The purpose of this study was to test the applicability of the theories of selective perception and selective exposure among ethnic minority viewers of the satirical, ethnic humor of the television program, "All in the Family." This study statistically related the Dogmatism Scale responses to selected program opinions among Jewish and non-Jewish high school students. The results of this survey were inconclusive. None of the hypotheses presented were supported by the evidence of the study; however, unexpected data were found that suggests previously unexplored interpretations of the program.

This study examined television viewing habits and preferences of impulsive and reflective third grade and seventh grade children. Amount of television desired and reported as viewed were compared at each grade level. Impulsivity was also compared with preference for and reported exposure to each of five most commonly viewed television program types, which were situation comedy, movie, cartoon, action drama, and game show. The initial sample consisted of 46 seventh graders and 39 third graders from one middle school and two elementary schools in Pima County, Arizona. Impulsivity was measured using the Matching Familiar Figures test. Ten impulsive and ten reflective subjects were identified at each grade level. One subject furnished uninterpretable data and was dropped from the study. Subjects were asked to use copies of TV Guide magazine as viewing diaries during two one-week periods. Subjects were asked to mark in blue all programs they wished to view, and in red all programs viewed. Background data were secured from school records, and subjects completed questionnaire items regarding family size and structure, viewing circumstances, and attitudes toward television. Impulsive and reflective children were compared in overall amount of television programming selected and reportedly viewed. Differences were small, with impulsive children selecting and viewing less than reflective children at the third grade level and more than reflective children at the seventh grade level. Correlation coefficients were calculated between impulsivity and the selection and viewing of each of five popular program types. Most correlations were small. Correlations in the range of 0.35 to 0.60, however, did occur in certain cases. Selection and viewing of game shows by seventh graders showed a positive correlation with impulsivity, while selection and viewing of cartoons by third graders showed a negative correlation. A second set of correlation coefficients was calculated based on the response latency component of impulsivity. This second set reflected essentially the same relationships indicated by the first. Data from school records and questionnaire items did not enhance the interpretation of relationships between impulsivity and television use.

La mondialisation du spectacle footballistique et l’évolution des médias ont engendré le développement d’une nouvelle catégorie de public : les téléspectateurs extraterritoriaux. Comprendre leur comportement s’avère un thème de recherche important en marketing du sport pour les fédérations, les ligues et les clubs professionnels. Notre recherche doctorale est centrée sur à la compréhension des préférences de publics extraterritoriaux qui suivent les rencontres de football à distance par le biais des médias. D’un point de vue théorique, nous avons construit un modèle conceptuel et des hypothèses qui associent, d’une part, une approche expérientielle issue du marketing et, d’autre part, le processus d’identification issu de la psychologie sociale. De plus, nous avons intégré l’influence sociologique d’autres variables culturelles : la proximité géographique et lien historique vis-à-vis de l’équipe soutenue, et sportives : style de jeu, meilleur joueur et victoire pour expliquer la préférence pour l’une des deux équipes. Nous avons testé qualitativement (20 sujets) et quantitativement (903 sujets) notre modèle de recherche sur les téléspectateurs extraterritoriaux marocains qui suivent à la télévision deux équipes espagnoles : le Real de Madrid et le FC Barcelone. Les résultats ont montré que leurs préférences sont surtout liées : au processus d’identification, à la proximité géographique et au lien historique à l’équipe soutenue, et au style de jeu et à la victoire de l’équipe qu’ils soutiennent. Ces résultats sont importants car la compréhension des attentes de ce nouveau segment permet aux managers et aux clubs professionnels d’affiner leurs stratégies marketing et leurs produits pour satisfaire en tant que marque de sport: les spectateurs, les supporters à distance transterritoriaux et les téléspectateurs extraterritoriaux. / The globalization of football as entertainment and the changes in media have generated the development of a new category of public: international viewers. Understanding their behavior proves to be an important research topic for the marketing of federations, leagues and professional clubs. The research is focused on understanding the preferences of international viewers who follow football games in the media. From a theoretical point of view, the conceptual model and the hypotheses have been constructed based on an experimental approach to marketing and the identification process of social psychology. The research model focuses on Moroccan viewers watching two Spanish teams Real Madrid and FC Barcelona on television. It has been tested qualitatively (20 subjects) and quantitatively (903 subjects). Moreover, the influence of other cultural variables has been incorporated. These are the historical connection and geographical proximity to the supported team, and sporting variables: based on playing style, best player and wins to explain the preference for one of the two teams. The results have shown that the preference of Moroccan viewers is above all linked to: [1] the process of identification, [2] the historical connection and geographical proximity to the team, as well as [3] the sporting variables: playing style and wins. These results are important to the development of professional clubs. The sponsors’ understanding of the expectations of the foreign consumer segment enables managers and professional clubs to seek appropriate strategies and solutions to satisfy: the spectators, both ex-patriot and international.

