoke pollution of a vehicle interior, selling channel factor in the e- commerce environment, and a German geographical division). The hedonic price research uses the unique data sample of the German used car market, extracted from the database of the e-commerce platform AutoScout24 com- prised of almost 51 thousand vehicles and 57 attributes. The model selection is specified by the incorporation of the Bayesian model averaging approach. The research proves the complexity of a valuation of a used vehicle in a term of a substantial number of relevant variables. The most interesting innovative conclusions are non-significant effect of selling channels and small local price differences among two German regions. Remarkable are also the significant effect of the status of previous owners, bodywork colour, and smoke pollution. The estimated vehicle lifespan of 10 years shows that cars have shorter than...
4	Bruxelles - Cotonou: une anthropologie économique de la filière euro-africaine d'exportation de véhicules d'occasion / Brussels - Cotonou: an economic anthropology of the Euro-African second-hand cars exportation business Rosenfeld, Martin 17 December 2013 (has links) À la frontière de l’anthropologie économique et de la sociologie urbaine, cette thèse de doctorat étudie le mode de fonctionnement et l’impact de la filière transnationale d’exportation de véhicules d’occasion sur l’un de ses principaux axes :la route commerciale reliant Bruxelles à Cotonou.<p>La première partie de la thèse propose une description minutieuse des différentes étapes suivies par les véhicules le long de la filière commerciale ainsi qu’une typologie des acteurs de l’activité. Cette description est notamment l’occasion d’une discussion critique des couples d’analyse formel/informel, légal/illégal habituellement mobilisés pour décrire ce type d’activité commerciale.<p>La seconde partie de la thèse est centrée sur la dimension spatiale de l’activité. L’approche est construite autour du concept de place marchande entendu comme un outil économique essentiel dans la « production » de la marchandise véhicule d’occasion. Pour que les nombreuses voitures rendues disponibles en Europe puissent être transformées en biens consommables, et mises en relation avec la demande africaine, il est nécessaire qu’elles soient rassemblées en un marché. C’est cette fonction que la place marchande parvient à remplir en combinant les impératifs d’éclatement et de concentration.<p>La troisième et dernière partie de la thèse est consacrée aux acteurs de l’activité. En particulier aux importateurs de véhicules qui incarnent la dimension transnationale de la filière commerciale. C’est dans la comparaison entre importateurs béninois et libanais que s’est construite l’analyse des pratiques économiques et du profil migratoire de ces importateurs. / Doctorat en Sciences politiques et sociales / info:eu-repo/semantics/nonPublished Sociologie Sociology, Urban -- Belgium -- Brussels Sociology, Urban -- Benin -- Cotonou Used car trade Sociologie urbaine -- Bénin -- Cotonou Voitures d'occasion -- Commerce Belgium -- Commerce -- Benin Benin -- Commerce -- Belgium Belgique -- Commerce -- Bénin Bénin -- Commerce -- Belgique entrepreneur transnationalisme Bruxelles diaspora commerciale Afrique de l'Ouest transnationalism business diaspora second-hand car anthropologie économique sociologie urbaine West Africa urban sociology Brussels economic anthropology véhicule d'occasion

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