Background: Increasing awareness for the environmental impact, governments and higher authorities has in the past years issued regulations for waste creation and management, creating a need for new practices and policies on how used material is handled. Reversed logistics could simply be described as the process of ensuring value creation spanning over the entire life cycle. The importance to understand and clarify what differences and limitations the adaptation of reverse logistics in the construction industry present, depending on organisation size.  Purpose and research questions: The purpose with this research is to compare how SMEs and large organisations in the construction industry adapt reverse logistics practices. In order to fulfil the purpose two research questions are designed. The first question process what the major differences are between SMEs and large organisations regarding the willingness to adapt reverse logistics. The second question process what the major differences are between SMEs and large organisations regarding the ability to adapt reverse logistics. Method: This research used a qualitative approach. A literature review was conducted to construct a theoretical framework. Ten interviews are conducted with SMEs and large organisation within the construction industry as well an intermediary from a demolition organisation. The interviews are conducted in a semi-structural manner. The interviews are coded in order to define themes and construct a framework. Conclusion: The willingness to adapt reverse logistics depend on the responsibilities the companies have. The larger organisations are willing in order to fulfil larger environmental goals and regulations in the industry whereas SMEs want to ease daily operations and do good to the adjacent community. The ability to adapt reverse logistics are affected by the resources and regulations. SMEs have difficulties in adapting reverse logistics fully because of limited resources relating to handling and storing the to-be-reused material. The larger organisations have the resources but a longer implementation route and with larger projects need the clients demand to adapt reverse logistics on project scale.

Los empaques ecológicos adquieren mayor relevancia para los consumidores preocupados por el impacto de sus compras en el medio ambiente, lo cual representa una oportunidad para incrementar las ganancias en un negocio enfocado en productos sostenibles. Por ello, el propósito de este trabajo es investigar la relación entre el empaque ecológico -medido por el diseño, la información y el material usado- y la intención de compra de galletas saludables.  En el diseño del empaque ecológico las piezas clave son el color, la forma y la imagen, debido a que son consideradas cruciales para identificar un empaque ecológico en el punto de venta. Con respecto a la información del empaque ecológico, se considera a la etiqueta el instrumento principal al momento de identificar la sostenibilidad del producto. Por otro lado, el material usado del empaque ecológico toma relevancia para el consumidor cuando éste tiene preferencias hacia un producto sostenible. Existe un vacío en las investigaciones sobre los empaques ecológicos, debido a que no se han realizado estudios para conocer la relación de la intención de compra de las galletas saludables en empaques ecológicos, sino de manera general en productos comestibles, por lo que este estudio contribuirá en ese sentido. / Ecological packaging becomes more relevant for consumers concerned about the impact of their purchases on the environment, which represents an opportunity to increase profits in a business focused on sustainable products. Therefore, the purpose of this work is to investigate the relationship between ecological packaging -measured by design, information and the material used- and the intention of buying healthy cookies. In the design of the ecological packaging, the key pieces are color, shape and image, because they are considered crucial to identify an ecological packaging at the point of sale. Regarding the ecological packaging information, the label is considered the main instrument when identifying the sustainability of the product. On the other hand, the used material of the ecological packaging becomes relevant for the consumer when he has preferences towards a sustainable product. There is a gap in research on organic packaging, since studies have not been conducted to determine the relationship of the intention to buy healthy cookies in ecological packaging, but generally in edible products, so this study will contribute in that sense. / Trabajo de investigación