Thesis ( M.A. (Media Studies)) --University of Limpopo, 2015 / The visibility of gays and lesbians has predominantly improved in recent years, and the media have been a fundamental tool when measuring the homosexual communities’ social status. This study investigates whether current mainstream television accurately depicts and represents gays and lesbians, and whether gay and lesbian individuals are impacted by these television portrayals. Through in- depth interviews, focus groups and observations, the research findings reveal that gay and lesbian television depictions are not completely accurate and have varying effects on audiences. However, this evidence is significant to the entertainment industry when creating fair gay and lesbian character portrayals that could be positively receptive by the homosexual community.

Bibliography: leaves 156-165. Electronic publication; full text available in PDF format; abstract in HTML format. Several researchers have indicated that the emphasis placed by young people on body shape and appearance has been greatly shaped by the media. The aim of this research was to investigate this notion specifically with regard to televised media. It was hypothesised that there would be a relationship between media images, eating attitudes and dietary behaviours, particularly for teenagers with body-image self-schemas who were conscious of their appearance. Nine hundred and sixty five senior secondary school students, from 33 country and metropolitan, state and independent, co-educational and single-sex South Australian high schools were surveyed. Electronic reproduction.[Australia] :Australian Digital Theses Program,2001.

Thesis (Ph.D.)--Bowling Green State University, 2007. / Document formatted into pages; contains ix, 186 p. Includes bibliographical references.

Thesis (Ph. D.)--University of Texas at Austin, 2002. / Vita. Includes bibliographical references. Available also from UMI Company.

Thesis (Ph. D.)--University of California, San Diego, 2001. / Vita. Includes bibliographical references (leaves 360-391).

Technology providers understand that almost all companies from banks to cell phone carriers are challenged to be synchronized with the evolution of their products.Failure to understand and utilize new developments, especially with hardware and software, is detrimental to any corporation. One of the biggest challenges high-tech companies face, is the ability to enhance their current training modules. Moreover, in the education process, companies could miss the opportunity of extracting valuable information from their own products and services. . The objective of this thesis is to highlight the importance of investing in the growth of knowledge transfer models. It will assess current methods of communication to provide recommendations of the most efficient vehicles in education. The investigation performed also targets possible solutions to help strengthen the feedback and vital information that can be gathered during the process of coaching. . The context of this research is to provide a suggested tool that should be implemented by technology companies to increase the efficacy of training modules. Information found in the text was drawn from research literature on knowledge transfer.The ideas diffused in this paper are intended to plant a seed in key areas of communication that directly impact the bottom line of a business. My ultimate goal is to have high-tech companies utilize the recommended models to transfer knowledge and, at the same time, acquire valuable information. The suggestions presented have potential to generate an increase in sales, revenue and client retention. / text

How television entertainment programmes producers in Kenya conceptualise audiences is the primary objective of this study. It begins with a brief examination of how the operations of broadcast media institutions in Kenya have been historically linked to government and commerce. Throughout the history of television in Kenya, producers have conceptualised audiences in line with the political, economic and socio-cultural factors that were paramount in the instituting of broadcasting in this society. This historical background continues to shape the character of television entertainment programmes, and therefore how producers conceptualise audiences for these programmes. During their production practices, producers are also influenced by particular communication dynamics within which television programmes are produced and viewed. The dynamics of 'being the audience of television' include that the 'active audience' is autonomous in its various relationships with programmes content, yet the subjectivity of viewers to the institutional systems within which broadcasting happens constrains the audience‘s freedom in how it relates to entertainment programmes. Programme content hails and guides the audience into 'attending' to given shows in specific ways. This study reveals that the audience multi-facetedly relates with entertainment programmes, but the degree to which the audience can exercise its 'will' over the television text is limited. This is because television programmes are constructed meanings, framed and constricted by the elements that constitute them. Also, structures of culture constrain the plurality of the resources audiences have at their disposal as tools for 'reading‘ the programmes. The research-participant producers conceptualised the audience from a 'value-based‘ socio-cultural perspective. Therefore, they attached a kind of magnanimity to television as an institution for influencing in specific ways the segments of society they imagined watched it. Hence, producers of the particular entertainment programmes considered in this case study intended them to represent quality socio-cultural values for the social development of Kenyan society. In agreement with the producers, the audience respondents cited in this study appeared to consider entertainment programmes as important narratives capable of helping them better understand the social world they live in. They saw entertainment programmes as stories that authenticate their world by reflecting that world back to them. Overall, the findings of this case study established that Kenyan producers of television entertainment programmes technically operated within the political economic conventions of television production. However, a strong philosophical, moral-value code appeared to guide the producers‘ sense of purpose and duty to their audience. Apparently, the producers‘ resolve to embed in programmes meanings that propagated particular socio-cultural ideals was as prominent as the institutional political economic objectives for which they were hired to fulfil. This 'extra‘ sense of purpose catalysed the producers‘ unique regard for entertainment programmes as functional narratives, whose primary objective it should be to elevate society‘s moral fabric. Conclusively, the research-participant producers employed an old-fashioned approach to conceptualizing the audience. They saw the audience as congregated in masses of social categories cemented together by a tangible cultural-national identity. / Thesis (Ph.D.)-University of KwaZulu-Natal, 2010.