MIKULOV WINERY U Lomu Wine proposal is bound to a place I know well from my childhood - the house in Mikulov under Turoldem. The house where my grandparents lived for many years and have built their homes and facilities. Idea of my diploma work is in the design winery, which would continue in both local and family tradition. In addition to a family house with housing the winemaker and his family (private part), there would have been even wine production focused on quality rather than quantity (production part). The design includes a raised corner object that represents the winery itself - tavern with an observation gallery offering local wines and dishes. It is tied to a large garden with flowering fruit trees, pergola with barbecue and seating. In the vicinity of the summer garden is designed smaller square that embrace houses, which offer private accommodation for lovers of culture and others. They are designed as double duplex units with views of the city skyline Mikulov. The object at the head of the square acts as a barrier on the ground. Story building is underground operationally linked to the cellar, where wine tasting will take place for a larger group of wine lovers drink in a separate vaulted room under the ground. The spaces between the square and on the corner object applies water element - copper well supplied with water from the spring. Instead of symbolically linked with copper, which refers to the settlement of this landscape in the Neolithic (the time of copper). Overall, the project reflects the potential of the place and reflects the traditional method of farming into a contemporary winery.

This thesis aims to provide an insight into the legal rules governing viticulture and winemaking, and their historical development. Furthermore, the current legal and factual situation as well as the current issues associated with the legislation in these fields are more closely examined in the thesis. An anonymous questionnaire had been created and sent to a selected group of small and medium-size viniculturists and wine producers in the Slovacko wine subregion in order to supplement the research and its aim of presenting the current legislation from de lege ferenda point of view.

I devoted my thesis to the development of the Prague viticulture since 1848 and I show that natural and social conditions largely influenced it. At the very beginning I deal with how grape cultivation spread and how winemaking developed in the Czech lands. As for the natural conditions, the most significant part focuses on climate and the climate change that influenced not only viticulture. As for the social conditions, it was the law that had the biggest impact on winemaking. I deal with the Czech viticulture right sources and analyse the most important legal documents which determined the viticulture development. One of the most noteworthy periods of the viticulture near Prague was the reign of Charles IV. I inform the reader about his plan to plant grapes extensively and not only do I examine its impact, but I also comment on his intentions and the reasons that made him do so. The example of Dejvice illustrates how winemaking influenced the nature of Prague surroundings in many ways. To support this, I give examples of the development of some vineyards in Dejvice that show the particular impact of the mentioned historical events. I also try to find the answer why and how the viticulture in Dejvice vanished.

The title of the thesis is "Viticulture and winemaking from the legal point of view". The purpose of my thesis is to analyze the Czech legislation of viticulture and winemaking. It is important to include the law of the European Union because it directly regulates the national legislation. The aim of this thesis is to give a complex insight into the valid viticulture and winemaking law. The thesis is composed of seven chapters, each of them dealing with different aspects of the topic. The first chapter is introduction and provides only starting point of the thesis such as terminology. Chapter two is subdivided into six parts and surveys historical background of viticulture and winemaking in the Czech Republic. Each part is devoted to one important era starting in antiquity and explores the evolution till current situation. Chapter Three shows viticulture and winemaking law in the context of the Czech legal system and highlights links between mentioned law and environmental policy. Chapter Four characterizes current EU legislation and focuses on regulations concerning common agricultural policy in the sphere of viticulture and winemaking. Chapter Five outlines Czech legislation and is subdivided into seven parts. It is the main part of the thesis and it reports on the current Czech regulation of...

The aim of a diploma thesis is a proposal strategy of Velké Pavlovice wine subregion. PESTE analysis is used for analysing a macro environment. Micro environment is judged by primary characteristics of a sector and five forces analysis. Moreover, the analysis of attractiveness of the wine sector in Velké Pavlovice subregion is performed. The internal analysis is described by value chain and financial analysis. Strategies are designed by SPACE matrix. From nine recommended strategies is chosen the best one - Focus on winery touristic. The chosen strategy is economically evaluated and it is recommended to engage in Moravian Wine Trails project. General validity of the chosen strategy is determined for other wine subjects in Velké Pavlovice subregion.

The aim of the dissertation on the topic of "Status of organic farming in the Southern Moravia region with a focus on organic viniculture and winemaking" was, within the literary overview, to characterize principles and condition of organic farming in the Czech Republic with a focus on the viniculture and winemaking. The aim of the experimental part of the thesis was to elaborate general overview of the subjects registered in the system of organic farming in the Southern Moravia region. The overview of organic subjects in the Southern Moravia region was elaborated from the publicly accessible data MZe CR (Ministry of Agriculture) which were analysed and the results were elaborated into the charts and graphs. The subjects of the organic grapevine producers and manufacturers were characterized in detail. The questionnaire for the grapevine producers and manufacturers was created to take care of the situation while running the organic viniculture and winemaking in practice (finding out negatives and positives). The feedback of the research was higher than 50%. The crucial findings are following: the interest in the organic grapevine producing and manufacturing is constantly rising with the help of not only financial support, but also the interest to protect nature and consumers. On the other hand the disadvantage of the organic farminf is higher demands on manual work and knowledge of the farmer.

The aim of this thesis was to describe the system comparison of cover crops in vineyards in relation to the quality of the grapes. Analytical evaluation of the quality and degree of infestation by fungal diseases was described. The object of the experiment was to compare the two cover cropping systems and thus the tilled and non-tilled systems in five terms, two of which terms were taken into account. Using the analytical methods have been established quality parameters such as sugar content, pH, titratable acidity, assimilable nitrogen, tartaric acid and malic acid, citric acid, glucose and fructose, a weight of 50 berries. Additional parameters were examined, the rate of infestation by fungal diseases. All measurements were conducted at the Institute of Viticulture and Enology, Faculty of Horticulture in Lednice in Moravia. Following instruments were used for further measurement: refractometer (sugar content), the device TitroLine (pH, titratable acidity, and assimilable nitrogen), and HPLC apparatus (tartaric acid, malic acid, citric acid, glucose and fructose). Examined samples of Pálava variety came from vineyards in the wine Gotberg Popice.

Dvořáková, G. Evaluation of branding of regional products in Chile with focus on small wine producers. Diploma thesis. Brno. 2015 The aim of the thesis is to find out what are the customers preferences when they buy a bottle of wine in terms of wine packaging and labels and if there is a need of branding for small wine producers as part of their marketing strategy. The regional products have started to be more demanded from Chilean customers and there was a need to find out if regional products can be connected to branding. There was analysed literature review, corresponding researches and studies. There was also created the pilot online survey about the Chilean customer's preferences. The pilot online survey is limited with the sample size and hence the sample is not representative. Therefore, the main focus is to find out how the consumers understand the questions and what should be the main improvements for the future research to avoid misunderstanding. The survey fulfilled 80 respondents and there was found out that 71,25 % of respondents decide to buy bottle of wine according to brand or name of the winery. The main attributes such as brand, name of winery, year and origin place was found out as the most important attributes for respondents. There was applied recommendation for future research to apply also qualitative research in form of in-depth interview or focus groups as there can be easily misunderstood the visual meaning. According to gathered data there was proposed a brand strategy as a guideline for small producers of wine. The thesis is written for a project Vitrina Campesina supported by Chilean government.

The subject of the diploma thesis is the evaluation of wine and wine growing industry in the Czech Republic and Argentina, and its comparison. The work describes the current situation of the market in wine tourism and opportunities for further development. In conclusion, based on analyzes and marketing research are developed recommendations for the development of wine tourism in the Czech Republic.

The diploma thesis is focused on the determination of the value of the company VINAŘSTVÍ MIKROSVÍN MIKULOV, a. s. The value is placed on the preceded detailed strategic and financial analysis that serves as a basis for determining the final value. All the individual steps are based on the literary sources that are clearly arranged in the literature search. The work contains the number of tabular and graphical outputs that are used for displaying the clear presentation. The mapping output is also an important part of this work and it shows the competitive wine-makings in the surroundings. Two methods have been used to determine the actual value of the company. The first method is DCF - an entity that is based on the cash flows to the firm. The second method is EVA, a method based on economic value added.